COMPLETE COUNSEL TO FITNESS AND LIFESTYLE

SEO- AUDIT REPORT FOR THE MONTH OF JULY PREPARED BY IWAYDIGITAL.COM

SEO AUDIT REPORT - http://purefitnesslife.com

“Investing in search engine optimization is one of the best

practices for a business. About 93% of online engagements

start from a search engine. Having your business rank high on

Google and other search engines is one of the best advertising

modes."

http://vnsdigi.com/

Email: [email protected]

Website: www.iwaydigital.com

Hi,

Thank you for allowing us to submit this audit report.

Our SEO strategy team was excited to evaluate your website.

We have highlighted some specific areas for

improvement.

We hope you will find this report interesting

and insightful.

Please feel free to contact me if you have any

questions. We look forward to helping you

grow your online business! Sincerely,

The Team @IWAYDIGITAL

“Behavioral data is essential for online ad targeting. It helps

businesses to understand their clients and create more personal ads. Most businesses do not use behavioral data. As a result, they are

unable to reach a more specific segment of their customers.”

mailto:[email protected]

http://www.iwaydigital.com/

BUYER PERSONA OF purefitnesslife.com

BUYER PERSONA Buyer- User, Customer, Consumer, Traffic Persona- Demand, What customers want. Business Niche ------( Health and Fitness)--------- • Gym (Fitness) • Bodybuilding • Supplements • Weight loss • Health Consultation • Personal Training • Diet Plan • Transformation • Stress relief • Body Grooming • Healthy Body (What customer gets from our services) Features/Benefits 1. Effective personality 2. Bodybuilding 3. Maintain figure

4. Good Digestion system

5. Routine day 6. Inspiration 7. Self-esteem booster 8. Center of attraction 9. Positivity inside 10. Automatically engaged people 11. Stay away from bad habits 12. Take good diet 13. Motivation to get outside 14. Motivates to go for Exercise 15. Appreciable appearance gained 16. Reduce your risk of a heart attack. 17. Manage your weight better.

18. Have a lower blood cholesterol level. 19. Lower the risk of type 2 diabetes and some types of cancers. 20. Have lower blood pressure. 21. Have stronger bones, muscles, and joints and a lower risk of developing osteoporosis. 22. Recover better from periods of hospitalization or bed rest 23. Feel better – with more energy, a better mood, feel more relaxed, and sleep better. 24. Be active on most, preferably all, days every week. 25. Exercise may block negative thoughts or distract you from daily worries. 26. Exercising with others provides an opportunity for increased social contact. 27. Exercise may also change levels of chemicals in your brains, such as serotonin, endorphins, and stress Hormones(dopamine-happy hormone). 28. Feeling better mentally 29. Skip away from eating junk food 30. Builds Confidence. ... 31. Reduces Stress. ...

32. Optimizes Performance. ... 33. Healthy Gut and active organs. ... 34. Maintain Healthy Weight or Lose It. 35. Weight Loss. One of the main reasons people eat a healthy diet is to maintain a healthy weight or to lose weight. ... 36. Strong bones and teeth. ... 37. Strong healthy hair 38. Improved memory and brain health. 39. The health of the next generation 40. You get to know yourself better 41. Meet new people more easily 42. Increase social status 43. Photogenic body 44. Good Physique

Aware( Unaware-aware) Targeting Platform- Social Media ad, Display ad, Youtube ad -Demography- Age-20-45 Location-Allahabad, Kanpur, Varanasi. Income-Up to 3 lack LPA (Middle class, Lower Middle Class, Elite Class) -Background- Occupation-Business, Service, Students, Married, Single Religion -All Rural/Urban- Both -Goals-(B2B) 1) Experienced and certified personal trainer 2) Having a good knowledge of gym types of equipment and machines

3) Well discipline 4) Well inculcated and groomed behavior 5) Convince forup selling 6) Convince for the supplement 7) Create the better customer experience 8) Boost your understanding of your members 9) Availability (hours of operation, why do the hours work for them) -Goals- (B2C) 1) Being physically fit 2) Being disease-free 3) Hoping to lose weight and be get in shape 4) Attain a better lifestyle 5) Good Outfit 6) Better atmosphere 7) Proper consultation 8) Proper guidance 9) Fights Disease. Working out and eating right are a powerful duo when it comes to the longevity of health because it helps the body prevent disease -Challenges-(B2B)

1) Insider trading 2) Client Satisfaction 3) Unhappy Client Molding 4) Improve the quality of conversations with customers. 5) Guaranteed quality service 6) Top Notch Flooring solutions 7) Solves a problem (what problem?) -Challenges- (B2C) 1) Hectic work schedule 2) Family obligations

3) Tried and failed multiple times 4) Fear of injury during starting face of workout 5) Miss Guidance 6) Cheap type of environment 7) Proper ventilation 8) The side effect of the supplement 9) Bad figure after leaving a gym 10) Lack of motivation Interested( Aware-Interested)

Targeting Platform - Search engine, search engine Ads, YouTube search Ads, Application search Ads, Keyword oriented, search engine promotion -Demography- Age- 20-40 Location-Allahabad, Kanpur, Varanasi. Income-Up to 3 lack (Middle class, Lower Middle Class, Elite Class) -Background- Occupation-Business, Service, Students, Married, Single Religion-All Rural/Urban- Both -Goals-(B2B) 1) Maximize Profit through services 2) Crowded Gym 3) Quality training 4) Strict supervision 5) Maintain publicity 6) Fit India moment -Goals-(B2C) 1. Help to fight in the contest 2. Rush free gym

3. Available better facilities(Like- steam bath, locker, changing room, parking, etc.) 4. Polish and push towards goals 5. Friendly environment 6. Achieve dream physique 7. Better social life 8. More accountability 9. Improve confidence 10. Zumba, Aerobics classes -Challenges-(B2B)

1) Increase footfalls 2) Noise and vibration reduction 3) Visual Impact (word of mouth) 4) Proper workout space 5) Favourable environment for women's 6) Handle unwanted situations 7) Bound customers for gym 8) upgraded technology and infrastructure 9) Avoiding unnecessary expenses 10) Has over competitors 11) Check for suppliers, manufactures, credibility, etc. 12) Consider the product supplier 13) Test the supplier's knowledge

14) Member retention -Challenges- (B2C) 1) Ask for after-sale services 2) Wide range of services (Gym facilities) 3) Durability 4) Maintain facility 5) Easily access equipment 6) Suitable alternatives 7) Offer your guest and better wellness experience 8) Help in heavy weight lifting 9) Chances of injuries or strains 10) Upgrading health and wellness amenities 11) Behavior address

AUDIT REPORT OF purefitnesslife.com

Website link: http://purefitnesslife.com/

1. Google Page Rank: 0 Why is Google page rank important?

Page Rank (PR) is a quality metric invented by Google. The values 0 to 10

determine a page’s importance, reliability and authority on the web

according to Google. Once you get a high PR, people will want to link to you

more often. Earning more popularity on the web will increase your

search engine ranking so that you appear at the top of the SERPs for your

target keywords. In this way PR can indirectly affect search ranking.

2. Backlink Counter: 32 Link Backs recognized by major Search Engines

Link Popularity is the measure of your site s popularity determined by

the number and quality of links coming to your website from other

websites. Building link popularity helps improve the Page Rank of your

website.

3. Google Indexed Pages: 5 Search Engine Saturation: Number of pages indexed across Major

Search Engines Search Engine Saturation refers to the number of your

website pages that Search Engines have indexed. This helps you to

determine how deep your website has been indexed by Search Engines.

Logically, each page of your website offers competition to other websites

in ranking.

http://purefitnesslife.com/

4. Canonicalization Code: Found Why is this important? Pages that do not use canonical URLs are

susceptible to duplicate content issues, which can negatively impact

search engine rankings.

5. Title Tag: purefitnesslife.com – COMPLETE PLATFORM TO FITNESS AND LIFESTYLE The title tag is the FIRST place the search engine spiders will look when

they come to crawl your site. It will tell them what your web site is about.

6. Meta tags: MISSING A Meta description tag is supposed to be a brief and concise summary of

your pages content.

7. Robots.txt: Found Robots.txt file tell search engines which pages they are allowed to index.

8. XML Sitemap: Found Need to be Updated an xml sitemap is essentially a road map that tells search engines where to find your site’s content.

9. Social Presence:

Facebook Likes 100

Facebook Shares 0

Facebook Comments 0

Instagram Followers 150

Twitter Followers 55

LinkedIn Page

Followers

25

10. Google Analytics: Found Google Analytics code is implemented to track the visitors.

11. Mobile Rendering: Yes

12. Speed Test: 6.67 Seconds Google recommended page load time is under two seconds: “Two

seconds is the threshold for ecommerce website acceptability. At

Google, we aim for under a half-second.” Fast matters, especially when

it comes to customer service.

Domain Information Results

URL http://purefitnesslife.com/

Alexa Rank Not Found

Google Page Rank -

Backlink 32

Last Google Crawl Date 21-July-21

Google Indexed Pages 19

Yahoo Indexed Pages Not Found

Live Indexed Pages -

Dmoz Listing Not Found

Dmoz Category Not Found

Host IP 148.66.136.61

Site Hosted in Godaddy.com

Owner Aman Raj Soni

Site Age

Created 19-01-2021

Expires 19-01-2022

Title purefitnesslife.com – COMPLETE COUNSIL TO FITNESS AND LIFESTYLE…

Description Not Found

Keywords Hidden

H1, H2, H3 H1, H2 are Found

Google Sitemap

Found

Robot Tag Found

Content Present

RECOMMENDATION

HIGH

The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.

HIGH

Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.

MEDIUM

Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.

MEDIUM

Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your WebPages for users that regularly visit your site.

MEDIUM

Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your WebPages for users that regularly visit your site and see the same images.

MEDIUM

Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your WebPages for users that regularly visit your site.

LOW

We've found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

Services and Budget Pricing of

iwaydigital SEO

Budget

Why needed?

The increased visibility which results from a properly well thought-out SEO

optimization campaign boosts your website's ability to be found by searchers

seeking your services. This increase in targeted traffic to your site greatly

increases the likelihood of sales.

Services:

Site wide Factors Preparing a detailed SEO Strategy Basic Keyword Research and identification Competitors analysis and report preparation Site change implementation XML Sitemap

On-Page Optimization

Optimizing Title Tags & Meta Tags Optimization Site Directory and structure, Navigation Anchor Tag Optimization Existing Content Optimization Creation of new Optimized pages Image Optimization

Off-Page Optimization

Link Building Directory Submission Article Submission

Product Directory Submission Social Book Marking Services Press Release

SEO Packages Startup Growth Premium

Keywords Plan 10 20 40

Price Per Month INR 10000 INR 18000 INR 32000

Keywords Top 10 Guarantee*

5 10 20

Initial Review & Analysis

In-Depth Site Analysis

Duplicate Content Check

Competition Analysis

Keyword Analysis

Broken Links Check

Google Penalty Check

Initial Rank Report

On Page Optimization

Canonicalization

Website Page Load Optimization

—

Header Tags Optimization

Html Code Cleanup

& Optimization — —

Internal Link Structuring & Optimization

Image & Hyperlink Optimization

—

Robots.Txt Creation/Analysis

Xml Sitemap

Google Webmaster Tools Set Up (if not set up)

Google Analytics Set Up (if

not setup)

Title& Meta Tags Optimization

Upto 5 Pages

Upto 10 Pages

Upto 20 Pages

Page Speed Optimization

Analysis

Site Map Creation

Optimization of robots.txt

& GoogleBot crawls — —

Proper URL structure analysis

—

Google Analytics setup

with conversion tracking

Local Search Optimization

Google My Business

Setup & Verification

15

Customer Reviews/Ratings — 1 2

Local Directory Submissions/Citations

2 5 7

Content Marketing (per month)

Blog Writing 1 2 4

Article Writing 1 2 3

Press Release Writing — 1 in 6 Months 2 in 6 Months

Guest Blog Posting — — 1

Premium PR Distribution — —

Infographic Creation — — 1 in 6 Months

PPT Video Creation — 1 2

PDF Creation — 1 1

PPT Creation — — 1

Classified Writing 1 2 4

Off Page Optimization

Article Submission 5 10 15

Blog Submission 1 2 4

Press Release Submission — 5 in

respective Month

5 in respective Month

PPT Video Submission — 5 10

PPT Submission — — 5

Infographic Distribution — — 5 in respective Month

Article Promotion 5 10 15

Blog Promotion 3 6 12

Press Release Promotion — — 5 in respective Month

Infographic Promotion — — 5 in respective Month

PPT Promotion — — 5

Classified Submissions 5 10 20

Review Submissions — — 1

PPT Video Promotion — 5 10

PDF / Doc Submission — 5 5

Profile listing 5 7 10

Blog Commenting — — 5

Social Media Optimization (per month)

Social Bookmarking 10 15 20

Google Plus Business Page Setup (One Time Activity if not existed)

Facebook & Twitter Account Setup (One Time Activity)

— —

Facebook Wall Updates — —

Twitter Updates — —

16

Facebook Timeline Design (One Time Activity)

— —

Custom Twitter

Background (One Time Activity)

— —

Monthly Reporting

Search Engine Rank Report

SEO Reports

Google Analytics Report

Activitiy Report

Monthly Action Plan

Support Email, Ticket & Phone Support

Customer Support

Email, Chat, Phone

This Package is for 10 Keywords – XXX$

Time Frame to achieve Page one ranks:

Low Competition keywords: 2-4 Months Medium Competition keywords: 3-5 Months

High Competition keywords: 4-8 Months

Objective:

Main focus is to generate more leads and relevant traffic from Google SERP and all social communities (Facebook, LinkedIn, directories, and more) with SMO activities mentioned above.

Bring traffic from Organic Google search by brings maximum keywords in page 1 rank.

Increasing ROI from the website with help of SEO, SMO & SEM strategy.

No extra fees for On-page optimization.

No Contract and Locking Period. On-page , SEO and SMO Progress report every 15days.

Social media Ads Budget

With more than 1.4 billion daily active users, Facebook is a go-to advertising

channel for any business. That’s why many companies want to know how much

Facebook advertising costs, so they can build a reasonable budget

Facebook Advertising Cost

EXPENSE AVERAGE COST

Monthly Ad Spend per month

Monthly Campaign Management No Extra Cost

Minimum Budget per day for impressions per day for

clicks, likes, or viewper s day for

conversions

Facebook Page

Management Packages/Activities Budget Standard Premium

Facebook Fan Page Creation

Facebook Wall Page Design

Profile Content Writing

Average Daily Postings 1 2 3

Average Daily Shares 1 2 3

Keyword Based Content for Postings

Facebook Photo Album

Facebook Video Uploads — —

Facebook Quiz / Polls ( Third Party Application)

—

—

Monitor Activity 2x Per Day Real Time

Deleting of unwanted spam

Research and like relevant pages

Facebook Ad management (spent extra)

—

Fortnightly Reporting

Price Per Month Starting at $

Instagram Advertising Cost


Monthly Ad Spend to $per month


Minimum Budget $per day for impressions $ per day

for clicks, likes, or views $ per s day

for conversions

Instagram Promotion Packages/Activities Budget Standard Premium

Profile Optimization

Instagram Image Sharing 15 20 30

Targeted Instagram followers

#hashtag Trend Research ✘

Comment & Like Management [

Engagement Strategy]

Image Tagging to friends/followers [

Increase Reach]

Instagram Analytics Monitoring

Price Per Month Starting at $

19

Twitter Advertising Costs


Monthly Ad Spend $ to $ per month


Minimum Budget No Minimum

“IWayDigital Marketing provides design, development,

content and analytical solutions in the digital communication

industry. We are committed to ideate, analyze, optimize and

execute branding concepts that garner attention and

motivate action.”

REGARDS

Aman Raj Soni (Account Manager-SMM)

iwaydigital

Backlinks: Overview Root Domain: purefitnesslife.com

Generated on July 20, 2021

800 BOYLSTON STREET, SUITE 2475, BOSTON, MA

02199

WWW.SEMRUSH.COM

2 Generated on July 20, 2021

The report data is taken from

Backlinks: Overview

Backlinks: Totals

Root Domain: purefitnesslife.com

Total Backlinks

37 The number of links pointing to the queried URL

Authority Score

3 Authority Score is a compound metric that measures the strength and popularity of the domain. It is calculated based on Page Score, Domain Score, Trust Score, and other data.

Referring IPs

13 The number of IPs pointing to the queried URL

Referring Domains

12 The number of Domains pointing to the queried URL

Backlinks: Scores


Authority Score

3 Authority Score is our proprietary metric used to measure overall quality of domain and in uence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.

New & Lost Backlinks

purefitnesslife.com | 6 Months

10

0

-10

New Backlinks Lost Backlinks

Backlin

ks (

N)

http://www.semrush.com/


02199

WWW.SEMRUSH.COM



Backlinks: Types


Text

37 (100.00%)

Image

0

Form

0

Frame

0

Backlinks: Follow vs Nofollow


59% Follow (22)

41% Nofollow (15)

Backlinks: TLD Distribution


Backlinks: Top Countries


Domain

.gov 0 domains (0%)

Country

(N)

.edu

.com

.net

.org

other

0 domains (0%)

8 domains (67%)

2 domains (17%)

1 domains (8%)

1 domains (8%)

United States 7 (58%)

Bulgaria 1 (8%)

Germany 1 (8%)

France 1 (8%)

Luxembourg 1 (8%)



02199

WWW.SEMRUSH.COM



Backlinks: Top Anchors


Anchors

Percentage

Domains

Backlinks

complete councel to fitness and lifestyle..fat to fit get transformed} 56% 8 21

detail 24% 1 9

http://purefitnesslife.com/ 8% 2 3

Empty anchor 3% 1 1

http://purefitnesslife.com/services/ 3% 1 1


http://purefitnesslife.com/

http://purefitnesslife.com/services/

Health & Medicine

COMPLETE COUNSEL TO FITNESS AND LIFESTYLE