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Page 1: Colgate

What is tooth sensitivity?

Tooth sensitivity occurs due to wearing away of the tooth’s surface or recession of gums

Is tooth sensitivity common?

Tooth sensitivity is very common and it has been estimated that approximately one out of six individuals experience tooth sensitivity. Tooth sensitivity can come and go over time.

What causes sensitivity of Teeth?

Wrong/aggressive brushing Recending Gums Tooth decay Dental erosion Broke Teeth Teeth grinding Frequent consumption of acidic foods and drinks

How is it caused?

Sensitive teeth result from exposed dentin in the mouth. Dentin is the tissue that makes up the inner layer of the tooth. Above the gumline, dentin is covered by a protective coating of enamel. Dentin is made up of thousand of microscopic channel/tubules, which contain fluid. These tubules lead to the nerves deep inside the tooth.

When tooth enamel is lost or when gums recede, dentin eventually becomes exposed and receptive to sensations, which cause painful nerve response. When

Page 2: Colgate

Hot, cold or sweet/sour foods and liquids contact the root surfaces they may stimulate the nerves, causing pain.

What can be done to avoid sensitive teeth?

Maintenance of healthy gums is the best way to protect tooth dentin from exposure. The seal made between healthy gums, teeth and underlying bone provides protection by keeping highly sensitive root surface covered.

Adopting a thorough oral care regimen can prevent sensitive teeth. Here are some useful tips:

Brush twice a day with tooth paste providing protection for sensitive teeth. Colgate Toothpaste is the brand most often recommended by dentists, among which Colgate Sensitive provides the following benefit:

Fast sensitive relief Proven protection against cavities Freshens breath Fights Plaque Helps maintain the natural whiteness of your teeth

Brush the sensitive areas gently twice each day with a soft-bristled tooth brush. Colgate’s Sensitive brush is specifically designed to give a gentle, yet superior cleaning to give a gentle, yet superior cleaning that causes less wear on sensitive tooth areas compared to a regulars soft, flat trim toothbrush.