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Starting a clinical quality improvement initiative requires shifting from a personality-centric culture to one that is data-driven, with near real-time data to help providers make better decisions and improve the quality of outcomes. But turning plentiful data into meaningful information represents a significant change. From Dr. J. Kevin Croston, MD, CMO at North Memorial Health Care, here are seven tips to gaining physician buy-in: 1. Get the Physicians Engaged Early; 2. Find Champions Among the Medical Leadership; 3. If Your Project Is Large, Choose One Area of Focus; 4. Build a Broad but Specific Guidance Team; 5. One You Have Plan, Follow It; 6. Make the Results Data-driven; 7. Be an Agent for Change
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© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential
Clinical Quality Improvement: 7 Tips for Physician EngagementBy Dr. Kevin Croston, MD
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential
Engage Physicians Early
2
Building a sense of ownership among the physicians is enhanced by data visualization tools.
Physicians embrace new methodology faster when engaged in its development.
Top Tips
PHYSICIANENGAGEMENT
1
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential
Find Champions Among the Leadership
3
Champions focus on success and paint an attractive vision to overcome early fears. They keep the team engaged through the implementation challenges of large data-centric projects.
Top Tips
PHYSICIANENGAGEMENT
2
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential 4
With large projects select a starting point with low risk and high reward
Top Tips
PHYSICIANENGAGEMENT
3Choose One Area of Focus
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential 5
Everyone needs to understand and be committed to the program’s goals. The organization can inspire that change with steadfast engagement.
Top Tips
PHYSICIANENGAGEMENT
4
Build a Broad but Specific Guidance Team
Example team: senior physician/former member of the board of trustees; nurse experts; data architects; HR; IT resources; clinical director
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential 6
Develop simple goals and identify the baseline. Fanatically stick to the project plan.
Top Tips
PHYSICIANENGAGEMENT
5Once You Have the Plan, Follow It
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential
Make the Results Data-driven
7
Clinicians are scientists by training and like to see measureable evidence of success. Organization support increases when data proves performance improvement .
Top Tips
PHYSICIANENGAGEMENT
6
© 2014 Health Catalystwww.healthcatalyst.comProprietary and Confidential
Be an Agent for Change
8
Most of us naturally fear and avoid change. Using these steps to overcome internal resistance will drive clinical and financial success.
Top Tips
PHYSICIANENGAGEMENT
7
© 2013 Health Catalystwww.healthcatalyst.com
Other Clinical Quality Improvement Resources
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Webinar: Changing Healthcare Using Data: A Case Study of One Small Health System’s Odyssey to Achieve Material Improvements
As the Chief Medical Officer of North Memorial Health Care, Dr. Kevin Croston’s ultimate objective is to improve healthcare by driving variation out and improving cost efficiencies at North Memorial Healthcare. Core to his success has been a fundamental culture shift with physicians who are now using data to
