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Highlights : Science for Women’s Health &
Nutrition (SFWHN)
Commonwealth Educational Media Centre of Asia
Dr. Shahid Rasool, Director, CEMCAMarch 10, 2017
.Project Catalysed and Supported byNational Council for Science & Technology CommunicationDepartment of Science & Technology, Govt. of India
Project Background
2005: Project Conceived,
Designed and Implemented
by Dr. R. Sreedher at
Anna University for India’s first
CRS
2007: Reviewed by DST and offered via CEMCA to all the 13 Community Radio
Stations in the country
2009: Project
extended to another 15
stations again
through CEMCA
2011: 9 CR Stations participated through
CEMCA
2012 – 2015: Project offered by DST through other agencies.
In 2016, DST through CEMCA offered the project to 14 CR
Stations, spread across the length and the breadth of the country
Objective
Science CommunicationFor Women’s Better Health &
NutritionLeading to Women empowerment
Focus Areas of DST –
1. Anaemia2. Non-communicable disease3. Menstrual hygiene4. Low Birth Weight5. HIV 6. TB7. Health, 8. Nutrition and 9. Environment
Strong mobilization and inspiration of women to become active recipients and participants
Programs comprehensible and easy to understand leading to rise in content assimilation.
Abilities acquired by the listeners to better understand every-day health problems
Women to start taking decisions related to their health and nutrition
More women health communicators available
Expected Outcome
Orientation Workshop
Application for Funding
DST Shortlisted14 CR Stations
Baseline Survey
DST’s Local Advisory
Committee Formation
Capacity Building
Content Creation – Sample 10 episodes
CR Stations receive funds from
DST, based on CEMCA’s report
Programme Production
– 355 episodes
Field Activities
Audience Feedback
Project Workflow
CEMCA
Con
duct
ed
Handh
eld C
RS
Recommend
s
Conducted
Facilitated
ConductedCo
nduc
ted
Coverage & Reach1. Radio Sharda, Jammu2. Aap Ki Awaz, UP3. Radio Bundelkhand, MP4. Radio Dhadkan, MP5. Radio Awaz, MP6. Saiyere Jo Radio, Gujarat7. Rudi No Radio, Gujarat8. KVK Pravara, Maharashtra9. Radio Namaskar, Odisha10.Radio Muskan, Odisha11.Sarathi Jhalak, Karnataka12.GMR Radio, Andhra
Pradesh13.Thendral CR, Tamil Nadu14.Radio Kotagiri, Tamil
Nadu
14,000 communi
ty women
surveyed
140 local experts involved
as advisory
committees4 social
science researche
rs involved
in baseline survey
20 community
radio profession
als involved in Capacity
Dev
140 model half-hour
radio programm
es produced
3 Tribal Communities reached – Kandha, Kotha & Sahriya127,00
0 CAD Only
Coverage & Reach
Content
140 model episodes by
CEMCA
4970 episodes by CR Stations
Finance
CEMCA receives 127
K CAD
14 CR Stations
receive 390 K CAD
Content – 1:35 Finance – 1:3
For every 0 CAD spent by CEMCA, CR Stations Raised 1+3 CAD from DST.
Multiplicity Factor
CEMCA Trains 20-25 women from each CRS
Community on Data Collection (280-350 Women)
GMR Radio, AP
Radio Awaz, MP
Radio Kothagiri, Tamil Nadu
KVK Pravara, Maharashtra
Radio AAP ki Awaz, UP
Radio Bundelkhand, MP
Radio Namaskar, Odisha
Saiyare Jo Radio, Gujarat
Sarathi Jhalak, Karnataka
Data Collected From The Women Of The
Community By The Women Of The Community
Data Entry by Local Youth / Women using Real-
time Cloud Computing
Stickers used after Survey and 5% Data verifie
d
through field visits
7 CR Stations have started broadcasting from 8th March – International Women’s Day
Capacity Building Workshop Done &
10 Sample Episodes produced
Department of Science & Technology, Government of India has revised and restructured the programme to use
Community Radios to promote “Mental Health for All”, especially women
CEMCA will strive to be a part of it.
Next Steps…
