1.R RA Place for CaregiversIntroduction to Caring in Place September 2012 1

2. Problem Statement RProblem Statement - The Aging in Place movement encourages aging adults to age at home instead of within managed care facilities. - As aging adults begin to deteriorate, they require clinical and logistical support. Within managed care facilities, this role is filled by the staff. With Aging in Place, the clinical and logistical support role falls primarily on Family Caregivers. - Typically Family Caregivers are clinically under-educated yet willing to learn. They have little to no disposable time yet may be required to spend up to 40 hours a week supporting their loved one. They are cost conscious and expect technology to support them as caregivers. Today they do not have a standard way to coordinate care across siblings and other support groups.Family Caregivers need help understanding their role as caregivers, maximizing their time, minimizing the cost of care, andcoordinating care among siblings and other support groups 3. Mission Statement ROur Mission StatementCaring in Place is a technology platform for non-professional caregiversdesigned to help coordinate the care of their loved ones while improvingpoints of care and health outcomes. Our mission is to help caregiversunderstand how to be effective care providers while saving them time andmoney. Family CaregiverHome Healthcare DevicesSafetyorAppointments LocationAging in Place Daily ActivityMedicationHome Healthcare Services Additional Caregiversor ororor 4. How it WorksRor Average CaregiverSign Up OnlineInput Patient AttributesCaring in Place generates (45-54 yr old female) or Download (Ailments, Behaviors, etc.)a Caregiver Care Plan Free AppCaregiver CustomizesCaregiver Shares TasksCaring in Place is monetized by Caregiver Provides Care Plan With Siblings and Friends positioning targeted Products and Clinical Activity Report to Services based on the Caregiver Care PlanDoctor at Appointment 5. Revenue Model Example R Service Example ScenarioProduct Example ScenarioCaregiver has aMedication adherence istask that shelow due to poor trackingcannot completeor patient usageCiP helps identify CiP recommendsa need and multiple medicationrecommends a adherence devices orservice provider solutionsCaregiver selects 25 Caregiver selects ahrs of service for device$500 and is billed (e.g., GlowCaps)through CiPand is billed through CiPCiP collects fee and Help Me CiP integrates thesends servicedevice into therequest to providerHelp Me caregiver platformService Provider Help Me Caregivers canreceives monitor medicationreferral, completesadherence throughservice, and the CiP solutionupdates CareStream receives serviceDoctor is given a careCaregiver report with medicationcommunication from the adherence data includedprovider through the CiPsolution CiP collects $35 for new referral CiP collects $30 for new deviceCiP collects $15 for existing client 6. Key Audiences and BenefitsRKey FactsCaring in Place Benefits - 43.5M US Family Caregivers- Reduce Time and Cost of CareFamily - 48 year old female is the average - Education and Coordination Caregiver - 20.4 unpaid hours of care each week - Improve Health Outcomes - 50% have full time employment - Peace of Mind - 80% express excessive stress levels - Familiar Technology SolutionKey FactsCaring in Place Benefits - 38.6M Aging Loved Ones (65+ years)- Improve Health OutcomesAging Loved- 10K Baby Boomers turn 65 daily- Reduce Burden on Family CaregiversOne- 58% of Aging Loved Ones live at home- Extend Aging in Place - 20% living with the Caregiver - 72% live less than 20 minutes from FamilyKey FactsCaring in Place Benefits Product & - Eager to Access Aging Marketplace - Access to Family Decision Makers Home Services - No Connection with Family Caregivers- Targeted Products/Services - Extremely Fragmented Marketplace- Differentiation and Lead GenerationVendors- 23k Non-Clinical Home Healthcare Firms- Customer Service - 100s of New Home Devices Each Year- Communication and CoordinationSources:1: Family Caregiver Alliance2: AARP Family Caregiver Study3: National Alliance for Caregiving 7. Revenue Models R Assumptions Number of Caregivers Monthly Spectrum of Care Dependencyper Patient = 2.5 $0$500$1400 $3300$5500 Patients Converting toRPaying Customers =1/3In Home ElderAssisted Nursing Independent CareCareLiving Home Monthly Patient Spendon Home HealthcareServices = $500 Anticipated Caring inReferral/Coordination Fees Ad/Premier Placement FeesPlace fee per new # of UsersAnnual Revenue # of PatientsTotal ImpressionsAnnual Revenueservices referraltransaction = 7-10%2,500 $ 106,920 1,000 585,000 $10,53012,500 $ 534,600 5,0002,925,000$52,650 Anticipated Caring inPlace fee per25,000 $1,069,200 10,0005,850,000$ 105,300existing client125,000 $5,346,000 50,000 29,250,000$ 526,500transaction = 3-5% 250,000 $ 10,692,000100,000 58,500,000$ 1,053,000 Ratio of Referral2,500,000 $106,920,000 1,000,000585,000,000 $ 10,530,000Customers vs. ExistingCustomers = 3/2 8. Team BackgroundsRJosh Fotheringham Education: MBA & Masters in Information Management Avaya (Lucent): Strategy, Business Development, Services Apple: Product Development & Design, Systems Management Founder SunGard: Product Management, Data ManagementJames Jarman Education: Masters in Economics Avery Dennison: Innovation & Product Development eBay: Internet Business Modeling, Network Marketing Founder SunGard: Product Management, Product MarketingAdvisors Ken VeitDr. Alan FrischerJason Sanders Former President of AetnaInternist & Chief of Medicine JD, Patent Attorney 9. Back Up R 10. US OpportunityR Yard Care / Snow($600 Million)Security Services Trash Removal ($600 Million) ($150 Million) 38.6M Adults 65+ (+10K Each Day) Utilities Meals ($1.6 Billion)($3 Billion) HousekeepingHome Maintenance ($700 Million)($900 Million) Healthcare ($6 Trillion)Opportunity Enable product and services vendors access to the hard-to-reach aging population marketplaceSources: US Census, US Dept. of Health, US Dept. of Labor Consumer Expenditures 11. CompetitionR Homecare Device CompaniesHome Service Aggregators GrandCareTask Rabit BeCloseAngies List Elphi AFrameDigital iReminderCaregiver Targeted Companies Care Coordination Companies Care ZoneA Place for Mom Care TogetherCare.com Elder Care 411 Wellaho Sage MinderSaturingButterfly Effects 12. Service ProvidersR Clinical Home Healthcare Non-Clinical Home Healthcare ApriaHome Instead LincareComfort Keepers GentivaVisiting Angels Blue CareSenior HelpersInterim HealthcareGentivaAlmost Family 13. Product DemoRMobile Application Navigation 14. Product DemoRMobile Care PlanCare Plan Care Plan Medications Care Plan Details 15. Product Demo RMobile Care StreamCare StreamCare Stream DetailsCare Stream Extended 16. Caring in Place OpportunityRReduce Family Caregiver Time and Costs while Improving Health Outcomes for Aging Loved Ones by Educating, Connecting, and Coordinating Care through Non-Clinical Service ProvidersFamily CaregiverRAging LovedNon-ClinicalOne ServiceProviderAging Loved OneCaregiversService ProviderBenefits -Improved Health Outcomes - Reduce Opportunity Cost of Care - Lead Generation - Extended Aging in Place - Delegation of Tasks - Customer Service 17. Phase 1 Functionality R Caring in Place Mobile Application (iOS and Android) and Web Cross-platform mobile application for caregivers featuring:- Care Plan generation (clinical and non-clinical)- Medication management- Invite siblings and friends to participate in caregiving activities- Care coordination/communication between caregivers- Caregiving readouts for Doctors of aging patients- Location-based messaging and notifications