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GHFSJ Products Inc. 604 Hosanna Ct. Toll Free: (877) 441-9995 Irving, TX 75061 Dallas Area: (214) 441- 9995 www.cajunsportscream.com KNOCK OUT THE PAIN WITH THE ONE-TWO PUNCH OF CAJUN SPORTS CREAM

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Page 1: Cajun Sports Cream

GHFSJ Products Inc.604 Hosanna Ct.

Toll Free: (877) 441-9995 Irving, TX 75061 Dallas Area: (214) 441-9995www.cajunsportscream.com

KNOCK OUT THE PAIN WITH THE ONE-TWO PUNCH OF CAJUN SPORTS CREAM

Page 2: Cajun Sports Cream

What makes Cajun Sports Cream Unique

One of the effective ingredients in our product is Capsaicin. Others also have Capsaicin, what they don’t have is Emu oil, Aloe Vera, arnica, comfrey, willow bark, along with 3 other anti-inflammatories and 4 more skin softeners. These ingredients combined, create a cream that works in 3 different ways: • Applied before physical activity, it helps loosen muscles and relieve pain and

soreness for maximum utilization.• During physical activity, the heat gets more intense, to enable the tendons,

muscles, joints, etc. to stay loose and reduce risk of additional injury.• After activity, Cajun Sports Cream will soothe aching and injured legs, neck, arms,

back, knees, etc.

Page 3: Cajun Sports Cream

Who’s Buying Cajun Sports Cream?Trainers and Athletes fromProfessional Teams in:FootballBasketballBaseballIce HockeyCollege Sports Teams from:Big 12 Atlantic CoastSEC WACBig 10 Conference USAPAC 10 MACBig East Sun BeltSWAC SouthlandHigh School Athletic Programs

• Doctors• Chiropractors• Massage & Physical

Therapists• Gymnasium Programs• People with Eczema

and Gout• People with itching

insect bites• People with chronic

itching• Everyday people with

everyday soreness and pain

Page 4: Cajun Sports Cream

Who’s Selling Cajun Sports Cream?

Chiropractors, Sports Workout Clubs, Gymnasiums

Additionally, we are considering joining other Sports Medicine Companies who do business mainly with Pro, College and High School

Sports. We are actively pursuing other retail outlets in Sporting Goods, Grocery & Drug Stores and Convenience Store Chains

Page 5: Cajun Sports Cream

Market Survey Product Size Price Active

Ingredient 1Active

Ingredient 2Inactive

IngredientsConvenience

Pack

Tiger Balm™ .63 oz $4.64 Camphor Menthol Petrolatum ** No

Aspercream™ 3 oz $4.78 Trolamine Salicalate * AloeBarbandensisStearic Acid No

Myolex™ 2 oz $5.76 Trolamine Salicalate * Alcohol; White Wax

No

Blue Stop™ 2 oz $7.69 None *** Emu Oil, Coco Butter, Witch Hazel

No

Mineral Ice™ 8 oz $7.94 Menthol Alcohol; Stearic Acid

No

Arnicare Gel™ 2.6 oz $10.49 Arnica Alcohol; Stearic Acid

No

Castiva™ 4 oz $10.69 Capsaicin .0035% Castor Oil,Urea No

Capzasin HP™ 1.5 oz $11.64 Capsaicin .1% Alcohol; Petrolatum **

No

Flexall™ 4 oz $8.25 Menthol Camphor Aloe Vera, Eucalyptus, Peppermint Oil, Thyme Oil

No

Page 6: Cajun Sports Cream

Market Survey (cont’d)

Product Size Price Active Ingredient 1

Active Ingredient 2

Inactive Ingredients

Convenience Pack

Biofreeze®

4 oz5 gram

$7.45 32₵ Menthol Camphor

Ilex; Water; Isopropyl Alcohol; Carbomer

Yes

Thera-gesic® 3 oz $4.95 Menthol Methyl SalicylateCarbomer, Dimethicone

No

Cajun Sports Cream™

4 oz8 ml

$12.99 99₵

Menthol Capsaicin, Emu Oil, Willowbark, Aloe Vera,Arnica, Comfrey, Chamomile, Eucalyptus Leaf

Yes

In doing our research, no other product had as many anti-inflammatories, skin softeners or botanicals. Several were gels as opposed to creams. We have had multiple people (in and out of sports) tell us they prefer cream, as it doesn’t dry out during application

* Trolamine Salicalate—natural ingredient used to soothe aching muscles, etc. – odorless** Petrolatum is a known carcinogen, obviously in large amounts*** Claims to be Over-the-Counter drug—but lack of Active Ingredient is contradictory

All references have been quoted from various websites including MayoClinic.com

Page 7: Cajun Sports Cream

SALES

I bought half the company in April 2007. The former partners had sold tubes here and there, but had no retail outlets. In October 2007, Cajun Sports Cream formed a partnership with Academy Sports and Outdoors. 2008 sales more than doubled from 2007. The 2009 sales are on track to more than triple the sales of 2008.

Page 8: Cajun Sports Cream

Current Inventory

8 Milliliter Convenience Packs 63,00030 packs go into a gravity fed Convenience Pack boxed designed for Retail PurposesThe packs sell for 99 cents retail and wholesale for 64 cents.

4 ounce tubes 2,750These wholesale for $7.50 and retail for $12.99

Gallons 42 Wholesale $155.00 and retail for $250.00

Convenience Pack Boxes 7,500

Page 9: Cajun Sports Cream

ENDORSEMENTS“We have been very pleased with Cajun Sports Cream for the past two years. We have found that some of our athletes will not go out to practice without applying Cajun Sports Cream. We feel that it is the most popular sports cream in our Athletic Training Room because it starts to work immediately and lasts through the entire workout”Michael O’Shea, Head Athletic Trainer, Univ. of Houston Cougars

“Wow! What a great product! Our players can’t believe how well it works and how long they feel the heat. Cajun Sports Cream is very effective for soreness and pain”Shone Gipson, Trainer—Buffalo Bills

“Cajun Sports Cream goes to work immediately and the more you workout the stronger it gets, I’ve used several other sports rubs and there’snothing like this product on the market”Luis Quinonez, Jockey

“I highly recommend Cajun Sports Cream. In my 20 years as a Chiropractor, this is the best muscle rub with great botanicals.”Dr. Steven Tutt, Cedar Springs Chiropractic

“I’ve used Cajun Sports Cream on sore muscles and joints and hadexcellent results. I highly recommend it.”Sam Spence, Chaplain, Lone Star Park

“I have tried Cajun Sports Cream and find that it in fact soothes thesoreness before, during and after workouts”Robert E Lee, World Champion Body Builder

“I tried Cajun Sports Cream and now I use it exclusively”Darvin Ham, former NBA Player and Mavericks Commentator

“Cajun Sports Cream is the greatest! I’ll never use anything else.”Barron Wortham, former Dallas Cowboy

Page 10: Cajun Sports Cream

ENDORSEMENTS (cont’d)

“I will replace my Biofreeze™ with Cajun Sports Cream. I liked it so much better, it feels like it gets to the source of the pain faster and relieves for longer. Bye, bye Biofreeze™!!!!Terri Jezek

“Without doubt, Cajun Sports Cream provides the fastest acting, longest lasting, and most effective relief for muscle and tendon soreness I’ve ever experienced. This is without question the best topical on the market, and I’ve tried them all.Steve Hoffner, Global Transactional Strategist

“Cajun Sports Cream is amazing, I play a lot of golf and I can put this on my sore shoulders and sleep like a baby”Burl McBride, Thoroughbred Horse Trainer

“Cajun Sports Cream’s ingredients list is uniquely different than any other product on the market. With Capsaicin, emu oil, willow bark, aloe vera, plus four other skin softeners, six additional anti-inflammatories and four delivery agents, it gives a deep long-lasting effect that takes the soreness away.Dr. Shaun Scoggin, Coppell Wellness Center

Plus many, many more from Professional ,College, High School trainers and athletes and everyday people with everyday problems.

We have professional athletes (some who get paid millions of dollars for endorsements) that use Cajun Sports Cream and tell their trainers to make it available in the training room.

GHFSJ Products, Inc. has a policy to not in any circumstances pay for any endorsements. Anyone who does so, does so freely. No endorsee has been given free product.

Page 11: Cajun Sports Cream

CAPASAICIN FRUTESCENS OLEORESIN – Pepper extract used to stimulate and decrease pain signals in the bodyALOE BARBANDENSIS LEAF EXTRACT – Softens and soothes the skinMETHYL SALICYLATE – Relative of aspirin aids in pain reliefMenthol – Prepares the skin to accept delivery GLYCERIN – Glycerin shores up the skin’s natural protection by attracting just the right amount of water to maintain the skin’s normal conditionETHOXDIGLYCOL – Used for it’s ability to rid the skin of surface oilsSORBITOL – Stops skin from drying outCETEARYL ALCOHOL – Alcohols used as emollients, emulsifiers, thickeners and carrying agents for other ingredientsEUCALYPTUS GLOBULUS LEAF OIL – When rubbed on skin, Eucalyptus speeds the absorption of aromatic pain relievers.STEARIC ACID – LubricantCETERETH 20 – Surfactant cleaning agentHYALURONIC ACID – Used to treat muscle spasms, fibromyalgia, and hardened tissue. Also used to restore circulation and relieve painOLEA EUROPAEA (Olive) Oil – used to keep skin soft and suppleEMU OIL – Relieves discomfort from skin and inflammatory conditionsMETHYLSULFONYL METHANE – Relieves joint discomfort, strengthen joint structure, alleviate back and muscle cramps and improve nutrient absorption

IngredientsIngredients

Page 12: Cajun Sports Cream

Ingredients (cont’d)Ingredients (cont’d)

SYMPHYTUM OFFICINALE (COMFREY) EXTRACT – Herb extract that is used as an anti-inflammatoryANTHEMIS NOBILIS (CHAMOMILE) FLOWER EXTRACT – used as an anti-inflammatorySALIX ALBA (WILLOW) BARK EXTRACT – Willow tree extract that aids in pain reliefARNICA CORDIFOLIA EXTRACT – Reduces bruising and swellingCALENDULA OFFICINALIS FLOWER EXTRACT – Anti-inflammatoryTOCOPHERYL ACETATE – Vitamin E supplementALLANTOIN – Skin conditioning agent and protectantMETHYLPARABEN – Preservative and fragrancePROPYLPARABEN -- PreservativeCARBOMER – Emulsion stabilizer and thickening agentDIAZOLIDthTYL UREA -- PreservativeTETRASODIUM EDTA – Bonding agentTRIETHANOLAMINE – pH balance and fragrance

Page 13: Cajun Sports Cream

INSURANCECajun Sports Cream

Is insured by ARCH Insurance Company

Limits:• Each occurrence -- $1,000,000• Damage to Rented Premises – $50,000• Med Exp (any one person) $5,000• Personal & Adv Injury -- $1,000,000• General Aggregate -- $2,000,000• Products – Comp/OP Agg -- $2,000,000

We believe in our product so much that Cajun Sports Cream has a 100% money back

guarantee

Page 14: Cajun Sports Cream

History• April 2007 – I purchased 50% ownership in the company selling Cajun Sports Cream• May 2007 – Added gallon size for Sports, Medical and Commercial purposes• October 2007 – Became a vendor of Academy Sports and Outdoors Stores. At that time we

had 5 competitors on the shelves at Academy and by October 2008, Cajun Sports Cream became the only topical analgesic they sell.

• December 2007 – GHFSJ Products became Incorporated• May 2008 – I purchased the additional 50% ownership making GHFSJ Products, Inc. a 100%

Women Owned Business• July 2008 -- Developed Convenience Packs with Convenience Pack Box for retail sales• August 2008 – Formed partnership with Medco Sports Medicine• September 2008 – Formed partnership with A Athletic Medical and Supply Company• September 2008 – Received certification as an Over-the-Counter drug• January 2009 -- Became a vendor of HEB Grocery and Drug stores • February 2009 – Formed partnership with Collins Sports Medicine• March 2009 – Formed partnership with Hackney Services

Page 15: Cajun Sports Cream

Current Marketing

• Internet and Phone Sales• Athletic Trainer Conferences (NATA, SWATA,

AATA, Texas High School Conference)• White Rock Marathon Expo• Chiropractor Conventions• Sports and Health Magazines• Free samples (try it before you buy it)• Word of Mouth

Page 16: Cajun Sports Cream

Business Plan and IdeasTo move GHFSJ Products Inc. from a Mom and Pop garage enterprise to a professional office and warehouse facility with several employees, I believe making an infomercial about Cajun Sports Cream is key.

I have trainers and athletes from pro, college and high school sports who are willing to tell others about Cajun Sports Cream absolutely free. We also have lots of satisfied customers and doctors outside the sports industry who are willing to do so as well.

According to our research, should we be able to make an infomercial, our 4 oz. tube inventory would have to increased by a minimum of 100,000 tubes. A successful infomercial can sell 1,000,000 units or up. We have been conservative in our estimates.

We would also need to move into an office/warehouse space which is available for less than $1000 per month.

At that point, we would need to hire people for incoming telephone sales and warehouse people for filling orders.

Page 17: Cajun Sports Cream

Business Plan and Ideas (cont’d)

A professional sales force focusing on drug, grocery, convenience stores and medical facilities would vastly increase our name recognition and sales. My significant other and I have done quite well on our own in this area, but with the help of professional sales people, (besides the ones we already have from the Sports Industry) GHFSJ Products, Inc will grow significantly.

We feel that Cajun Sports Cream will be, as Forest Gump would say, “It’s a household name”. We also feel that someday Cajun Sports Cream will be used by people world wide. If we can find the right people who understand how to get to markets in other countries, that would be a big boost . We already have clients in 5 other countries who have ordered our product simply because they had heard of us by word of mouth.

We are very open minded and are willing to listen to other ideas and to people who have much more experience than us. But what we do know, Cajun Sports Cream is the best product on the entire market and will someday have a good share of this multi-billion dollar market.

Page 18: Cajun Sports Cream

The Bottom Line

I have been told that investors like to make 10 – 15% profit on their investments. But I am willing to offer 25% of all profits for as long as you are involved. It is worth that to me for the opportunity to take this product to where I believe it can be.

P.S. I still don’t know why Casey Smith hasn’t ordered any.