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BuzzFeed HealthCasey GuerenHealth Editor
• 50 million unique monthly visitors
• Majority of our audience is between 18-35
• But we aim to reach everyone — people of every age, race, gender identity, and sexual orientation…
• BuzzFeed Health launched in October 2014.
• Service-focused articles on general health, fitness, nutrition, mental health, and sexual and reproductive health.
• Liaison between the medical and research community and the millennial audience.
• We want to answer questions they’re not getting answered anywhere else.
We cover sexual health…
Birth control…
Fertility…
Plus sexual performance, satisfaction, and advice.
• The BuzzFeed Health team
• We plan what to write on Mondays…but that usually changes.
• Posts can take a day or a week or a month.
• We focus on service and explainers, rather than news.
• But we also feature social news stories with a service angle.
More About BuzzFeed Health
• Email!
• Pitch a writer who covers this often.
• Tell us what we need to know in the subject line.
• Pitch the information — not the article idea.
• Remember to check if we’ve already covered it.
How To Pitch Us DO…
• Call or reach out on social media.
• Pitch everyone.
• Give a mock headline in the subject line.
How To Pitch Us DON’T…
• New research or data
• A new book or project
• New medical breakthroughs/recommendations
• Something you’re noticing in your own medical practice.
• Yourself!
What To Pitch Us
• Fully formed article ideas
• Something that’s ~trending~
What Not To Pitch Us
• More diversity and inclusivity in study participants
• Sexual health information for the LGBT community
• Transgender sexual health issues
• Inclusive information on reproductive health/fertility
• Realistic sexual performance and satisfaction advice
• More content to help our readers understand, accept, and love their bodies
What We’d Love To See In Our Inboxes