Why on-line communities for women build your healthcare brand.

Reason 1The internet has changed the way we buy.

74% of consumers shop online before they buy offline

70% of all on-line purchases are made by women, the majority are over 45 years old

85% are looking for independent reviews

Source: comScore and Brainloaf/BarnRaisers Group Study

Reason 2Women are more social than men

225,000,000 actively use social

media • 65% are women

• 60% are boomers

• 55+ females are fastest growing segment on Facebook

Source: comScore and Nielsen

Reason 3Women trust women like them and use social media differently

“We are losing trust in the government, politicians, the media and many corporations. But as it turns out, we trust each other.”

Elisa Camahort Paige, Co-Founder, BlogHer

Reason 4The influence of health and wellness conversations extends exponentially

46% use social media for health & wellness search

75% caregivers are women

52% of searches are done for someone other than the user

Source: iCrossing, Jan. 2008 and Pew Institute Research, June 2009

Build Your Brand with Real Women on Health!

Connection

Insights and Advocacy

Candid Conversations

..with Expert Commentary

RWOH Social Network

There is no “women’s market” – only

“your women’s” market

E-Mail Kelley@realwomenonhealth.com

for our newsletter on how to build your healthcare brand

with women on-line

Bios

Kelley ConnorsFounder, Community HostReal Women on Health! Kelley Connors is women’s health marketer, advocate and PR strategist who engages women as consumers, caregivers, career women and agents of change in health and wellness conversations.

As women’s wellness coach, on-line radio host and marketer, she understands issues related to women over-4o and empowers them to be their own best health and wellness advocate.

On behalf of hospitals, insurance companies, pharmaceutical companies and schools, Kelley leverages her expertise in PR, social media, and women's health to create high engagement programs via web, social media and at live events to inspire action for healthy living. Her tangible successes include improved customer experience, media results and new business solutions that advance women’s health.

Ms. Connors has worked with a wide variety of health care companies, such as Eli Lilly, Bausch & Lomb, Pharmacia, Serono, Boehringer Ingelheim, the Ms. Foundation for Women, Medialink, the Multiple Myeloma Research Foundation, AIM at Melanoma, and Dartmouth Hitchcock Medical Center/Pfizer.

She is also a women’s wellness coach, and graduate of Wellcoaches, and is a certified yoga instructor with Yoga Alliance. Ms. Connors received a Masters in Public Health from Boston University School of Medicine. She is active in the Healthcare Businesswomen’s Association and Women Business Leaders in the US Healthcare Industry.

Rob PetersenChief Community Officer Rob Petersen solves marketing problems with insights that change relationships between consumers and brands. Through listening to constituents and interpreting data and measurements, his business strategies have helped build major brands, sometimes from scratch. It has also led to his thought leadership in the emerging channel of social media and online communities. Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

Rob is Founding Partner, President, of BarnRaisers, a company that develops social media strategies and builds online brand communities. Prior to founding the company, Rob was EVP/Chief Strategy Officer for Omnicom. He has also held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi. Rob is a graduate of Colby College in Waterville, Maine. He speaks on a regular basis at advertising, marketing and social media functions and holds workshop on brand communities and social marketing.