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There are many different ways of thinking about reward systems, and gamification makes use of many of them. Join Brian Wong, CEO of Kiip as he discusses the latest best-practices in reward design and how you can change the world by choosing the right virtual and real rewards.
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CAPTURINGCAPTURING@brian_wong for Gamification Summit 2013 from kiip.com:
THE MOMENT
WOW.
THERE ARE 953 MILLION SMARTPHONE SUBSCRIPTIONS WORLDWIDE.
64%64% OF ALL APPS DOWNLOADED OF ALL APPS DOWNLOADED ARE GAMES.ARE GAMES.
THE AVERAGE PERSON HAS THE AVERAGE PERSON HAS 20+ APPS20+ APPS INSTALLED ON THEIR PHONES.INSTALLED ON THEIR PHONES.
THE CURRENT MOBILE AD THE CURRENT MOBILE AD EXPERIENCE EXPERIENCE DESTROYSDESTROYS THE USER THE USER EXPERIENCE.EXPERIENCE.
KIIP HELPS BRANDS REACH CONSUMERS KIIP HELPS BRANDS REACH CONSUMERS DURING DURING ““HAPPINESS MOMENTSHAPPINESS MOMENTS”” ON THEIR ON THEIR PHONES.PHONES.
Reaching a high score Beating the boss
Beating your lap time in a racing game
Finishing a game of Solitaire
Logging a running workout
Completing a day in a calorie counter
Reaching your fitness goal
Walked 1-mile
Worked out 5 days in a row
Finished building a fortressShared a loved photo with a friend
Most sessions played without dying
Found the easter egg
Solved 5 puzzles in a row
60mm60mm
330,100,000330,100,000monthly moments (USA)monthly moments (USA)
21%21%averageengagementaverageengagement
282,000,000+282,000,000+rewards served (now 8 per second)rewards served (now 8 per second)
monthly unique~1000 appsmonthly unique~1000 apps 1010
countriescountries
FAST COMPANY’S TOP 50 MOST INNOVATIVE COMPANIES IN THE WORLD (#45) (WE BEAT MICROSOFT)
“FIND THE HUMAN.”
EXISTING PATTERNS OF MOMENTS #1
FITNESS & HEALTHFITNESS & HEALTHTrackers, fitness programs, quantified selfTrackers, fitness programs, quantified self
#2MEANINGFUL
MOMENTS
achieve reward
2 3
open
1
CURRENT STATE OF ADVERTISINGCURRENT STATE OF ADVERTISING
NEEDS WHEEL
MOMENTS OFEMOTIONAL
HIGHS
#3
MOMENTS OFF
THE DEVICE
#4
MOBILE AS MOBILE AS
THE HUBTHE HUB(Hollistic Utility Base)(Hollistic Utility Base)
SERENDIPITOUS MOMENTS
#5
SURPRISE AND DELIGHT
#6
WHAT’S YOUR MOMENT?
SPORTS
COOKING
CELEBRATION
PRODUCTIVITY
JFDI
CLUMSY
BEAUTY
SOCIAL
UNPARALLELED
WINNING
GOALS
WINNING
DINING
