1. Home.Hi Im Aalok. Nice to meet you!

2. 1. The biggest growth opportunity is in the non-customer. 2.Value Innovation: Blow the value/cost tradeoff to pieces. Pursue high buyer value & low purchase cost simultaneously. 3. Blue oceans denote all the industries NOT in existence today. The unknown market space discovered by demand creation. 4. Look at utility, cost & price 5.The strategy canvas: Eliminate: Reduce: Raise: Create 3. Key lesson 1: 4. Case Study 1 5. Key lesson 2: 6. Case Study 2 7. Key lesson 3: 8. Case Study 3: 9. Key takeaways for me: EliminateRaiseInclude powerful whitening Treatment Factors unimportant to Include cosmetic shaping. consumers - bite / extractions. Overall WOW result effect. Complexity of treatment - two Time to get result. choices - 4 front teeth or whole smile. Engagement & excitement of customer to create powerful promoters.ReduceTime taken for result. Operational costs needed. Clinician expenses through systemisation. Clinical discussion time needed through compelling communication materials.CreateCommunity of transformation. Gym / Wedding etc. Continuity income with membership. Virtual assessments. Results guarantees.1. New ocean: New Smile vs orthodontic / cosmetic Procedure purchase. Affordable smile transformation for the masses vs orthodontic treatment alone. 2. Position against rigid features that the competition cant change (by mixing treatment boundaries). 3. Increase ease of use & interaction. Multimedia interaction simplifying and scaling the consultation, self diagnostic process. 10. Questions please?