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Blood Centers of the Pacific (BCP)

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Some slides of Blood Centers of the Pacific presentation in Cross Cultural Creativity class, Prof. B. Heiman at SFSU. Objective: To get more people involved in the organization, increase awareness and promote the blood center. Tools for generating ideas : Brainstorming, Idea Mapping, MFC and some sketching. Slides and graphic designed in Adobe Photoshop. Movie clip and sound by Window Movie Maker and Sound Forge.

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Page 1: Blood Centers of the Pacific (BCP)
Page 2: Blood Centers of the Pacific (BCP)

BUG List

What Are People Afraid Of?

• seeing blood

• PAIN

• Needles

• cleanliness/sterility

• Sharing blood with people

• fainting • They won’t qualify.

Page 3: Blood Centers of the Pacific (BCP)

Monthly e-Newsletter

Page 4: Blood Centers of the Pacific (BCP)

Windows Messenger (MSN)

Page 5: Blood Centers of the Pacific (BCP)

Unfortunately, not everyone can donate blood.

People who traveled to China (or any other region where malaria is found) in the past 12 months would be rejected.

Specific Demographics

Page 6: Blood Centers of the Pacific (BCP)

Storyboard: BE A HERO

Page 7: Blood Centers of the Pacific (BCP)

BE A HERO clip

http://www.youtube.com/watch?v=gOPnSDkm7uI