Big Tobacco's Marketing tricks 2013

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© 2002 By Default!Slide 1

BIG TOBACCO’s BIG TOBACCO’s Bag of TricksBag of Tricks



BIG TOBACCO TARGETS BIG TOBACCO TARGETS YOUTH!YOUTH!

Get the facts so they can’t fool you…Get the facts so they can’t fool you…



BIG TOBACCO’S Bag of Tricks:BIG TOBACCO’S Bag of Tricks:

Advertising

Celebrities

Movies

Flavours

New Products

Packaging

Glamourize

LIES!

LIES!

LIES!

LIES!



Want to know the Want to know the

TRUTH?TRUTH?

Here’s what BIG TOBACCO is really thinking…



NIKE made almost $500 million selling NIKE made almost $500 million selling their products in 2003. That’s a lot of their products in 2003. That’s a lot of

money.money.

$$$$ $$

$$$$ $$

$$$$

$$ $$

$$$$

$$$$

$$$$

$$$$$$$$

$$$$

$$

Tobacco companies SPENTSPENT 26 times that,

$12.7 billion, ADVERTISINGADVERTISING their product.



ADVERTISINGADVERTISINGTobacco companies have a long history of Tobacco companies have a long history of lying to the public using advertisements…lying to the public using advertisements…



ADVERTISINGADVERTISING…and they say they don’t market to kids!…and they say they don’t market to kids!



ADVERTISINGADVERTISING









What’s in a cigarette?What’s in a cigarette?Cigarettes and cigarette smoke have over 4,500 Cigarettes and cigarette smoke have over 4,500

toxic chemicals in each one!toxic chemicals in each one!



Spit TobaccoSpit TobaccoSmokeless NOT harmless…Smokeless NOT harmless…

Gruen VonBehrens

•Tried chew tobacco at age 13

•Diagnosed with oral cancer at age 17



Flavours and PackagingFlavours and Packaging“Cherry Skoal is for someone who likes the taste of

candy, if you know what I’m saying.”U.S. Tobacco, Former UST sales representative, 1994

Banana Split Cherry

Appletini

BlueberryPeachCinnamon

Strawberry

Coconut

Tangerine

Peanut Butter and Jam

Grape

Vanilla

Watermelon

Raspberry

Pina ColadaChocolate Mint



Flavours and PackagingFlavours and Packaging““It’s a well known fact that teenagers like sweet It’s a well known fact that teenagers like sweet

products. Honey might be considered.”products. Honey might be considered.”Brown & Williamson memo, 1978Brown & Williamson memo, 1978



Flavours and PackagingFlavours and Packaging“Today’s teenager is tomorrow’s potential regular

customer.” Philip Morris Researcher, 1981



New Tobacco ProductsNew Tobacco Products“If you are really and truly not going to sell to children,

you are going to be out of business in 30 years.” CEO of Brook Group ltd.



InnovationsInnovationsE-CigarettesE-Cigarettes

(Electronic Cigarettes)(Electronic Cigarettes)



CelebritiesCelebrities•Beyonce•Christina Aguilera•Lindsey Lohan•Daniel Radcliff•Robert Pattinson



CelebritiesCelebrities

•Manny Ramirez

•Alexander Ovechkin

•Dustin Byfuglien



MoviesMovies



Now that you know the Now that you know the truth about Big Tobacco’s truth about Big Tobacco’s

tricks…tricks…

Be Smart, Don’t Start!

Health & Medicine

Big Tobacco's Marketing tricks 2013