2. WHAT IS A MESSAGE? Message facts or information Message =
benefits What you say to persuade the audience to take action 3.
What is a GOOD message? HEAD Give the facts HEART Make them believe
/ feel HANDS What to DO 4. How to develop messages EEE Excellence
in Entertainment Education 5. MESSAGE BUILDING BEHAVIOUR YOU WANT
MESSAGE 6. BARRIER BENEFIT - MESSAGE BARRIER: Belief that no one
uses condoms BENEFIT: dont be left behind, be like the rest Lots of
young people are already using condoms join them. The next time a
girl asks about a condom, dont be the guy who doesnt have one!
AUDIENCE: teenagers 7. BARRIER BENEFIT -- MESSAGE BARRIER: Believe
sex not as good with a condom BENEFIT: more enjoyable sex Condoms
dont mess with sexual performance. When women feel safe they enjoy
sex more. AUDIENCE: Over 20 years 8. MESSAGE BUILDING BLOCKS If you
do (behavioral objective) You will benefit by Because Call to
action: Link to services: SLOGAN 9. Behaviour: If you test for STIs
Benefit: You can have kids with the man you love Because: Testing
for STIs makes sure your baby- making parts are healthy. Call to
Action: Get tested at xxx. Slogan: Do the STI test. Its Free, Easy
& Secret. 10. BENEFITS USED TO SELL PRODUCTS Its new! Get it
now! Dont miss out! its exciting It will make you attractive,
better, stronger, respected, liked/popular It will make people you
care about happy Money (its free; its cheap; its value for money)
Convenience (its easy) 11. Whats the benefit? 12. Whats the
benefit? 13. Whats the benefit? 14. BENEFITS IF YOU USE A CONDOM
EVERYTIME YOU WILL: Be a real man who protects those he cares about
Enjoy sex more because you both know you are safe Save money
because having a baby costs money Be smart coz you know the risks
are real Be a grown up be responsible Have self respect &
dignity Feel more independent & free Be a leader in the pack Be
your own person (not follow the rest) 15. IF YOU TEST FOR STI: You
can be cured (or treated) You can protect others You can have
children with the woman / man you love when you are ready Avoid
painful health problems 16. IF YOU TEST FOR STI: Plan your lives
together on a clean slate Take control of your life & your
future Stop using condoms coz both tested Its easy, fast, free
& confidential 17. GREAT MESSAGES INFORM INSPIRE ENCOURAGE 18.
CONTACT Nicol Cave Team Leader: Strategic Health Communication
Secretariat of the Pacific Community [email protected]
