All businesses need to find new customers or perish. It's no different for nonprofits, although in our case, we need to recruit new donors, advocates, members and volunteers to stay alive.There are numerous tactics for online acquisition including Search Engine Marketing, Co-Registration, Email List Rental and Lead Generation. This webinar will provide you with an overview of these tactics. In addition, we'll discuss ways to evaluate the performance of your online acquisition program so that you can improve your return on investment. Finally, we'll talk about best practices in converting new subscribers into donors through direct appeals, multichannel conversion, and peer-to-peer fundraising.
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1. Nonprofits & New Blood: Online Acquisition Strategies
& Tactics
2. Our PresentersEric RardinJocelyn Harmon Director of Nonprofit
Services, Director of Nonprofit Services, Care2 Inc.Care2 Inc. Mark
SuttonPresidentArtez Interactive USA 3. Webinar Tips This webinar
is being recorded and will be available on our website shortly If
you have any technical troubles, please use the chat feature We
will take all questions at the end. Please use the raise hand or
chat feature to ask a question. 4. 7 5. Donor Value Over 12
MonthsNew Donor Renewal RateLifetime Donor Value$69450.9% +121%
+48%34.4%$187$314+95%$96Internet Traditional1
Enabled2InternetInternet Traditional Traditional Enabled Enabled
Source: Convio whitepaper entitled Integrating Online Marketing
(eCRM) with Direct Mail Fundraising 1 Traditional defined as
offline use. 2 Internet Enabled defined as both offline and eCRM
use. 6. Lapsing records Unsubscribes Email bounces 7. Paid Ads
Organic Results 8. [email protected][email protected]
@jocelynharmon www.marketingfornonprofits.org 9. Upcoming Webinars
Trends in "a-thon" Fundraising Part 2: United States April 21st @ 2
pm ET (North America) You Got Chocolate in My Peanut Butter...
Synchronizing Online & Offline Fundraising April 29th @ 1 pm ET
(North America)Register at www.artez.com 10. Calendar Notes April
23rd: Digital Leap, Toronto A digital conference for Non-profit
marketers & fundraisers More info at www.digitalleap.org May
5th: AFP Fundraising Day, Ottawa May 11th: IFC Online e-Conference
Synchronizing Online & Offline Fundraising:What Great Campaigns
& Reeses Candy Have inCommon More info at
http://www.resource-alliance.org/ifconline/
