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During my time in New York City, I also worked as an external consultant to the Epilepsy Therapy Project, whose website Epilepsy.com, is the largest website-based non-profit for Epilepsy related therapies in the world. After invitation to review the website and its functions, I worked closely with the web team and Board of Doctors to revamp and implement a number of changes to their Digital Marketing strategy, including rewriting and launching their newsletter and fundraising functions, with great success. The project will remain an area of interest for years to come.
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APP PRESENTATION
EPILEPSY.COM AND THE EPILEPSY THERAPY PROJECT
THE CONTENT
1. FORMULATING THE PLAN
2. THE PROJECT AND THE ISSUES
3. AN EXAMPLE OF CHANGE
4. MY FUTURE HOPES...
Formulating the Plan...
No concrete project initially...
Got thinking about areas of interests and passions...
Formulating the Plan...
PASSION #1
HEALTH
PASSION # 2
WEBSITE BUSINESSES
HEALTH-BASED WEBSITE BUSINESS!!!
Formulating the Plan...
A chance occurrence...
The Project...
A Brief History of Time...
Over 1 million viewers a month – already sizeable
Millions world-wide suffering from Epilepsy
Over 1 million in US alone
Major issue in today's health sector...
What were the issues?
1. UNCLEAR MESSAGE
2. UNCLEAR HOW TO DONATE
3. NOT STATING THE NEED FOR DONATIONS
4. ESTABLISHING NO VALUE!
What were the issues?
A personal one...
No real experience in website-based businesses
= Extra Education
Digital Marketing Strategy Course
An Example of Change...
After getting messy with ideas and concepts...
Began to implement change
First place to attack – The Newsletter!
An Example of Change...
The Newsletter =
Very Cluttered
Written like a Medical Journal
Non-conversational
An Example of Change...
Made a few changes after discussion and gentle negotiation:
1. More stream-lined presentation with less articles
2. Mobile-Friendly
3. Option to Donate
4. More Frequent Delivery
An Example of Change...
Follow through on launch to test the success...
Sent out a survey for feedback
Overwhelming success, and also some surprises!
Did you like the new lay-out of the newsletter?
No, dislike stronglyNo, dislike a littleNo opinionYes, like a littleYes, like strongly
Are you interested in the overall content of the newsletters?
NoYes
Do you donate to an Epilepsy non-profit on a regular basis?
NoYes
Would you be interested in providing further feedback on any updates?
NoYes
An Example of Change...
Not wanting to rest on my laurels...
Key Metrics:
8 x increase in traffic to website through newsletter
2 x increase in number of page views per visit
2 x increase in amount of time spent per views
NPV = Massive Success.
My Future Hopes...
That I continue to advise in some capacity
Efficiency of each dollar
Audi RS6 (see story)
Full-time Marketing Manager
What are some examples of websites that you have seen (profit/non-profit-based) that have
captured your attention and why?
Thanks for your time...
And now you can clap!
