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Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals Bowel Disorders Market is Buoyant and Poised for Growth NBB6-52 November 2012

Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

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Page 1: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals Disorders Prescription Pharmaceuticals

Bowel Disorders Market is Buoyant and Poised for Growth

NBB6-52November 2012

Page 2: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Contents

Section Slide Numbers

Executive Summary 14

Market Overview 20

• Definitions 21

• Overview of Inflammatory Bowel Disease 23

o Incidence and Prevalence of Inflammatory Bowel Disease 24

o Diagnosis of Inflammatory Bowel Disease 25

o Clinical Severity of Inflammatory Bowel Disease 27

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o Assessment of Disease Activity in IBD Clinical Trials 29

o Anatomic Extent of Ulcerative Colitis 31

o Clinical Guidelines 33

• Overview of Irritable Bowel Syndrome 38

o Diagnosis of IBS 39

o Assessment of Disease Activity in IBS Clinical Trials 40

o Clinical Trial Design Guidance—IBS 41

o Clinical Guidelines—IBS 43

• Personalized Medicine in Bowel Disorders 44

• Key Questions This Study Will Answer 45

• Market Overview—Segmentation 46

Page 3: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Contents (continued)

Section Slide Numbers

External Challenges: Drivers and Restraints 57

Forecasts and Trends 69

Demand Analysis 84

Market Share and Competitive Analysis 87

Inflammatory Bowel Disease Prescription Pharmaceuticals Segment 123

•5-ASA Subsegment Breakdown 127

•Corticosteroid Subsegment Breakdown 138

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•TNF Inhibitor Subsegment Breakdown 149

•Non-TNF Biologicals Subsegment Breakdown 160

•Novel Orals Subsegment Breakdown 169

Irritable Bowel Syndrome Prescription Pharmaceuticals Segment 177

The Last Word (Conclusions and Implications) 188

Game-changing Strategies 193

Appendix 195

Page 4: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Research Team

Jennifer BriceGlobal Program ManagerLife Sciences

Deborah ToscanoSenior Industry AnalystLife Sciences

Lead Analyst Contributing Analyst

Research Director Strategic Review Committee Leader

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Research Director

Daniel Ruppar Research DirectorHealthcare

Strategic Review Committee Leader

Greg Caressi Sr. Vice PresidentHealthcare

Page 5: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Executive Summary—CEO’s Perspective

2Convenience, efficacy, safety, and tolerability are paramount to the success of new therapies.

1Growth opportunity in the IBD market lies in introduction of improved products, whereas the IBS market is largely untapped.

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3More drug therapies must be developed for IBD patients who fail first line therapies.

4Gastrointestinal bowel disorders affect a large population across a wide demographic.

5Strategies to optimize patient adherence to therapy could greatly improve overall clinical outcomes and product success.

Source: Frost & Sullivan analysis.

Page 6: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Total Bowel Disorders Prescription Pharmaceuticals Market

Total Bowel Disorders Prescription Pharmaceuticals Market: Market Segmentation, U.S., 2011

Market Overview—Segmentation

IBS IBD

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CD* UC*

Source: Frost & Sullivan analysis.

Oral or Injectable Treatments Topical Treatments**

*Considered collectively in forecasts

** Not evaluated in this research

IBS-C IBS-D

Page 7: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

CD

Inflammatory Bowel Disease Prescription Pharmaceuticals Market

Total Bowel Disorders Prescription Pharmaceuticals Market: IBD Market Segmentation, U.S., 2011

UC

Market Overview—Segmentation (continued)

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Source: Frost & Sullivan analysis.

Oral or Injectable Treatments

CorticosteroidASA

Topical Treatments*

Antimetabolite* BiologicalsAntibiotics* Corticosteroid

•Not covered in this research service

** Investigational; none yet approved for IBD

5-ASA Novel Orals**

TNFs

Non-TNF

Biologicals

Non-TNF

Biologicals

Page 8: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

IBS-D

Irritable Bowel Syndrome Prescription Pharmaceuticals Market

Total Bowel Disorders Prescription Pharmaceuticals Market: IBS Market Segmentation, U.S., 2011

IBS-C

Market Overview—Segmentation (continued)

5-HT3 (serotonin)

IBS-M*

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Source: Frost & Sullivan analysis.

5-HT3 (serotonin)

antagonist

Guanylate cyclase type-

C receptor agonist

Chloride channel (ClC-2)

activator (laxative)

*Not covered in this research service due to lack of approved therapies

Note: Subsegmentation of the IBS market segment is not provided due to low level of commercial activity

Page 9: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Market Overview—Segmentation (continued)

Corticosteroids, 8.6%

IBS-C Drugs, 5.5% IBS-D Drugs, 1.1%

Total Bowel Disorders Prescription Pharmaceuticals Market: Percent Sales Breakdown by Drug Class, U.S., 2011

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5-ASA, 35.3%

TNF inhibitors, 48.7%

Non-TNF biologicals, 0.8%

Biologicals, 49.5%

Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis.

Page 10: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Drivers and Restraints

1–2 Years 3–4 Years 5–6 Years

Substantial patient population with unmet need

despite availability of numerous therapies

Demand for more effective and convenient

therapies is driving innovation

Commercial advantage of potential for lifelong

therapy, particularly if surgery is delayed or

Mark

et

Dri

vers

Total Bowel Disorders Prescription Pharmaceuticals Market: Key Market Drivers and Restraints, U.S., 2012–2017

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Accurate estimation of market size is difficult

Poor adherence to therapy impedes optimal uptake

High risk of failure late in the development process

Lack of solid understanding of disease pathology

therapy, particularly if surgery is delayed or

prevented

Highly symptomatic diseases for which patients

are motivated to seek treatment

Mark

et

Dri

vers

Impact: High Medium Low

Source: Frost & Sullivan analysis.

Mark

et

Restr

ain

ts

Page 11: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Market Engineering Methodology

One of Frost & Sullivan’s core deliverables

is its Market Engineering studies. They

are based on our proprietary Market

Engineering Methodology. This approach,

developed across the 50 years of

experience assessing global markets,

applies engineering rigor to the often

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nebulous art of market forecasting and

interpretation.

A detailed description of the methodology

can be found here.

Source: Frost & Sullivan research.

Page 12: Analysis of the Expanding U.S. Market for Gastrointestinal Disorders Prescription Pharmaceuticals

Contact

Britni MyersHealthcare

210.477.8481

[email protected]

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