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A Century Ago, India was regarded as the river of milk. There were lakhs of Gir cows in Saurashtra, Gujarat and other parts of India. Extensive cross-breeding of Jersey cows started because it brought more profits. Slowly but gradually, Gir Cows of original breed started declining. Today, India has only a few thousand Gir Cows of original breed left! We have not only loosing Gir Cows - we are loosing our health, wealth and pride. Visit www.amrutgir.com to find out more.
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Amrut Gir Gaushala
The Home of Gir Cows
Gir Cow
• One of the best cow breeds in world
• Gir Cow milk is of high nutritional value containing 52 types of nutrients.
• Gir Cow milk is “Amrut”
A Century Ago…
• India was regarded as the “river of milk”.• There were lakhs of Gir cows in Saurashtra,
Gujarat and other parts of India.• In the 19th century, the British brought the
“high yield” Jersey Cows to India. • Jersey Cows were originally produced to satisfy
the “meat” demands of the west. Milk of Jersey cow is not fit for human consumption.
The Greed Increased
• Since Jersey Cows produced more milk and required relatively less cost of maintenance, people started adopting these cows and breeding them.
• As if this was not enough, Co-operative dairy movement started. Cow milk was purchased in large volumes by these dairies.
• Monetary Value of milk is decided based on the “percentage of fat” in the milk
Gir Cows Lost
• Gir Cow milk lost the battle because it had more “energy” and “nutritional value” but less “fat”
• Some people were not interested in energy or nutritional value, they were interested in “money”
• Cross breeding of Jersey cows started because it brought more “profits”
• Slowly but gradually, Gir Cows of original breed started declining
One Country Knew it!
• In 1960, Brazil imported 2 Gir cows and 2 Gir Bulls from the erstwhile Princely state of Bhavnagar
• Today, Brazil has over 2 million Gir Cows of original bloodline
• High quality milk of these cows is supplied across North and South America
During the same time…
• We kept losing our precious wealth - the “Gir Cow”
• We kept drinking low quality milk• We kept getting unhealthier• Because it was convenient• Because we did not care
Enter: 2013
• India has only a few thousand Gir Cows • Very few out these cows are of original “Gir”
bloodline• We have not only lost our cows, we have lost
our health, wealth and pride
It’s happening near you
• Gir Cows are cross-breeded • Cow farm owners wants to keep Buffalo and
Jersey • Cows are injected with steroids to produce
more milk making them unhealthy and sick• Cows eat garbage and left overs
• Cost of maintaining Jersey Cows turns out to be much higher because it is not the natural domicile of India
• Jersey Cows contain A1 type protein has been found to be the main reason behind diabetes, overweight and heart diseases
• Jersey cows, male child are “Bos Taurus” category and are not usable for farming or carting. Hence they are sent to butcher houses
The Lesser Known Facts about Jersey
We stand a chance
• If we unite to support the cause to protect our legacy• Let us save our beloved mother, who
has nourished us for generations• Let us protect the “Gir Cow”• For our present and future
generations
You can do so, with us
Our Mission
• To develop and grow pure breeds of Gir Cows
• To educate & stop cross-breeding of Gir Cows
• To promote consumption of pure Cow Milk and Ghee
• To encourage the use of Cow Dung and Cow Urine
Our Story
February 1st 2011 Purchased one cow from Talala (Gir). Family owned farm house was the home to our first Gir Cow.
December 2011 With growing support of friends and family, added 5 more cows
2012 Number of cows grew to 15. Shifted to a bigger location near Ghuma Gam (Ahmedabad) .
2013 Number of cows increased to 40. A public charitable trust was formed in Ahmedabad, Gujarat.
Who we are?
Jay JobanputraBusinessmanAge: 34 years
Jitendra LabadiyaChartered accountantAge: 32 years.
Hrishikesh JobanputraEntrepreneurAge: 36 years
Ketul ThakkarSenior ExecutiveAge: 38 years
Chirag JobanputraEntrepreneur Age: 31 years
Bharat LabadiyaEx police officerAge: 28 years
Amrut Gir is run by people like you, professionals, businessman and individuals from different walks of life.
OUR ACTIVITIES & ACHIEVEMENTS
Educational Visits by School Childrens
Our Cows Eat Only the Best
“Tulsi” won highest milking cow award by yielding 20 liters in a day
We are proud to preserve 20 Cows/Calfs
Our Goals
• Breed high quality Gir cows and keep them in a great environment
• Help and guide people like you to adopt a Gir Cow
How to Contribute
• Contribute by adopting a cow. • Donate a small amount to help us in
our mission to protect Gir cows • Start a Gaushala with our help &
support
How to Donate…
Direct bank transfer, standing Instructions or sending a crossed check/dd at the following address:
Trust Reg. no. E/20242, PAN No. AADTA9306N
Bank Account InformationAccount Name: Amrut Gir Gaushala Education And Charitable TrustBank Account Number: 50200001685339Bank Name: HDFC BankIFSC Code: HDFCINBBAHM
Visit us…• Fun filled Familiy trip• Educate your kids about Gir Cows and our culture• Experience the love and piece of Cows in their
company
Gaushala Address:Amrut Gir Gaushala, B/h. Ghuma Bus StandGhuma Gaam, Ahmedabad, Gujarat, India.
Website: www.amrutgir.comE-mail: [email protected]