Embed Size (px)
DESCRIPTION
Citation preview
AIDS.GOV
CDC’s 3rd National Conference on Health Communication, Marketing, & Media August 13, 2009, Atlanta
Jennie AndersonCommunications Director, AIDS.govJohn Snow, Inc.
Miguel GomezDirector, AIDS.govU.S. Department of Health & Human Services
FROM FLICKR TO A BLOGGING CALL TO ACTION:
User-Generated Content Lessons Learned From AIDS.gov
AIDS.GOV
Today’s Agenda
• Who we are and what we do
• User-generated content case study
• Lessons learned
• Questions
AIDS.GOV
Who is AIDS.gov? And what do we do?
AIDS.GOV
AIDS.GOV
New Media in Response to HIV
AIDS.GOV
AIDS.GOV
User-generated content case study: World AIDS Day
AIDS.GOV
AIDS.gov’s World AIDS Day ‘08 Activities
AIDS.GOV
Facing AIDS Campaign
AIDS.GOV
Facing AIDS Facebook Group
AIDS.GOV
Who responded…
AIDS.GOV
Bloggers Unite
AIDS.GOV
Who responded…
AIDS.GOV
Listening to the Conversation:Twitter Hash Tag #WAD08
cutiebootycakes: @debohobo Raising the level of
awareness about HIV/AIDS and taking personal responsibility is the
only way to stop the madness. #WAD08
dawessner: loved visiting Karuna for World AIDS Day
#WAD08
waynesutton: Remember my HIV test for world AIDS day?
Results=Negative, #awareness #WAD08 #blck
get tested.
ABartelby Did you know that you can also text message
your ZIP code to KnowIt (566948) to find HIV Test
Centers nearest you? Pretty awesome! #WAD08
AIDS.GOV
What did we learn?
AIDS.GOV
Lessons Learned – Tools• Twitter: hash tag (#WAD08) to track
conversation.
• Blogs: People will blog about a topic (different from their usual posts) when provided with content (and web badges).
• Facebook: Groups don’t = action.
• Flickr: People reluctant to have “another account”; some hesitant to share photo; interpreted instructions in creative ways.
AIDS.GOV
Lessons Learned – Strategy• Promotion: Integrated plan (blog, website,
email blasts, SNS, partners, Twitter)
• Power of partnerships: Blog Catalog, CDC, NLM, NIDA,etc.
• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter (http://beth.typepad.com)
• Continue the Conversation: Structure for lasting engagement (i.e.Twitter and SNS)
AIDS.GOV
AIDS.GOV
Questions?
AIDS.GOV
What are your suggestions for incorporating user-generated content into
World AIDS Day 2009 (December 1st)?
AIDS.GOV
Collaborate, Create, Connect Web• Website: http://blog.AIDS.gov • Blog: http://AIDS.gov• Twitter: www.twitter.com/AIDS.gov
Email• Jennie: [email protected]
• Miguel: [email protected]
