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4/14/11
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Digital “Gadgets” for the Future of Fitness
Ernie Medina, Jr., DrPH, CHFS
Intro Education
Andrews University, ‘89 Loma Linda University ‘93
Professional hats Beaver Medical Group – Prev. Care Specialist
Loma Linda University – Assistant Clinical Prof. MedPlay Technologies – CEO/Co-founder
Perpetual Motions – Co-founder National Active Gaming League – Founder
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Mission Inn Half Marathon, Nov. 14, 2010
Team Medina in action! [email protected] ACSM Summit April 14 & 15, 2011
Overview
Overview of categories
Why digital tech?
Tools & resources you can use
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Categories Mobile gadgets
Accelerometers
GPS
Web-based Kcal expenditure
Live coaching
Virtual trainer
Competition
Assessment tool SSD Controller
Exergaming
Dietary assessment
Resources
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Why use digital tools?
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http://www.continuaalliance.org [email protected] ACSM Summit April 14 & 15, 2011
The Interface to Healthcare is Broken
Dr. visits <20 minutes
20+ icons on desktops in hospitals
Text based information abounds
Lack of standards in all information design let alone actual practices
ESL, Youth, Elderly communication issues
Wellness / self-directed care not linked or monitored
Health reform
“Information as displayed in healthcare is slow, lacks design & impact, anti-patient, anti-engaging”
- Ben Sawyer Games for Health
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Future of healthcare?
Improved outcomes Improved use of resource
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Source: Ellen LaPointe HopeLab | Vice President, Strategic Partnerships
www.hopelab.org [email protected] ACSM Summit April 14 & 15, 2011
Motivation is tough!
Too expensive Too painful Special
Limitations It’s boring No time
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[email protected] ACSM Summit April 14 & 15, 2011
[email protected] ACSM Summit April 14 & 15, 2011
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[email protected] ACSM Summit April 14 & 15, 2011
[email protected] ACSM Summit April 14 & 15, 2011
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Traditional gadgets
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FitBit update Mobile logging interface
Adding premium analysis and coaching
Sending out a daily stats email to show people how they are doing over time and give them a little push
Improved group functionality
Improved food tracking
Increasing integration with popular apps like Lose It, MapMyFitness, Run Keeper, etc. & PHRs
Largest user base: busy moms!
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[email protected] ACSM Summit April 14 & 15, 2011
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http://tinyurl.com/WSJShapeUpApps [email protected] ACSM Summit April 14 & 15, 2011
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CES 2011
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Shellie Pfohl Exec. Dir. Presidents Council on Fitness, Sports, & Nutrition
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http://tinyurl.com/FitTechsubscribe
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[email protected] ACSM Summit April 14 & 15, 2011
E-collars
Dogtra 7100
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Roxy, 3 y/o
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Mobile Gadgets
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Mobile Web – New Data Business Models
33 33 [email protected] ACSM Summit April 14 & 15, 2011
Problem: Walking is Boring
American’s Aren’t Exercising
According to the CDC, 65% of Americans 18-years and older do not have regular leisure-time activity1.
Top barriers to exercise2:
Motivation
Boredom / Not enjoyable
Lack of encouragement, support and companionship
1 www.cdc.gov/nchs/data/series/sr_10/sr10_249.pdf 2 www.cdc.gov/physicalactivity/everyone/getactive/barriers.html [email protected] ACSM Summit April 14 & 15, 2011
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[email protected] ACSM Summit April 14 & 15, 2011
Why it Will Help your Clients
Motivational
Dynamic walks create a different experience
Easy to attract and include family
Accumulate in-game points
Fun
Feels like an adventure
Player-generated routes to choose from
Social
You’ll be able to connect with clients and create a community
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[email protected] ACSM Summit April 14 & 15, 2011
How to Get Started
Get notified when it’s available, sign up for mailing list at: www.MobileAdventureWalks.com
Get involved: Email [email protected] to find out how to create your own Adventure Walk
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Keep update on Facebook & Twitter
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www.zamzee.com
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Accelerometers
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Web-based Tools Tracking
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http://tinyurl.com/QSelfAppList
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[email protected] ACSM Summit April 14 & 15, 2011
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www.fitday.com www.dailyburn.com
www.sparkpeople.com www.fitclick.com [email protected] ACSM Summit April 14 & 15, 2011
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Client A
Client B
Client C
Client D
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Client A
Client B
Client C
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Provides One-on-One Video Chat Personal Training.
Focus is on beginners and people who want to start exercise programs.
All Personal Trainers are Certified ACSM Certified Health Professionals with degrees in fitness or related areas.
Started by Aaron Dence, BS Exercise Physiology and ACSM Health & Fitness Specialist. Based in San Francisco, CA.
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www.HelpYouGetStarted.com [email protected] ACSM Summit April 14 & 15, 2011
www.HelpYouGetStarted.com
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www.HelpYouGetStarted.com [email protected] ACSM Summit April 14 & 15, 2011
The benefits of partnering with Get Started are: Detailed information about all clients, including:
Fitness Interests, Health History, & PAR-Q.
Advertising through Social Media (Facebook, Twitter), ACSM website, Google SEM.
Expansion into Wellness Coaching.
Brand recognition.
Currently, Aaron is filling 10 open trainer spots; email him by April 30th to be considered, [email protected].
www.HelpYouGetStarted.com [email protected] ACSM Summit April 14 & 15, 2011
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Web-based Tools Virtual Trainers
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Assessment Tools
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THE BODY CONDITIONER Overview
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THE BODY CONDITIONER
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THE BODY CONDITIONER
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THE BODY CONDITIONER
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SSD COMPANY LIMITED For more informaCon email: [email protected]
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Exergaming/Active Gaming
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Screen- based
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[email protected] ACSM Summit April 14 & 15, 2011 Non-screen based
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Special needs
Rehab
Athletic training
Senior physical, cognitive, & social fitness
Loma Linda University Drayson Center XRtainment Zone
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[email protected] ACSM Summit April 14 & 15, 2011
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Next generation controllers
Microsoft’s Kinect Nov., 2010, $150
Sony’s Move Sept. 19, 2010 $99.00
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Research addresses critics! [email protected] ACSM Summit April 14 & 15, 2011
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A new type of “athlete”…
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Pilot run summer 2011
May, 2011
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Dietary Assessment
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[email protected] ACSM Summit April 14 & 15, 2011
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[email protected] ACSM Summit April 14 & 15, 2011
Digital Tools Resources
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http://exergaming.pbworks.com
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exergamesunlocked.com
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exergamingevangelist.blogspot.com
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http://www.pesoftware.com/
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http://physicalactivityevangelist.blogspot.com/ [email protected] ACSM Summit April 14 & 15, 2011
The “distant” future of
digital fitness?
“1,000x faster…”
Source: Popular Science, April 2011 [email protected] ACSM Summit April 14 & 15, 2011
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Thank you! [email protected] C: 909-747-5935
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