A New Digital Marketing Strategy

Taco Bell

Taco Bell Important Facts Fast food industry leader Competitors-McDonald’s, Burger King,

Wendy’s, Subway Successful in creating advertising

campaigns Live Mas Think outside the bun Fourth meal

Successfully released the Nacho Cheese and Cool Ranch Doritos Locos Tacos in the last 2 years

Problems Negative articles have hurt Taco Bell’s

reputation Accused of lying about the amount of beef in

their meat filling Poor communication between corporate office

and franchises Lack of focus on the 25-44 age range

This demographic is more health conscious More likely to read negative press about Taco

Bell

Social Media Already has well-established

Facebook/Twitter/Instagram Pages

What does Taco Bell not have?

A Blog!

How a blog could alleviate problems

Could refute claims made in negative press

Could focus on showing positive contributions such as their low calorie menu and safe working environment

Could feature a comment section to stay close to their customers

Could feature pictures and videos to attract customers

Using SEO Taco Bell executives must use SEO to find

what to write about by searching “Taco Bell Negative Articles” “Taco Bell Issues” “Taco Bell Questions”

Key Performance Indicators

Measure the amount of people in the 25-44 age range who eat at Taco Bell

Goal is to increase demographic by 2% each year

Measure through customer surveys

Budget

Pay a designer to build blog (Cost=$2,500-5,000)

Use Facebook/Twitter/Instagram to promote blog (Cost=$0!!!)

Hire an advertising firm to promote blog using Google Adwords and the media (Cost=$80,000, 2 month campaign)

Ultimate Goal

Become THE fast food industry leader!