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A market study on male grooming products 1 / 38 3,16% 3 85,26% 81 9,47% 9 2,11% 2 Q1 How old are you? Beantw oord: 95 Overgeslagen: 0 Totaal 95 15-25 26-45 46-65 65+ 0% 20% 40% 60% 80% 100% Antw oordkeuzen Reacties 15-25 26-45 46-65 65+

A market study on male grooming products report13012014

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Page 1: A market study on male grooming products report13012014

Amarketstudyonmalegroomingproducts

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3,16% 3

85,26% 81

9,47% 9

2,11% 2

Q1Howoldareyou?Beantwoord:95 Overgeslagen:0

Totaal 95

15-25

26-45

46-65

65+

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

15-25

26-45

46-65

65+

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27,37% 26

29,47% 28

43,16% 41

0% 0

0% 0

Q2Whatisyourrelationshipstatus?Beantwoord:95 Overgeslagen:0

Totaal 95

Single

Inarelationship

Married

Divorced

Widow

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Single

Inarelationship

Married

Divorced

Widow

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88,42% 84

11,58% 11

Q3Doyouliveinanurbanorruralarea?Beantwoord:95 Overgeslagen:0

Totaal 95

Urban

Rural

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Urban

Rural

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Q4Whatisyourpostalcode?Beantwoord:95 Overgeslagen:0

# Reacties Datum

1 1030 13-1-201414:02

2 2260 13-1-201412:51

3 41267 13-1-201411:57

4 1000 13-1-201410:52

5 1050 13-1-201410:37

6 1000 11-1-201421:10

7 1105 11-1-201412:39

8 1060 11-1-201412:16

9 1040 11-1-20141:22

10 3061 10-1-201421:03

11 3200 10-1-201417:23

12 2650 10-1-201415:18

13 1712 10-1-201414:41

14 098646 10-1-201413:00

15 Xyz 10-1-201411:19

16 8900 10-1-20148:48

17 1932 9-1-201422:49

18 1340 9-1-201421:10

19 1970 9-1-201421:08

20 11431 9-1-201419:03

21 10781 9-1-201417:46

22 3570 9-1-201417:35

23 9820 9-1-201417:23

24 1040 9-1-201417:17

25 3460 9-1-201417:17

26 2000 9-1-201417:11

27 1000 9-1-201415:23

28 1050 9-1-201413:20

29 2343 9-1-201412:18

30 1040 9-1-201411:53

31 1000 9-1-201411:29

32 1030 9-1-201410:50

33 20095 9-1-201410:45

34 1332 9-1-20149:59

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35 1000 9-1-20149:00

36 9070 9-1-20148:55

37 3050 9-1-20148:42

38 3050 9-1-20147:32

39 44000 9-1-20146:42

40 M9A4g6 9-1-20145:01

41 310007 9-1-20143:39

42 1634 9-1-20142:49

43 10405 8-1-201423:24

44 9000 8-1-201422:19

45 10823 8-1-201422:14

46 54550 8-1-201422:02

47 5825 8-1-201421:43

48 1000 8-1-201421:28

49 22761 8-1-201420:46

50 3740 8-1-201420:38

51 B-1000 8-1-201420:35

52 1150 8-1-201420:33

53 10178 8-1-201420:19

54 10439 8-1-201419:53

55 3080 8-1-201419:50

56 3000 8-1-201419:04

57 7511CM 8-1-201419:03

58 1000 8-1-201419:01

59 72074 8-1-201418:59

60 1200 8-1-201418:49

61 8700 8-1-201418:48

62 1040 8-1-201418:10

63 2060 8-1-201417:56

64 20001 8-1-201417:46

65 1050 8-1-201417:41

66 1030 8-1-201417:40

67 1040 8-1-201417:37

68 1060 8-1-201417:36

69 Ireland 8-1-201417:36

70 1070 8-1-201417:34

71 97488 8-1-201417:30

72 AZ1000 8-1-201417:25

73 3500 8-1-201417:25

74 1050 8-1-201417:16

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75 1050 8-1-201416:53

76 1150 8-1-201416:47

77 B-1000 8-1-201416:45

78 3800 8-1-201416:40

79 3500 8-1-201415:51

80 8770 8-1-201414:32

81 1000 8-1-201413:20

82 1050 8-1-201412:45

83 3500 8-1-201412:42

84 1040 8-1-201412:34

85 3500 8-1-201412:15

86 1050 8-1-201412:02

87 1040 8-1-201411:56

88 3500 8-1-201411:53

89 1050 8-1-201411:50

90 8770 8-1-201411:47

91 1040 8-1-201411:43

92 3500 8-1-201411:10

93 3560 8-1-201411:07

94 3500 8-1-201410:35

95 1000 8-1-20149:44

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1,05% 1

70,53% 67

22,11% 21

4,21% 4

2,11% 2

Q5Whichofthefollowingstatementsiscurrentlyapplicabletoyoursituation?

Beantwoord:95 Overgeslagen:0

Totaal 95

Student

Employee

Self-employed

Unemployed

Retired

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Student

Employee

Self-employed

Unemployed

Retired

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1,05% 1

3,16% 3

17,89% 17

72,63% 69

5,26% 5

Q6Whatisthehighestlevelofeducationyouhavecompleted?Beantwoord:95 Overgeslagen:0

Totaal 95

LessthanHighSchool

HighSchool

BachelorDegree

MasterDegree

DoctoralDegree

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

LessthanHighSchool

HighSchool

BachelorDegree

MasterDegree

DoctoralDegree

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33,33% 31

41,94% 39

33,33% 31

31,18% 29

4,30% 4

20,43% 19

8,60% 8

Q7Whichofthefollowingskincareproductsdoyouuse?(Multipleanswers

arepossible)Beantwoord:93 Overgeslagen:2

Totaleaantalrespondenten:93

# Other(pleasespecify) Datum

1 Bodylotion 13-1-201410:37

2 Aftershave 10-1-201411:22

3 Aftershave 9-1-201417:17

4 Lipbalm,skintoner,eyecream 9-1-20149:01

5 MENEXPERTHYDRAENERGETICEYEROLL-ON 8-1-201422:20

6 Nivea 8-1-201418:51

Handlotion

Facemoisturizer

Facelotion

Facescrub

Depilatorycream

None

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Handlotion

Facemoisturizer

Facelotion

Facescrub

Depilatorycream

None

Other(pleasespecify)

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7 Aftershavebalm 8-1-201417:37

8 moisturizer 8-1-201412:34

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32,26% 30

52,69% 49

15,05% 14

Q8Doyoubuyskincareproducts?Beantwoord:93 Overgeslagen:2

Totaal 93

Regularly

Sometimes

Never

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Regularly

Sometimes

Never

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62,03% 49

5,06% 4

48,10% 38

8,86% 7

Q9Youindicatedinthepreviousquestionthatyoubuyskincareproductsregularyorsometimes.Couldyouindicatewhereyoubuythem?Multipleanswersarepossible.

Beantwoord:79 Overgeslagen:16

Totaleaantalrespondenten:79

# Other(pleasespecify) Datum

1 Pharmacy 10-1-201411:23

2 pharmacy 9-1-20148:55

3 Frommum 8-1-201420:35

4 drugstores(l ikeDI,Kruidvat) 8-1-201417:42

5 Randomly 8-1-201417:31

6 Airport 8-1-201416:47

7 rituals,bodyshop 8-1-201412:16

Supermarket

Online

Specializedstores

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Supermarket

Online

Specializedstores

Other(pleasespecify)

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Q10Youindicatedinthepreviousquestionthatyouneverbuyskincareproducts.

Couldyouindicatewhynot?Beantwoord:14 Overgeslagen:81

# Reacties Datum

1 Onlyuseshavingproducts 13-1-201412:52

2 nointerest 11-1-20147:53

3 Idonotthinktheyarenecessary 11-1-20141:24

4 Partnerbuys/getsthis 10-1-201417:24

5 Idon'tseeorfeeltheneedforthem. 10-1-201415:18

6 Idonothavethehabitofusingthem 9-1-201419:05

7 Don'tseetheneed. 9-1-201411:52

8 Neverreallyfelttheneedforit 9-1-201410:51

9 Notpartofmyroutine. 9-1-20148:42

10 Neveroccurredtome 9-1-20142:49

11 NoNeedsofar. 8-1-201420:47

12 Not 8-1-201417:30

13 notnecessaryexcludingholl idays 8-1-201412:03

14 Noneed,youngskin 8-1-20149:45

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18,89% 17

14,44% 13

54,44% 49

16,67% 15

2,22% 2

10% 9

11,11% 10

7,78% 7

Q11Whichbrandsdoyouuseforyourgroomingproducts?(Multipleanswersare

possible)Beantwoord:90 Overgeslagen:5

L’Oreal

Dove

Nivea

Biotherm

Nickel

TheBodyShop

Clinique

Garnier

PrivateLabel

None

Other(pleasespecify)

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

L’Oreal

Dove

Nivea

Biotherm

Nickel

TheBodyShop

Clinique

Garnier

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3,33% 3

8,89% 8

31,11% 28

Totaleaantalrespondenten:90

# Other(pleasespecify) Datum

1 Vichy,Dermalogica,Lancome, 13-1-201410:54

2 smallerspecialisedbrands 13-1-201410:38

3 remington 11-1-201410:48

4 Korres 11-1-20141:25

5 Neutrogena 10-1-201414:42

6 Avène 10-1-201411:25

7 sissley 10-1-20148:49

8 Adidas 9-1-201419:06

9 Rituals 9-1-201417:24

10 ARMANI 9-1-201417:18

11 IonlyuseNiveashavingcreamandaftershave 9-1-201411:52

12 Kiehl's 9-1-20149:01

13 VichyHomme 9-1-20148:56

14 L'OccitaneenProvence 9-1-20145:02

15 Esthederm 9-1-20143:40

16 uriage 8-1-201422:20

17 YvesRocher 8-1-201420:36

18 Kiehls 8-1-201419:04

19 clarins 8-1-201417:57

20 Truefitt&Hil l 8-1-201417:42

21 supermarketownbrand 8-1-201417:37

22 Noidea 8-1-201416:41

23 Clarins 8-1-201414:33

24 rituals 8-1-201412:16

25 KelvinKleineternity.aftershave 8-1-201411:57

26 Chanel 8-1-201411:50

27 L'Occitane 8-1-201411:44

28 gil let 8-1-201411:08

PrivateLabel

None

Other(pleasespecify)

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12,79% 11

1,16% 1

13,95% 12

12,79% 11

30,23% 26

29,07% 25

Q12Whatinfluencedyourdecisiontopurchaseorusethisbrand?

Beantwoord:86 Overgeslagen:9

Totaal 86

Recommendation

Advertisement

Gift

Bestprice

Bestquality

Alwaysusedit

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Recommendation

Advertisement

Gift

Bestprice

Bestquality

Alwaysusedit

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100% 79

75,95% 60

59,49% 47

Q13Couldyougive3shortcomingsofthebrandsofferinggroomingproducts?

Beantwoord:79 Overgeslagen:16

# shortcoming1 Datum

1 No 13-1-201414:03

2 ? 13-1-201412:53

3 smallsamples 13-1-201410:55

4 toogreasy 13-1-201410:38

5 lowquality(sometimestheresultsarenotthatgood) 11-1-201421:15

6 not100%effective 11-1-201412:42

7 Tooexpensive 11-1-201412:22

8 1mmisnotpossible 11-1-201410:49

9 Complicatedproductl ines-toomanyproducts 11-1-20141:28

10 ? 10-1-201417:25

11 no 10-1-201415:24

12 lackofvarietyinsizeofproducts(i.e.onlybigpackages) 10-1-201414:43

13 Smellsterrible 10-1-201413:03

14 Highprice 10-1-201411:29

15 shampoowithoutchemicals(childshampooforadults) 10-1-20148:50

16 Fewoptionsformen 9-1-201422:54

17 NA 9-1-201421:12

18 No 9-1-201421:10

19 Smelltooimposingandlackdiscreetness 9-1-201419:08

20 expensive 9-1-201417:49

21 required? 9-1-201417:36

22 Tobigcans 9-1-201417:25

23 none 9-1-201417:20

24 highprice 9-1-201417:20

25 Costtoomuch 9-1-201417:19

26 toomuchfocusonsexualityinmarketing 9-1-201417:14

27 price 9-1-201415:25

28 appearthesame 9-1-201413:21

29 none 9-1-201412:19

Antwoordkeuzen Reacties

shortcoming1

shortcoming2

shortcoming3

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30 None 9-1-201411:58

31 whydoyouneedtheproduct 9-1-201411:53

32 cannot 9-1-201410:46

33 thesmell(sometimes) 9-1-201410:02

34 oftentoostronglyscented 9-1-20149:04

35 Expensive 9-1-20148:57

36 Nonavail ibi l i tysometimes 9-1-20146:44

37 difficulttoascertainquality 9-1-20145:03

38 Don'tknow 9-1-20143:42

39 Expensive 9-1-20142:51

40 gell ingshavingcremesfrothtofast 8-1-201422:24

41 Notnecessarilyprovidingwhatmenneed! 8-1-201421:46

42 Style 8-1-201420:49

43 No 8-1-201420:37

44 expensive 8-1-201420:34

45 Price 8-1-201420:19

46 Availabil i ty 8-1-201419:56

47 none 8-1-201419:51

48 Oftenexpensive 8-1-201419:05

49 Nivea 8-1-201418:52

50 Expensiveproducts 8-1-201418:52

51 no 8-1-201418:11

52 price 8-1-201417:57

53 tooexpensive 8-1-201417:48

54 tooexpensive 8-1-201417:44

55 Price,expensive 8-1-201417:43

56 tooexpensive 8-1-201417:41

57 toolargepackages,don'talwayscaterforthe100mll imitforhandluggageonairplanes 8-1-201417:41

58 Costly 8-1-201417:38

59 Explanationisnotalwaysunderstandableforaman 8-1-201417:37

60 Price 8-1-201417:29

61 handcream 8-1-201417:27

62 none 8-1-201417:26

63 toomanychemicals. 8-1-201417:06

64 Price 8-1-201416:55

65 Pricey 8-1-201416:48

66 Toosmelly 8-1-201416:43

67 DFD 8-1-201415:53

68 noc leardistinction 8-1-201413:22

69 n/a 8-1-201412:43

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70 useofpropyl-ethylene 8-1-201412:18

71 focusmoreoneliminatinginconveniences 8-1-201412:05

72 price 8-1-201412:00

73 Lackofchoice 8-1-201411:57

74 veryexpensive 8-1-201411:51

75 / 8-1-201411:45

76 Notenoughvolume/quantityinthetube 8-1-201411:13

77 nivea 8-1-201411:08

78 Smell 8-1-201410:36

79 Scent 8-1-20149:48

# shortcoming2 Datum

1 not 13-1-201414:03

2 ? 13-1-201412:53

3 notalwayseffic ient 13-1-201410:55

4 cheapsmell 13-1-201410:38

5 notthatenvironmentallyfriendly(chemicals,voluminouspackaging) 11-1-201421:15

6 expensive 11-1-201412:42

7 Toosmallportions 11-1-201412:22

8 Itisalwaysabout"Beauty"orsomethingrelated 11-1-20141:28

9 ? 10-1-201417:25

10 no 10-1-201415:24

11 noopportunitytobuyproductwithoutscent 10-1-201414:43

12 Expensive 10-1-201413:03

13 Packagingnoteffic ient 10-1-201411:29

14 Notofferingfocusedproducsontypeofskin 9-1-201422:54

15 NANa 9-1-201421:12

16 Leavestainsonshirts 9-1-201419:08

17 noeffect 9-1-201417:49

18 required? 9-1-201417:36

19 oversell ing 9-1-201417:20

20 Don'tdeliver 9-1-201417:19

21 notenoughrationalexplationoftheeffects 9-1-201417:14

22 hardtodifferentiate 9-1-201413:21

23 None 9-1-201411:58

24 cost 9-1-201411:53

25 find 9-1-201410:46

26 theprice(sometimes) 9-1-201410:02

27 Smallquantypackagin 9-1-20148:57

28 rapischnagesinpackaging 9-1-20146:44

29 canbetoogreasy 9-1-20145:03

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30 Don'tknow 9-1-20143:42

31 Doubtefficacy 9-1-20142:51

32 Toomuchparfume 8-1-201420:49

33 No 8-1-201420:37

34 noteffectiveenough 8-1-201420:34

35 Prize 8-1-201419:56

36 Notmuchchoice 8-1-201419:05

37 Gilette 8-1-201418:52

38 no 8-1-201418:11

39 allsoundandappearthesame 8-1-201417:48

40 toomanysimilarproducts;differencesnotc lear 8-1-201417:44

41 needtoorderonline,shippingcosts 8-1-201417:43

42 productrangetoolarge:manyverysimilarproducts 8-1-201417:41

43 Limitedsizes(50ml) 8-1-201417:38

44 Fluidissometimesnotniceanddoesn'tgetintoyourskin 8-1-201417:37

45 Idealistic advertising 8-1-201417:29

46 lotion 8-1-201417:27

47 none 8-1-201417:26

48 perfumetoostrong. 8-1-201417:06

49 Productdetails 8-1-201416:55

50 Toolargequantities 8-1-201416:48

51 TooSmallpackaging 8-1-201416:43

52 DFD 8-1-201415:53

53 n/a 8-1-201412:43

54 price 8-1-201412:18

55 Badcommunication 8-1-201411:57

56 / 8-1-201411:45

57 Price 8-1-201411:13

58 Gillette 8-1-201411:08

59 Price 8-1-201410:36

60 Price 8-1-20149:48

# shortcoming3 Datum

1 really 13-1-201414:03

2 ? 13-1-201412:53

3 costly 13-1-201410:55

4 ? 13-1-201410:38

5 oldproduct(i.e.shavingcream,couldbereplacedbynaturalshavingoil) 11-1-201421:15

6 sometimestooscented 11-1-201412:42

7 Don'tknow 11-1-201412:22

8 SometimesIthinktheyfailtolookmasculineenough 11-1-20141:28

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9 ? 10-1-201417:25

10 no 10-1-201415:24

11 lackofaccessibil i tytosomeAmericanbrandsinEurope 10-1-201414:43

12 Notveryimpressed 10-1-201413:03

13 NA 9-1-201421:12

14 Limitedchoice 9-1-201419:08

15 animaltesting 9-1-201417:49

16 required? 9-1-201417:36

17 lowquantity 9-1-201417:20

18 Notnecessary 9-1-201417:19

19 - 9-1-201413:21

20 None 9-1-201411:58

21 packaging 9-1-201411:53

22 any 9-1-201410:46

23 Noenoughmaterialforguidance 9-1-20146:44

24 canbeoverpriced 9-1-20145:03

25 Don'tknow 9-1-20143:42

26 Salesmethods 9-1-20142:51

27 Tooexpensive 8-1-201420:49

28 No 8-1-201420:37

29 toosmallquantities 8-1-201420:34

30 Armani 8-1-201418:52

31 no 8-1-201418:11

32 unsurewhatisrightformyskin 8-1-201417:48

33 packagingchangestoooften(atleastonceayear) 8-1-201417:44

34 notallbrandseasilyavailableeverywhere 8-1-201417:41

35 Funnysmell 8-1-201417:37

36 Animalproducttesting 8-1-201417:29

37 parfume 8-1-201417:27

38 none 8-1-201417:26

39 unintendedside-effects. 8-1-201417:06

40 DFD 8-1-201415:53

41 n/a 8-1-201412:43

42 expensivepackaging,addingtoproductioncost 8-1-201412:18

43 / 8-1-201411:57

44 / 8-1-201411:45

45 dove 8-1-201411:08

46 Bottle 8-1-201410:36

47 Availabil i ty 8-1-20149:48

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48,65% 36

83,78% 62

37,84% 28

39,19% 29

37,84% 28

6,76% 5

8,11% 6

28,38% 21

9,46% 7

Q14Pleaseindicate3preferencesforwhereyouwouldliketobuyyour

groomingproducts?Beantwoord:74 Overgeslagen:21

Totaleaantalrespondenten:74

Online

Supermarket

Men’sspecialized

store

Genericcosmetic

store

Pharmacy

Fitness

SPA’s

Perfumery

Others

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Online

Supermarket

Men’sspecializedstore

Generic cosmetic store

Pharmacy

Fitness

SPA’s

Perfumery

Others

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Q15Couldyougivepossibleimprovementsoralternativesforthe

placeswhereyouwouldliketobuyyourgroomingproducts?Beantwoord:74 Overgeslagen:21

# Reacties Datum

1 Don'tknowforotherplaces 13-1-201412:56

2 clothes/shoestores,c inema,restaurantsetc 13-1-201410:56

3 givegoodserviceandexplanaition,meetasalespersonthatknowstheproductandbelievesinit 13-1-201410:39

4 Atthesideofspecialisedevents. 11-1-201421:17

5 airports 11-1-201412:43

6 Don'tknow 11-1-201412:23

7 biggerassortment 11-1-201410:51

8 Neutralcosmetic stores 11-1-20141:29

9 ? 10-1-201417:26

10 No 10-1-201415:25

11 betterselectioninsupermarkets 10-1-201414:44

12 Groceries 10-1-201411:50

13 onceusedandsatisfied:internetwithhomedelivery 10-1-20148:51

14 Costumeradvisingneedstobeimproved 9-1-201422:57

15 InmySportsShopAmazon 9-1-201421:13

16 Shouldbemadeavailableoninfl ightsales 9-1-201419:09

17 No 9-1-201417:49

18 required? 9-1-201417:36

19 Clothingstore 9-1-201417:25

20 no 9-1-201417:21

21 Cashdeskinsupermarket 9-1-201417:21

22 SportshopsClothing 9-1-201417:20

23 No,Ithinkdistributionworkswell 9-1-201417:14

24 no 9-1-201415:26

25 - 9-1-201413:22

26 none 9-1-201412:20

27 None 9-1-201411:59

28 No. 9-1-201411:54

29 no 9-1-201410:46

30 moreinformationontheproducts;peopleadvisingabouttheproducts 9-1-201410:03

31 Il ikemyspecializedstore. 9-1-20149:05

32 no 9-1-20148:57

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33 None 9-1-20146:45

34 No 9-1-20145:04

35 Maybebetterinfoastowhatallthisstuffdoes 9-1-20143:43

36 Notbeingpressurisedbysalespersons 9-1-20142:52

37 dminGernanyisgreat,onlyhatethequeueingonSaturday.Menhavetimetoshopgroomingproductsonlyattheweekend.Onlinecouldbeagoodalternative.

8-1-201422:29

38 Yes 8-1-201421:47

39 No 8-1-201420:37

40 no 8-1-201420:35

41 No 8-1-201420:20

42 No 8-1-201419:56

43 none 8-1-201419:52

44 Bestplaceformeisthesupermarket 8-1-201419:05

45 No 8-1-201418:53

46 Morechoiceinsupermarkets 8-1-201418:53

47 no 8-1-201418:11

48 none 8-1-201417:58

49 n/a 8-1-201417:48

50 clearmarkingofmen'ssection 8-1-201417:45

51 Websiteofthebrandnamingstoreswheretobuytheproducts 8-1-201417:44

52 none. 8-1-201417:43

53 Theonestickedabove+men'sspecialisedstoresandairportscaterwellformyneeds.Alltoooften,however,thestoresaredominatedbyfemaleproducts,reducingthemaleselectionsignificantly.

8-1-201417:43

54 Makeac learlyidentifiablemen'scorner.Someshopshavethem,mostdon't 8-1-201417:38

55 Dealswithrazors! 8-1-201417:38

56 - 8-1-201417:29

57 Kiosk. 8-1-201417:28

58 no 8-1-201417:27

59 no. 8-1-201417:08

60 Information,productdescription 8-1-201416:55

61 Availabil i tyofthebasicgroomingproductsinpetrolstationswouldbeinteresting. 8-1-201416:49

62 No 8-1-201416:43

63 FDDFFFDFD 8-1-201415:54

64 packagedealswouldbegreat 8-1-201413:23

65 it'sokthewayitisnow 8-1-201412:44

66 mentioningofanimaltestingmentioningofuseofpropylethyeneandparabene 8-1-201412:20

67 no 8-1-201412:05

68 no 8-1-201412:05

69 Hairdresser 8-1-201411:58

70 no 8-1-201411:52

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71 / 8-1-201411:45

72 Supermarket 8-1-201411:14

73 Real.de? 8-1-201411:10

74 No 8-1-20149:48

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20,27% 15

59,46% 44

20,27% 15

0% 0

0% 0

Q16Areyousatisfiedwithyourcurrentproduct?

Beantwoord:74 Overgeslagen:21

Totaal 74

Verysatisfied

Satisfied

Neutral

Unsatisfied

Veryunsatisfied

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Verysatisfied

Satisfied

Neutral

Unsatisfied

Veryunsatisfied

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51,35% 38

25,68% 19

20,27% 15

2,70% 2

0% 0

Q17Howmuchdoyouspendonskincareonmonthlybase?

Beantwoord:74 Overgeslagen:21

Totaal 74

Lessthan10€

Between10€and20€

Between20€and40€

Between40€and60€

Morethan60€

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Lessthan10€

Between10€and20€

Between20€and40€

Between40€and60€

Morethan60€

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35,14% 26

24,32% 18

27,03% 20

12,16% 9

1,35% 1

Q18Iftheavailableskincareproductsmatchexactlywithyourneeds,howmuch

areyouwillingtospendonamonthlybase?

Beantwoord:74 Overgeslagen:21

Totaal 74

Lessthan10€

Between10€and20€

Between20€and40€

Between40€and60€

Morethan60€

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Lessthan10€

Between10€and20€

Between20€and40€

Between40€and60€

Morethan60€

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100% 69

89,86% 62

79,71% 55

Q19Whatwouldbethecharacteristicsofaperfectmen’sskincareproduct?

(Maximum3characteristics)Beantwoord:69 Overgeslagen:26

# characteristic1 Datum

1 easytouse 13-1-201412:57

2 antifatigue/irritation 13-1-201411:00

3 veryeffective 13-1-201410:40

4 showingeffectsforwhichitisintended 11-1-201421:20

5 removeoilonface 11-1-201412:45

6 Quality/price 11-1-201412:25

7 concreteresults 11-1-201410:52

8 masculine 11-1-20141:31

9 ? 10-1-201417:26

10 notinterested 10-1-201415:25

11 workswell 10-1-201414:44

12 pleasantfeelingafterwards 10-1-20148:54

13 Fastresults 9-1-201422:59

14 Hydrating 9-1-201421:15

15 Cleanfeel 9-1-201419:12

16 nottooexpensive 9-1-201417:50

17 required? 9-1-201417:37

18 antiwrinkle 9-1-201417:23

19 texture 9-1-201417:23

20 Delivertothepromise 9-1-201417:21

21 effective 9-1-201417:15

22 price-qualityratio 9-1-201415:28

23 whateffectithas 9-1-201413:23

24 scentless 9-1-201413:15

25 none 9-1-201412:22

26 Noopinion 9-1-201412:01

27 cheap 9-1-201411:55

28 noskinirritation 9-1-201410:47

Antwoordkeuzen Reacties

characteristic 1

characteristic 2

characteristic 3

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29 tothejob 9-1-201410:05

30 NeededMAXonetimeperday,preferablyless 9-1-20149:00

31 fragrance 9-1-20146:46

32 affordable 9-1-20145:05

33 portablefortravel 9-1-20143:46

34 Effective 9-1-20142:53

35 noknick-knack/no-fri l lsproduct;easytouse 8-1-201422:43

36 Getsinstantlyabsorbedbytheskin-driesquickly 8-1-201421:50

37 Smell 8-1-201420:39

38 dontknow 8-1-201420:37

39 Effectivity 8-1-201420:21

40 Smell 8-1-201419:58

41 none 8-1-201419:53

42 Cheap 8-1-201418:55

43 Goodsmell 8-1-201418:55

44 easytouse 8-1-201418:13

45 simpleandeasytouse 8-1-201418:03

46 result 8-1-201417:59

47 easytoapply 8-1-201417:47

48 verygoodquality 8-1-201417:45

49 Goodquality 8-1-201417:45

50 Protecttheskinfromsunandwind 8-1-201417:40

51 Fluidthatisnotstickyandeasilygetsintoskin 8-1-201417:39

52 Effective 8-1-201417:34

53 quality 8-1-201417:31

54 natural. 8-1-201417:09

55 Smell 8-1-201416:58

56 simpletouse 8-1-201416:50

57 Easy 8-1-201416:45

58 DFD 8-1-201415:54

59 noidea 8-1-201413:24

60 easytouse 8-1-201412:45

61 driesfast 8-1-201412:24

62 contrairritation 8-1-201412:21

63 necessary 8-1-201412:07

64 Easytouse 8-1-201411:59

65 feelsrefreshing 8-1-201411:53

66 / 8-1-201411:46

67 Soft 8-1-201411:20

68 . 8-1-201411:10

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69 Differentscents 8-1-20149:50

# characteristic2 Datum

1 cheap 13-1-201412:57

2 fermfeeling 13-1-201411:00

3 goodsmell 13-1-201410:40

4 heatlhy 11-1-201421:20

5 doesnothavesideeffectssuchasitchiness,redcolor 11-1-201412:45

6 Nicepackaging 11-1-201412:25

7 easytoapply 11-1-201410:52

8 makesmehealthier 11-1-20141:31

9 ? 10-1-201417:26

10 notinterested 10-1-201415:25

11 noscentorminimalscent 10-1-201414:44

12 goodasorbationbytheskin(someproductsjustlayafi l teronyourskin) 10-1-20148:54

13 Focusedonacertainproblemoftheskin 9-1-201422:59

14 Tanning 9-1-201421:15

15 Noburningeffect 9-1-201419:12

16 greateffect 9-1-201417:50

17 required? 9-1-201417:37

18 goodscent 9-1-201417:23

19 smell 9-1-201417:23

20 Goodfeel 9-1-201417:21

21 effective 9-1-201417:15

22 readytouseandtogo 9-1-201415:28

23 smell 9-1-201413:23

24 matchingmyskin 9-1-201413:15

25 nottoomanyalternatives 9-1-201411:55

26 nooilyshine 9-1-201410:47

27 nicesmell 9-1-201410:05

28 Goodquality 9-1-20149:00

29 feel 9-1-20146:46

30 notgreasy 9-1-20145:05

31 nottimeconsumingtouse(alongwithfacewashortoothbrushing) 9-1-20143:46

32 Nicesmell 9-1-20142:53

33 goodscent 8-1-201422:43

34 Nosmell 8-1-201421:50

35 Texture 8-1-201420:39

36 dontknow 8-1-201420:37

37 Againstdryskin 8-1-201419:58

38 nottofat 8-1-201418:55

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39 Effective 8-1-201418:55

40 simplification;severalproductsinone 8-1-201418:13

41 scentless 8-1-201418:03

42 smell 8-1-201417:59

43 clearusage 8-1-201417:47

44 goodprice/valueratio 8-1-201417:45

45 Goodquality 8-1-201417:40

46 Nicesmell 8-1-201417:39

47 Affordable 8-1-201417:34

48 price 8-1-201417:31

49 classy... 8-1-201417:09

50 quickwithresults 8-1-201416:50

51 Lesodorant 8-1-201416:45

52 FDF 8-1-201415:54

53 dryquickly 8-1-201412:45

54 scent 8-1-201412:24

55 aromation 8-1-201412:21

56 winter/sports/... 8-1-201412:07

57 Novisibletraces 8-1-201411:59

58 feelscold 8-1-201411:53

59 / 8-1-201411:46

60 Coldfeeling 8-1-201411:20

61 . 8-1-201411:10

62 Goodprice 8-1-20149:50

# characteristic3 Datum

1 needtopwork 13-1-201412:57

2 freshfrequance 13-1-201411:00

3 environmentallyfriendly 11-1-201421:20

4 notscented 11-1-201412:45

5 Moderatesizefortravell ing 11-1-201412:25

6 mywifel ikesit 11-1-20141:31

7 ? 10-1-201417:26

8 notinterested 10-1-201415:25

9 inexpensive 10-1-201414:44

10 easyuse 10-1-20148:54

11 Balancedprice 9-1-201422:59

12 Auto-shaving 9-1-201421:15

13 Lightandsubtlesmell 9-1-201419:12

14 lookscool 9-1-201417:50

15 required? 9-1-201417:37

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16 nottoogreasy 9-1-201417:23

17 effect 9-1-201417:23

18 Goodsmell 9-1-201417:21

19 effective 9-1-201417:15

20 brand 9-1-201413:23

21 helpingmehavingavitalizedskin 9-1-201413:15

22 quickuse 9-1-201411:55

23 goodsmell 9-1-201410:47

24 fastdry/notsticky 9-1-201410:05

25 Discrete(nottooshiny,nottoostrongperfume) 9-1-20149:00

26 effect 9-1-20146:46

27 tailoredtomensskin 9-1-20145:05

28 comforting 9-1-20143:46

29 Notcreamy 9-1-20142:53

30 effective 8-1-201422:43

31 Doesntstayonbodyhair 8-1-201421:50

32 Effectiveness 8-1-201420:39

33 dontknow 8-1-201420:37

34 Againtageing 8-1-201419:58

35 easytouse 8-1-201418:55

36 effective 8-1-201418:13

37 touchandfeel 8-1-201417:59

38 affordable 8-1-201417:47

39 goodscent 8-1-201417:45

40 Goodvalue 8-1-201417:40

41 Nottooexpensive 8-1-201417:39

42 Availablewidelyinanumberofstoresnotjustspecialistones 8-1-201417:34

43 wellsmelled 8-1-201417:31

44 unique. 8-1-201417:09

45 nonirritating(odourorskin) 8-1-201416:50

46 Biggerpackaging 8-1-201416:45

47 FDFD 8-1-201415:54

48 convenientpackage 8-1-201412:45

49 aidingtomaintainhealthybalanceofvitaminsinskin 8-1-201412:24

50 durable 8-1-201412:21

51 Cheaperthanwomenstuff 8-1-201411:59

52 staysallday 8-1-201411:53

53 / 8-1-201411:46

54 Goodsmell 8-1-201411:20

55 . 8-1-201411:10

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Q20Wouldyoubeinterestedtohavetheabilityofcustomizingthescentofyourproduct?Pleaseexplainwhy(not)?

Beantwoord:69 Overgeslagen:26

# Reacties Datum

1 No 13-1-201412:57

2 Yes.IknowwhatsuitsmeandIwouldl iketostandoutthrough(my)personality 13-1-201411:00

3 yes 13-1-201410:40

4 Iprefernon-parfumisedproducts.ForthescentIprefertouseaeaudeparfum, 11-1-201421:20

5 NO-vanity 11-1-201412:45

6 Nowouldtaketime. 11-1-201412:25

7 no,notinterested 11-1-201410:52

8 No.Iamnotgoodwithmixingandmatching. 11-1-20141:31

9 no,perfumeinstead.Prefernoscentofmoisturizer 10-1-201417:26

10 No 10-1-201415:25

11 noscentpreferred 10-1-201414:44

12 yes.personalizationinsteadofoneforallproduct 10-1-20148:54

13 No,Iprefferskincareproductswithoutanyscent! 9-1-201422:59

14 YesbecauseIl ikec itrusflavored 9-1-201421:15

15 No.Thatwouldbeawasteoftime.Thereareveryskil ledpeopleouttherewhocouldofferagoodrangeissmellswithouteveryoneofusbecominganose...

9-1-201419:12

16 no 9-1-201417:50

17 no 9-1-201417:37

18 yes 9-1-201417:23

19 yes.IwouldthenobtainthesmellIl ike(andmywifel ikes) 9-1-201417:23

20 Yess,goodsmellisimportant 9-1-201417:21

21 Yes 9-1-201417:15

22 no 9-1-201415:28

23 notfussed 9-1-201413:23

24 IamhappywiththeproductsIhave 9-1-201413:15

25 no,noreallyspecialneeds 9-1-201412:22

26 Yes,becauseitoffersmorechoice,butitisn'tessentialandcanl ivewithoutit. 9-1-201412:01

27 No.Seeabove:Idon'twanttoomanyalternatives.Forshavingthere'sgell,mousseandsoap.ShouldIthinkofusinggroomingproductIwantmax2maybe3options.

9-1-201411:55

28 no 9-1-201410:47

29 YES!- 9-1-201410:05

30 No.Toomuchwork.Tooconfusing.Toomuchresponsabil ity. 9-1-20149:00

31 yes,becausethatwil lgivemorepleasureandsatisfactioninuse 9-1-20146:46

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32 Yes-optionsareimportantasaproductmayhaveanicefeeling,butnothaveanappealingscent 9-1-20145:05

33 neutralbutverywil l ingtotry-andmaybeafteritrythefeaturei 'l l behooked,neverknow 9-1-20143:46

34 Yes 9-1-20142:53

35 Greatidea-wouldbegreatiftheproductmatcheswellwiththeperfume.InmycaseVertiverofGuerlain-Paris.Wish:Nocombatofdifferentfragances.

8-1-201422:43

36 No,isimplyl ikeittohavenosmell 8-1-201421:50

37 Yes.Itwouldallowmetomodifytheproductaccordingtomytaste. 8-1-201420:39

38 Nointerest 8-1-201420:37

39 No,Itrusttheprofessionals. 8-1-201420:21

40 No 8-1-201419:58

41 no 8-1-201419:53

42 I'mnotinteresstedinthoseproducts 8-1-201418:55

43 Yes. 8-1-201418:55

44 yes,especiallytohavenoscentonitatall 8-1-201418:13

45 no.iwantasimpleproduct.andIpreferittobescentless.forscentIuseaperfume,whichIdon'tconsiderasaskincareproduct.

8-1-201418:03

46 yes,sensitivetosmell 8-1-201417:59

47 no,Ipreferaneutralscent.ForscentIuseaftershave. 8-1-201417:47

48 Possibly,ifmadeeasyforthecustomer. 8-1-201417:45

49 yesl iketohavethingsbespoke 8-1-201417:45

50 Ifitcombinedaftershavewithmoisturiser...yes,couldsavetimeandmoney 8-1-201417:40

51 Notreally.Itsimplyshouldn'tsmell 8-1-201417:39

52 No,notsomethingthatwouldinterestme 8-1-201417:34

53 Notinterested. 8-1-201417:31

54 Yes. 8-1-201417:09

55 No-toocomplex,wouldraiseprice,couldl imitavailablescentstotheonescustomerscouldidentify

8-1-201416:58

56 no.icanchoosetheodourmanually. 8-1-201416:50

57 Yes 8-1-201416:45

58 FFD 8-1-201415:54

59 noopinion 8-1-201413:24

60 no-noaddedvalue 8-1-201412:45

61 yes,differentscentsfordifferentseasons 8-1-201412:24

62 nointerest. 8-1-201412:21

63 todifficult 8-1-201412:07

64 Whynot? 8-1-201411:59

65 no 8-1-201411:53

66 no 8-1-201411:46

67 Yesbecauseyouvanpersonalizetheproduct 8-1-201411:20

68 . 8-1-201411:10

69 Yes,fordifferentc ircumstances 8-1-20149:50

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63,24% 43

36,76% 25

Q21Wouldyoubuyyourgroomingproductsofonesinglebrand?

Beantwoord:68 Overgeslagen:27

Totaal 68

Yes

No

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Yes

No

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27,94% 19

32,35% 22

30,88% 21

4,41% 3

4,41% 3

Q22Wouldyoupreferbuyingaspecialdesignedproductformenonly?

Beantwoord:68 Overgeslagen:27

Totaal 68

Always

Sometimes

Neutral

Onceawhile

Never

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Always

Sometimes

Neutral

Onceawhile

Never

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1,47% 1

8,82% 6

10,29% 7

27,94% 19

51,47% 35

Q23Inwhatextentdoyouuseexistingfemaleskinproducts?Beantwoord:68 Overgeslagen:27

Totaal 68

Always

Sometimes

Neutral

Onceawhile

Never

0% 20% 40% 60% 80% 100%

Antwoordkeuzen Reacties

Always

Sometimes

Neutral

Onceawhile

Never