OUR PLAN TO MAKE LAZAROS GROWTH SELF SUSTAINED HAS FOUR PHASES

Validation & Adjustment

Early scale-up

• Recruitment of validation sources (public – institutions)

• Feedback gathering• App adjustment• Legal & Regulatory

• Massive promotion• Direct to users

(adwords, social media)

• Advocacy institutions

• Donations campaign development

• App adjustments for donations

• Donations strategy implementation

Donation model

Concept development

• Concept definition• Early validation• App development• NGO formalization• Funding search

1 Yr

1 Yr

2 Yr

1 Yr

Today

100-250 K users

350-500 K users

1-5 K users

EVEN WITHOUT INSTITUTIONAL DONATIONS, WE BELIEVE OUR PROJECTED

BASE OF USERS CAN SUSTAIN THE PLATFORM

Number of users per year

% of users making a donation

Expected annual donation per user

Expected annual donations income

X X =

Annual platform costs

300-500 K 5 – 7% 5–10 USD 75–350 k USD

60–150 k USD