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| EHS
2016 MEDIA KITConnecting you with EHS executives through innovative advertising and lead generation
| EHS 2016 Media Kit
Authoritative Content. Targeted Audience.EHS is one of BLR Media’s strongest markets and with 35 years in the business, our expertise and customer loyalty run deep. For EHS decision makers, we provide forward-looking solutions through Web subscriptions, webinars, traditional guidance books, and other critical resources. And for our media partners, we provide an unparalleled opportunity to tap into this burgeoning market through advertising solutions crafted around your specifi c brand messaging and marketing goals. Talk to our team today about customizing a campaign to gain the competitive edge.
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
BLR Media’s EHS Vertical Covers:
1Media Site
3eNewsletters
1 Magazine
| EHS 2016 Media Kit
EHS is a competitive arena. If you want to stand out, you need to advertise smart.
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
Title: Safety DirectorCo. size: 5,000+ Industry: Construction
Title: Safety ManagerCo. size: 1,000 – 5,000Industry: Manufacturing
Reputable name in the industry
Award-winning premium content
Engaged audience
PrintDigital
Events
Reach Active Engaged Subscribers:
| EHS 2016 Media Kit
Brand TrustOur readers trust our timely, relevant, and accurate content to help them stay on the right side of the law, keep up to date with technology, and reach their full career potential.
Vendors benefi t from the trusted reputation of our brands. BLR Media publications place vendor brand messaging alongside original, quality content for organic promotion and maximum exposure to the target audience.
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
News + Education + ResearchHaving a presence on BLR Media’s network means your brand’s content will be perceived as expert quality in its fi eld. Our off erings provide the opportunity to reach professionals through multiple content platforms.
What Separates BLR Media While our competitors struggle with lack of focus, we distinguish our publications with superior content in niche verticals.
NEWSOur editors and experts address the most important news and trends to
engage our audience.
EDUCATIONLive events, webcasts, and roundtables help professionals address their latest challenges and advance their careers.
RESEARCHOur best practice reports and sponsored surveys
provide industry and topic-specifi c research across numerous verticals and specialties.
| EHS 2016 Media Kit
EHS Market Overview
Market to today’s environmental, health, and safety managementprofessionals with a trusted brand in compliance. Our readers are decision makers and buyers actively looking for the latest news, information, and solutions to their EHS needs.
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
EHS Market Geographic Breakdown
75 %
16%
United States
+137kOpt-in e-newsletter
subscribers
42kMonthly siteimpressions
40%Open up to two
e-newsletters per week
3xAverage site visitor returns three times
per month
EHS Market Breakdown
Natural Resources
43%: Oil And Gas Extraction31%: Agriculture/Forestry/Fishing26%: Mining
Transportation, Utilities
1000 - 4999 Natural Resources
Manufacturingand Construction
Servicesand Trade
Governmentand Public Administration
Other
Manufacturing and Construction
0%: Clothing And Textiles1%: Wood Products1%: Paper1%: Printing0%: Shoes And Leather37%: Construction25%: Other Manufacturing16%: Food/Beverage/Tobacco3%: Petroleum Refi ning And Related Industries9%: Chemicals And Pharmaceuticals1%: Computers And Electronics4%: Automotive And Transportation Equipment
Transportation, Utilities
26%: Electric/Gas/Sanitary Services28%: Other6%: Air Transport20%: Railroads12%: Trucking And Freight3%: Ground Passenger Transit6%: Communications
Services and Trade10%: Wholesale Trade5%: Retail Trade0%: Media And Information0%: Software And Internet8%: Finance/Insurance/Real Estate16%: Consulting2%: Legal Services15%: Education22%: Health Care1%: Warehouses1%: Arts/Entertainment/Recreation3%: Hotels/Restaurants/Hospitality1%: Transportation10%: Other Services5%: Social Services
Government and Public Administration
72%: General Government26%: Public Order / Safety2%: Social Services
| EHS 2016 Media Kit
EHS Daily Advisor
EHS Daily AdvisorWith over 137,000 readers opted in, this daily newsletter is designed specifi cally for EHS professionals and is packed with the latest news, industry information, and expert advice on safety and environmental regulations.
EHS Daily Advisor features slideshows, videos, research, infographics and more.
Job Level
34%Mid-Level and Entry
32%Manager Level
14%Director Level
9%Senior Management
6%VP Level
5%C-Level
Company Size
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
Our EHS Decision Makers
Safety ManagerSafety DirectorIndustrial HygienistSafety EngineerVP of SafetyIndustrial Production ManagerCompliance Offi cerEnvironmental Manager
Environmental PlannerOccupational Health & SafetySpecialistIndustrial Safety & Health EngineerPollution Control EngineerPlant EngineerEnvironmental EngineerDirector of EHS
100-249
250-499
500-999
1000 - 4999 1-49
50-99
5000+
EHS Daily Advisor Website Opportunities
Website Traffi c
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
42kMonthly Page
Views
20kMonthly Unique
Visitors
LEADERBOARD AD728x9050 KB
SKYSCRAPER AD160x600
50 KB
WELCOME AD550x480200 KB
TEXT SPONSORSHIPSThumbnail image
Character Limit: 80
HALF PAGE AD300x600
50 KB
BUTTON AD220x9025 KB
Website Placements
| EHS 2016 Media Kit
EHS Daily Advisor E-Newsletter Opportunities
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
E-Newsletter Readership
137kSubscriber Base
6Issues Mailed
Per Week
E-Newsletter Placements
LEADERBOARD AD728x9050 KB
SKYSCRAPER AD160x600
50 KB
SPONSORSHIPText/Image
Size NA
MEDIUM RECTANGLE300x250 pixels
50 KB
| EHS 2016 Media Kit
Enviro and Safety specifi c Publications
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
E-Newsletter Readership
34kSubscriber Base
1Issues Mailed
Per Week
Enviro in 5
LEADERBOARD AD728x9050 KB
MEDIUM RECTANGLE
300x250 pixels50 KB
E-Newsletter Readership
120kSubscriber Base
1Issues Mailed
Per Week
Safety in 5
LEADERBOARD AD728x9050 KB
MEDIUM RECTANGLE
300x250 pixels50 KB
| EHS 2016 Media Kit
Marketing Opportunities
Position your brand in front of one of the largest networks of EHS decision makers. Our engaged employers know that they can count on our curated content to help them make important purchasing decisions.
Build your campaign using the eff orts below to get access to buyers and start generating immediate, measurable results.
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
Branding Research
Digital Display Ads & Web Resource
CenterSurvey Sponsorships
EventsLead
GenerationE-Newsletter Sponsorships
Custom Research
List Targeting
Sponsored Webcasts
Best PracticesCustom Newsletter Edition & Exhibitor
ShowcaseSponsored Content
Third-Party Party Email
Deploys
BLR Safety Summit
Custom CPL Campaigns
Safety Decisions Magazine
Infographics
| EHS 2016 Media Kit
| EHS 2016 Media Kit
Custom E-Newsletter Special Edition
Create a custom special edition newsletter—and exclusively promote your brand to our subscribers. A custom newsletter gives you the opportunity to drive traffi c to your website, promote upcoming events, and market your custom assets to our audience.
Set your brand apart with:
• 3 banner ad positions• 3–5 promotion slots with whitepaper content• A onetime send to the following list:
• EHS Daily Advisor (137,000 subscribers)
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
EHS Daily Advisor Exhibitor Showcase
The EHS Daily Advisor Newsletter by BLR delivers high quality, relevant compliance content focused on the concerns of top-tier Safety Professionals. These decision makers have trusted our resources for over 30 years, providing you with an unparalleled opportunity to put your products in front of your target audience.
Perfect For:• Driving Show traffi c to your booth• Tradeshow Promotions• New Product Launches• Driving Web Traffi c
Audience Reach:• 137,000 Opt-in Subscribers• Safety Director, Safety Manager, Safety Supervisor, Industrial Hygienist, Safety End Users
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
| EHS 2016 Media Kit
40-50 word product description, logo, image, and dedicated URL link to your product
Placement in the EHS Daily Advisor email newsletter for a minimum of 24 daily insertions (1 month)
PLUS: An exclusive dedicated email send 1 week before the tradeshow featuring your showcase ad.
Program available for ASSE Safety 2016 and NSC Congress and Expo 2016.
Includes
EHS Daily Advisor Resource Center
The new Resource Center on the EHS Daily Advisor off ers an all-in-one solution for marketers—content marketing, branding, and premium positioning.
Resource Centers allow you to deliver valuable information and engage buyers looking for environmental, health and safety products every time they visit the EHS Daily Advisor website and E-Newsletter.
Resource Center includes:• Your own topic specifi c web page• List up to 4 Assets (i.e.: white paper, infographic)• Leaderboard, Skyscraper and Medium Rectangle ads• Slider ad on Homepage• 6-month posting• Drive traffi c and associate your brand with a specifi c Best Practice Safety Topic
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
| EHS 2016 Media Kit
Slips, Trips and FallsConfi ned SpaceGas DetectionPPEDriving AwarenessHeat StressBehavioral SafetyCombustible DustChemical SafetyEmergency ResponseForkliftsProtective Apparel
GHSErgonomicsFire SafetyTrainingEmployee MonitoringLock Out/Tag OutEnforcementHand ProtectionRisk ManagementProtective FabricsIndustrial HygieneHazard Communication
Available Topics
| EHS 2016 Media Kit
Best Practice White Paper Sponsorship
Our Best Practice White Paper Series is the turnkey lead generation tool that promotes your brand and boosts your sales.
Reserve the topic of greatest interest to your target market—and benefi t from 100% of generated sales leads. You’ll receive a high volume of leads during your month-long feature.
Since the program began in 2013, thousands of EHS professionals have downloaded one or more of Best Practices in EHS Management reports. Receive a minimum of 500 leads and as many as 2,000 on yourtopic of choice.
OSHA/ANSI Safety Sign SystemsPersonal Protective EquipmentCombustible DustConfi ned Spaces in the WorkplaceLockout/Tagout for HazardousEnergyEnsuring Accurate Hazardous GasDetectionSafety Monitoring of Lone andRemote WorkersBest Practices in Electrical Safetyand Arc Flash
Targeted E-mail BlastsE-newsletter editorial featuresDaily Advisor Homepage SliderWebsite Contextual UnitsDaily Advisor Research SectionsSocial MediaE-newsletter Special Edition
Available Promotion ChannelsPast Best Practice Topics
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
| EHS 2016 Media Kit
Sponsored Webcasts
Position your webcast content in front of our large network of active, engaged subscribers. Simply provide your speaker, slides, and topic of interest, and our award-winning team will take care of producing and promoting the event.
Don’t have a speaker? No problem. We’ll source a speaker from our network of experts. We accommodate both live and prerecorded presentations.
You’ll receive all leads generated from the webcast. A minimum of 400 registrants is guaranteed.
Sponsorship Includes:• An e-mail invitation to our readership of EHS professionals• Positioning in the Daily Advisor serving the target audience• Reminder e-mails to registrants, as appropriate• Post event e-mail follow-up with registrants to point them toward the on-
demand webcast• Full contact information for all registrants• A highlighted list of webcast attendees• Branding in all promotional materials, as well as during the webcast
GHS
Chemical Compliance
OSHA/ANSI Safety Sign
Systems
Multi-Committee Based
Safety
Heat Illness & Stress
Electrical Safety (NFPA 70E)
Combustible Dust
Past Webcast Topics
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
Registrants represent an audience of senior level professionals comprised of the following titles:
CEO/CFO/CIOGeneral ManagerSafety Senior AssociateSafety ExecutiveSafety ManagerSafety Supervisor
Environmental ExecutiveEnvironmental ManagerEnvironmental SupervisorTraining ExecutiveTraining Manager “A lot of information given in a brief time
frame [and] the handouts were perfect as we could go through and make notes to refer back to within our group.”
—K. Drury
| EHS 2016 Media Kit
Third-Party Emails
Reach prospects by geographic location, company size, industry, job title, or other fi lters. BLR Media can help you target the right audience for your product message.
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
Company SizeTarget prospects in company sizes ranging from 5 and less to 5,000 or more.
Job Title/LevelTarget job level or function to reach key decision makers. Segment by individual titles or at manager, director, senior executive, or C-level.
Geographic LocationBLR Media can deliver your message by country, geographic region, U.S. state, and more.
Target IndustryBLR Media can segment by one or more industry sectors. Our topic-specifi c publications allow you to directly engage your intended audience.
Topic RelevancyOur structure supports topic-specifi c messaging across a range of markets and verticals.
Engagement PreferenceBLR Media can deliver your message through sponsored webcasts and events, opt-in e-newsletters, sponsored research, websites, and more. Gain direct access to prospects through single or multiple channels.
Sponsored Research ReportsMarket research, content development, and branding
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
EHS Daily Advisor Sponsored Research
Mine critical industry data by surveying our EHS Daily Advisor subscribers about key strategic issues.
Utilize BLR Media resources to leverage data and analysis to help build your brand and craft a market dialogue about your solutions.
We off er something other custom publishing companies can’t: the trusted BLR Media brand. Our EHS Daily Advisor audience includes more than 137,000 EHS professionals and C-level decision-makers.
How It Works
• You choose a topic from our research calendar.
• 2016 topics include:Lockout/Tagout (LOTO)Safety TrainingOSHA’s Top 10Personal Protective Equipment (PPE)
• Collaborate with the BLR Media team on survey design and questions.• Results are presented in a 65-page digital and print report to include in-
depth data analysis.• Generate lead volume by adding a webinar to your package, and utilize the
expertise of our EHS experts.• A minimum of 500 leads is guaranteed for the report; a minimum of 400
leads is guaranteed for the webinar.
Research Benefi ts
• Co-branded survey on sponsor selected topic• 4-color ad within print and digital report• Permanent online hosting of co-branded report• 100 print copies delivered to sponsor• Promotional e-blast to EHS Daily Advisor audience• Press release of results including sponsor logo• Report promoted in e-newsletters and through 90-day run-of-site banners
| EHS 2016 Media Kit
Safety Decisions Magazine
Safety Decisions off ers a fresh look at the strategic issues that challenge safety executives in today’s ever-changing business arena.
This quarterly publication provides upper level professionals with the in-depth coverage they need to make decisions about key issues. Regular columns include: day to day issues in safety, professional profi les, safety strategy, and practical tips.
Available in digital and print
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
SafetyDecisionsMagazine.comFall/Winter 2015
BEYOND COMPLIANCE: GIVING SAFETY A COMMON LANGUAGE p30
Fasten Your Seatbelt— Possible HazCom Turbulence Ahead p18
OSHA’s New HazCom Standard: Are
You Feeling the Harmony? p12
Workplace Violence: It Happens Nearly 2 Million Times a Year p36
Appearance- Based Safety p28
Survey— High-Tech
Safety p40
137kDigital Circulation
20kPrint Circulation
Issue Highlights:• Dynamic graphics and
illustrations• Multiple sponsored
content and custom opportunities available
• Interactive video, links, and digital-only features
Past issue features include:• PPE and FR Garments• Temporary Worker Safety• Mobile Safety Compliance• Fall Protection• Safety Labels• Welding Fume Control
| EHS 2016 Media Kit
| EHS 2016 Media Kit
Sponsored Surveys
Harness the power of 137,000 EHS professionals to gain insight into the latest trends in your market—and then benefi t from the leads generated by the survey results. This highly engaging content features built-in press coverage and is regularly picked up by EHS bloggers and industry experts.
Ready to get started? Our editorial team will do the legwork for you. We’ll develop relevant survey questions and brand the survey to your needs. You have the option of adding custom questions relevant to your target market. Once the survey is complete, we’ll generate a custom research report and send you 100% of generated sales leads.
For even more engagement, ask about our custom infographics. We’ll bring our design team on board to create an original visual graphic of the survey results branded with your logo.
Sponsorship Includes:• Logo on e-blast• Logo on online survey• Logo on survey results research report• 30-word company description at end of research report• Press release of survey results, mentioning your sponsorship • 12-month posting in Research Library Archive
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
| EHS 2016 Media Kit
Cost Per LeadWhite Paper Lead Generation
Whether you’re targeting a broad audience of EHS professionals or a niche group of managers within your target industry, our CPL program will identify the prospects you need. Subscribers that download content on our EHS network are qualifi ed decision makers at top-level companies.
Our popular white papers, sponsored research, and e-books receive thousands of downloads a week. Position your assets on our EHS network and receive sales-ready leads in real time.
Looking to set your brand apart? We can custom-design a landing page exclusively for any or all of your assets, including a logo, company colors, and an extended description.
Company SizeJob TitleJob Level/Responsibility
IndustryState or RegionYour Custom Question
Common Segmentation Selections
White PapersE-BooksCase StudiesResearch
InterviewsTemplatesCalculators
Successful Lead Generation Assets
Targeted E-mail BlastsWebsite Banner AdsE-newsletter placementsWebsite Contextual UnitsDaily Advisor Research SectionsSocial Media
Available Promotion Channels
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237
| EHS 2016 Media Kit
Safety Decisions Magazine 2016 Editorial Calendar
MONTH TOPIC DESCRIPTION ADCLOSE ISSUE LAUNCH
JANUARY/FEBRUARY/MARCH
Lockout/Tagout (LOTO)
Amputations, crushes, electrocutions—all can be prevented with specifi c practices and procedures to safeguard employees from the unexpected start-up of machinery or equipment. Ensure your lockout/tagout program and training are on point.
12/1/2015 JANUARY (Winter/Spring Issue)
APRIL/MAY/JUNE
Safety Training From the construction site to the offi ce environment, employee safety training must be a top priority. How are companies fi nding success with their safety training today? Whether it’s a toolbox talk or a classroom session, make your message engaging and eff ective.
3/1/2016 APRIL (Spring/Summer Issue)
JULY/AUGUST/SEPTEMBER
OSHA’s Top 10 It’s that time of year again—and we’ve got everything you need to know about OSHA’s top 10 most cited violations. See what the latest list can teach safety professionals, including best practices and tips for avoiding these most common hazards.
6/1/2016 JULY (Summer/Fall Issue)
OCTOBER/NOVEMBER/DECEMBER
Personal Protective Equipment (PPE)
Threats to employee safety are an everyday occurrence—and PPE is a vital line of defense. We take a look at some of the latest innovations in protective equipment, as well as common sense advice for proper distribution and training for workers.
9/1/2016 OCTOBER (Fall/Winter Issue)
Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237