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  • 1. The Text4baby Program: Evaluation of a Mobile Health Initiative
    Mobile Health 2011 @ Stanford
    W. Douglas Evans, Ph.D.
    wdevans@gwu.edu
    The George Washington University
  • 2. text BABY to 511411
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  • 3. What is text4baby?
    a free mobile information service of Healthy Mothers Healthy Babies Coalition (HMHB)
    in English and Spanish to promote maternal and child health especially among low-income moms
    provides pregnant women and new moms with motivation and information to help them care for their health and their babys
    sign up by texting BABY (or BEBE) to 511411 to receive 3 free SMS text messages each week, timed to their due date/date of birth
    messages connect women to prenatal and infant care services and other resources
  • 4. Dont forget your multivitamin! Babys spine and brain are developing now. Getting 400 micrograms of folic acid daily is key to help prevent birth defects.
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    Be a flu-free mom-to-be! Flu shots are safe during every trimester. Youre at high risk for complications from flu, so protect yourself from getting the flu in the first place.
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    Every state has a program to help you have a healthy baby. Call 1-800-311-BABY to find out about services in your area.
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    Consult with your doctor before taking any medication, including over-the-counter items you find at the drug store.
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    Have you seen your dentist lately? You may notice changes in your gums because of extra blood flow during pregnancy. Floss and brush your teeth to protect your babys health!
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    Dont eat any raw or undercooked meat, poultry, fish or shellfish (sushi or sashimi) while pregnant.
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    Sample Messages
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  • 5. Priority Topics
  • 6. Promotional Materials
  • 7. Watch the clip here: http://www.mtv.com/videos/misc/496217/text4baby.jhtml#id=1634555
  • 8. Theory-based Evaluation
    • Text4baby is a health brand
    • 9. Based on behavior change theory, so is evaluation
    • 10. Health Belief Model: Texts are a cue to action
    • 11. Social influence and diffusion stems from texts
    • 12. Social Cognitive Theory: Self-efficacy, outcome expectations, social modeling behavior change
    • 13. mHealth is a new level of social ecology, interacts with existing ecologies like family, community