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Presented to the Tennessee Recreation and Parks Association State Conference
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Tom O’Rourke, CPRP
Executive Director
Charleston County Park and Recreation Commission
Charleston, South Carolina
Tennessee Recreation and Parks Association State Conference
2012
You are Great! Now SELL IT.
Selling the Your Greatness
You are Great!
Who gets to define whether or not you are great.
Be Clear on WHAT it is that you are selling!
Selling the Public
Who is your Sales Force?
Your internal promotions staff
Your employees
Social Media
The external media
The public
Internal Promotions Staff
•Publicity / PR •Sales and Customer Service •Sponsorships, Partnerships •Graphic Design, Advertising
•Marketing/Branding •Online Services
•Support – printing, distribution, management
Your employees
Happy employees make great ambassadors
Social Media
The external media
Press Release Tips: •Keep it Unbiased (in your words!) •Respect Deadlines & Lead Times •Write In Journalistic Style: Reverse Pyramid Format, AP Style Grammar, Include All Pertinent Details •Learn About Your Media and What They Are Interested In – Target To Them
…it should move forward on its plans to repair the part at the southern end of Folly so that the public will have ocean access again in 2012 And it should get the support of the state natural resource agencies in that effort. PRC has made an emergency application to the State Office of Ocean and Coastal Resource Management…
September 1, 2011
MOODY'S ASSIGNS Aaa RATING TO CHARLESTON COUNTY PARK AND
RECREATION COMMISSION
UPGRADE TO Aaa APPLIES TO $25 MILLION IN OUTSTANDING PARITY DEBT, INCLUDING CURRENT ISSUE
Concurrently Moody’s has upgraded to Aaa from Aa1
SUMMARY RATINGS RATIONALE
The Aaa rating reflects the district’s very strong cash position and conservative budgeting, large and diverse tax base with an institutional presence, and low debt burden with rapid payout. STRENGTHS: •Conservative budgeting has led to ample reserves and cash available for operations. •Large and diverse tax base with a stable institutional presence.
The Public
Form a positive relationship with advocacy groups.
Dog Owners
Home School Community
Sports Leagues
Environmental Groups
Historic Preservation Groups
Make the PUBLIC feel like they are “Owners” of the agency by having input.
Advisory Groups
Recreation Needs Assessments w/ public input
Constant evaluations and opportunity for feedback
Bombarded the PUBLIC with credible information.
Annual Report
Web site that shows examples of your credibility
Planted articles in your newsletters or brochures
Reports to those that make funding decisions
Constant Promotional pieces
Facebook Pages
When the Public Loves you… You and Everyone Else Will
Know it!
http://southernadventuress.com/2011/05/02/park-touring/
Make the Public feel like
they Own the department
Through Effective Branding
“Let Yourself Go”
Questions ?