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The Policy Rationale Behind Open Streets
AnneWallachThomas,ExecutiveDirector
Anne Wallach Thomas, Executive Director [email protected] 530.355.2230
Driving Change
Moving from temporary to infrastructure change
active transportation
social connectedness
environmental impact
public health and wellbeing
Start at the End: Our Vision
Better bikeways and trails, walkable cities and
vibrant public places
Quality infrastructure, facilities, amenities
Increased Agency Action to Quality Infra Projects
Increased Regional Funding to Quality Infra Projects
Empowered Decision Making
Business & Civic Organization Priorities & Engagement
Public Support & Demand
Information about Vision, Possibilities, Benefits
Specific Agency projects
Participants
City leaders
Local Business
Marketing
Media
Our region learns
Regional reputation
Start at the End: Measures of Success
How to get the ball rolling
Define the vision, goals and theory of change (Why)Consider why you want to do this, why your partners would want to be involved, and why participants would want to come.
Engage a contractor to analyze and produce a traffic management plan
Develop plans to guide the action teamConvene an action team. Strategic marketing plan. Fundraising targets.
Implement – In AdvanceTraffic management. Share vision, engage partners, secure funds.Strategic marketing campaign. Create messaging and products. Work with partners in a collective impact approach.
Implement – Event dayTraffic management coordination. Volunteer coordination.
Implement – After event Event and marketing outcomes, with a big Thank You.Write your story – why it was important. Share it.
People experience the vision & demand grows
People experience the vision & demand grows
Where’stheMayor?
City leaders realize there is strong demand
City leaders realize there is strong demand
"Iwantsaferandmoreinvitingplacestowalkandridemybike- because…"
Local business is supported, aware of interest
Local business is supported, aware of interest
Marketingidentifiesroutesandconnectivity
Connectingthepearls
Marketing key messages, routes & connectivity
Marketingidentifiesroutesandconnectivity
Embracedowntownwithatrailthroughthecity
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Marketing key messages, routes & connectivity
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Our region builds collective understanding
Photo:ReddingRecordSearchlight
100,000 people see positive messages
100,000 people see positive messages
Posters, RABA bus ads
Stickers
6,000 Bookmarks to all school children, at the library
All TV Stations, News spots, PBS spotsNewspaper: front page, features, adsRadio Interviews
SurveyforRegionalPlanningGrant:ShastaRegional TransportationAgency
Agency projects are supported and inspired
Towards More Livable Main StreetsSupport Caltrans/Downtown Street Improvements
Parklet1st on a State HWY
Event to show public support for Improvements
Agency projects are supported and inspired
Local organization with the biggest statewide impact
Regional reputation for livability growsRegional reputation for livability grows
People have a great time & want to do it again
People have a great time & want to do it again
