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Agenda1. Introductions
2. Online Fundraising - What is it and Why is it Important
3. Your Organization - How to Create your Identity and Market it
4. Your Network - How to Identify and Maximize It
How to Join GlobalGiving
Introduction
Name: Moses Kigozi
Organization : GlobalGiving
My role: Country Ambassador –Uganda 2015-2016
Expectations : By the end of the workshop, you all become partners with GG and earn funds to support your organizations
Self introductionsIntroduce your self to the rest
Your name
Your organization , its location and briefly what it does
Your role in the organization
Your expectations during this workshop
Any thing else you want to team to know about you?
What is GlobalGiving?An online platform providing nonprofits
with online fundraising resources, tools, and ideas.
GlobalGiving is the first and largest global crowdfunding community for nonprofits. We give social entrepreneurs and nonprofits anywhere in the world a chance to raise the money that they need to improve their communities.
—ALISON CARLMAN
6
2014+240
0Organizations
$32.8MTotal Donations
60KUnique Donors
60Corporate Partners
149Countries
OrganizationsDonors
• Who are those involved in Online fundraising and where are
they from?
9
What tools do they
use?
Online Vs Offline Giving
10
Offline:
•Audience is limited to locality
•Donors: only people physically connected
with
Online:
• Wider audience reachable - not limited
• Increases visibility-website, facebook, etc
• Easier to grow
Goals are still the same:
•Creating relationships
•Building Trust
•Delivering a Message
•Giving people a reason to give
•Maintaining relationships
•Continue to grow your valuable
work!
11
Plan a SMART Campaign
Get Your Story Straight
12
Online:
• Wider audience reachable - not limited
• Increases visibility
• Easier to grow
13
Trust is HUGE!How do I get advocates to work
for me?
•Host them at your project
•Share success stories and
challenges
•Develop a personal
relationship
•Develop trust77% of donors say they give when a close friend or family asks them
to!
14
Start Strong
Count on your friends to start
you out right!
Donors believe they have a
greater impact on projects that
are nearly funded
Plan to go big on Day One
The first and the last days are
the most important days of your
entire campaign!
Powerful fundraising emails
have 4 simple components:
a high-quality photo
a short story about your
project or beneficiary
a link or button to make a
donation
a clear call to action-Donate!
Keep it simple
15
EmailingBe Personal
• Address your emails to each individual donor!
Consider segmenting groups (Friends, schoolmates etc)
• This type receives a better response than generic
content
Conduct Individual Outreach
• For high-potential donors send highly personalized
emails
• Know your audience well “social listening” before
“talking
Remember: it’s not all about you
16
GlobalGiving Sustainability15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards
U.S. tax deductions donations
10% Resources and Access for Your Organization
Access to 400,000+ donors and 60+ Corporations
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Donor Management and Analysis
Full Calendar of Matching Days and Organization Campaigns
Rewards and benefits for being active
17
Corporate Sponsors
How To Join GlobalGiving
18
1) www.globalgiving.org
2) Click Non-Profits tab
3) Click Orange button
Application Process
19
1) Is your organization a registered charity, nonprofit, or NGO
that is implementing programs?
2) Can you provide organizational documents in English?
(Google translations are ok!)
3) Can your organization mobilize enough online supporters to
raise at least US$5,000 from 40 people in 30 days?
Application Documents
20
Questions about document requirements :
21
Requirements: $5000 from 40
donors
Time Frame: 1 month
Date: September2015
Application Deadline:July24th,
2015Apply TODAY to automatically receive updates leading up to the challenge!
22
Thank you for your Attention!
Questions?Moses KigoziGlobalGiving