25
Smash hit content for charities @jfdimark

Workshop: planning smash hit content. Charity content marketing conference, 28 April 2016

Embed Size (px)

Citation preview

Smash hit content for charities

@jfdimark

On the agenda

Meaningful Content

Defining your story

Researching ideas

Filling your calendar

@JFDIMark

Meaningful content

@JFDIMark

Meaningful content is a prerequisite for success

@JFDIMark

What is meaningful content?

@JFDIMark

Uniquely + Valuable = Meaningful content

@JFDIMark

The process for finding meaningful content ideas:

Research and understand what your audience finds valuable +

Add your own unique perspective and experience to it.

@JFDIMark

@JFDIMark

Defining your narrative

@JFDIMark

Your audience

@JFDIMark

Your mission

@JFDIMark

@JFDIMark

Your content marketing narrative

@JFDIMark

@JFDIMark

Finding content home runs

@JFDIMark

SEO Research

@JFDIMark

Keywordtool.ioAnswerthepublic.com

Keyword plannerGoogle Trends

Webmaster toolsSite: search Forums

@JFDIMark

Social Research

@JFDIMark

BuzzSumoScreaming Frog + SharedCount

TweetReach

@JFDIMark

Filling your calendar

@JFDIMark

@JFDIMark

@JFDIMark

SEO/Social Keyword /

Original

Title Format CTA

Questions?

@JFDIMark @EventbriteUK

Visit the CharityComms website to view

slides from past events, see what events

we have coming up and to check out

what else we do:

www.charitycomms.org.uk

Conference28 April 2016

London#CharityContent

Charity content

marketing

Sponsored by