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Walking the campaign tightrope: long-term vision v quick wins

Walking the campaign tightrope: long-term vision v quick wins

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Page 1: Walking the campaign tightrope: long-term vision v quick wins

Walking the campaign tightrope: long-term vision v quick wins

Page 2: Walking the campaign tightrope: long-term vision v quick wins
Page 3: Walking the campaign tightrope: long-term vision v quick wins

Hubble bubble…

Page 4: Walking the campaign tightrope: long-term vision v quick wins

Diddly squat.

Page 5: Walking the campaign tightrope: long-term vision v quick wins

We did LOADS of things…

Page 6: Walking the campaign tightrope: long-term vision v quick wins

All of which were, frankly,…

Page 7: Walking the campaign tightrope: long-term vision v quick wins

How (and very much) ever…

Page 8: Walking the campaign tightrope: long-term vision v quick wins

So….how do you walk the tightrope between long-term strategic campaigning & quick wins??!


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