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Year 1: Accomplishments
Reached the most diverse communities across the United States to create a more reflective democracy, with over 60%
women of color and over 40% lower-income women.
Created the 1st and only online platform for women to learn to run for office and lead political lives at VoteRunLead.org with a community of 1200+ hyper-
active members.
Groundbreaking technology delivered 50 weekly webinars, 62 pieces of curriculum, 44 digital videos of local leaders, & national media attention
Year 1: By the numbers
54,754 interactions via7,269,879 social
impressions by 45,402 unique users
2,425 women trained online and in person
Over 23,000 targeted email subscribers
VoteRunLead.orgThe only resource for women
60+ resources under 4 sections
Organized Resources
Fundraising
Organized Resources
Communications
Organized Resources
Campaigning
Organized Resources
Civic Action
Organized Resources
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Gendered resources
Learn at Your Own Pace
Distributing Resources & Highlighting Others
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Free live trainings every week
Demystifying Politics Through Expert Web Clinics
Mini-series dedicated to demystifying local office
Thousands Reached Every Month
Top #5 countries connecting with VoteRunLead
111,733 pageviews by 29,134 unique visitors
1,276 registered members
9,581 Likes reaching 1,067,399 people with 33,597 who are talking about VRL through 1,947 shared pieces of content (pictures, posts, videos).
Mentions: 2,570 | RT: 2,315
1,461 Followers
49,869 stories created by 43,221 unique users
Large Social Community
Deeply Engaged Community
Deeply Engaged Community
• 1,276 Registered Members• Targeted emails open at 25-75% rate• 73% webinar attendees attend
multiple clinics• Recurring website visitors are
42% of sessions• 44 Digital Videos of Alum & Local Leaders
Member Hyper-Activity
Weekly Expert Web Clinics
Weekly Web Clinics – VRL Live!
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50 webinars to date2,952 RSVPs1,833 attendees
Web Clinics Make the Difference
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• Every Thursday, with leading experts• Core Topics include:
• Campaigning• Fundraising• Communications• Civic Tech
• VRL Live Replay for on-demand view• Special series like Latinas in
Leadership and the Ins and Outs of Local Gov’t tackle real issues
Sisters Doing it for Themselves
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Earned Media
• VRL has enjoyed coverage from over 300 sites & publications including:
• Business Journal• Yahoo!• Google News• Latino Giant• HispanicMarketworks.org• Star Tribune• Marie Claire• Tech President• Detroit Free Press
Earned Media
Diverse Leaders
Unparalleled Diversity
60%
In-Person National Training Conferences
611 Women Trained In-Person
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The Future
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The Future
NationalGO RUN
HappyANNIVERSARY!
With over 10,000 women invited to run since September, we arecreating www.InvitationNation.org as stand-alone tool to reach ourgoals of filling the political pipeline with hundreds of thousands ofwomen – women who will fight for equality at every level ofgovernment across the country.
Anniversary Celebration
Fall web clinics15 Big 4 Release
NationalGO RUN
2016 • AtlantaOur signature national three-day event will be held in Atlanta, Georgia and will train an unprecedented 400 women leaders
in an unprecedented year for women’s leadership.
