Upload
hareesh-amjuri
View
11
Download
0
Tags:
Embed Size (px)
Citation preview
Trust for Retailers and Retail Associates of India (TRRAIN)Trust for Retailers and Retail
Associates of India
TRRAIN
Empowering people in retail
July 2015
TRRAIN
2
VisionEmpowering People in Retail.
MissionWe are committed to upgrading lives of people in retail both at work
and home. We are the catalysts who create sustainable platforms through thought leadership backed by a not for profit objective.
Develop and enhance skills through relevant
education and training for abled
retail employees & people with disability
seeking retail employment
Creating a sense of pride & dignity for the
retail employee
Create Social Security & Healthcare solution
for retail associates
Objectives of TRRAIN
Pankh: Training and placing People with Disabilities (PwD) in various roles in Retail
Training and skill development of retail associates.
TRRAIN Retail Awards for Customer Service Excellence – awarded to retail associates
Retail Employees Day on 12th Dec every year
Our Projects
People with Disabilities Program
Won the Best Retail Institute of the year award at the Indian Educational Awards 2014
Identified and mapped various roles in retail & QSR to disabilities; select, train and employ People with Disabilities (PwDs) in retail industry
45 to 60 days of residential training – English, Computer, Life skills & Retail
1866+ PwDs trained and employed as Cashiers, Sales Associates & in Customer service department till date
The Employers
Success story
7
ESWARAMMA, Cashier - HyperCITY retail since October 2011
“My parents are very happy to see me stand on my own feet and they are no longer worried about my future, as I have proved my point that I am no less capable than any other person”
Not only has her salary grown more than 30% in the last 2 years, she has won several recognitions for her work at HyperCITY Retail, Hyderabad
She supports her family financially and is a role model to her younger sibling.
Success StoryCandidate Name: Khushbu Patel
Kind of Disability: Orthopedic; Disability 75 %
“Khushbu has proved every normal human being wrong with her confidence and dedication towards her work. She is the Front Desk Executive (FDE) for CRS, Navrangpura, Ahmedabad attending all kind of walk in customers , solving their queries by the way of registering their requests and complaints. She is actively selling Postpaid and Prepaid numbers enabling the store to increase their revenue and operating profits. She is also an active partner of “Guard of Honour” every morning with lot of enthusiasm and energy”
Richard William – Idea Store
KHUSHBU PATEL, IDEA, AHMEDABAD
Atul, a 12th grade pass, belongs to a small village in the Jalna District where he had been trying to get a job in a factory but couldn’t succeed because of his disability. He is deaf by nature but not by attitude. He decided to transform his life and came to Mumbai to train with Pankh. He is now recruited with Lifestyle as a cashier and has the resources to support his family and give wings to his dreams.
Atul Sakhare, Cashier - Lifestyle
Success story
Graduation ceremony - Bangalore Reliance Retail felicitates Pankh employees
Graduation ceremony at Pankh TMF center, Mumbai
Graduation ceremony – Nadiad, Gujarat
Pankh Graduation Ceremonies
WHITEPAPER Launched in Jan 2014
Objective:• How the Indian retail industry stands to
benefit by hiring Persons with Disabilities (PwD)
• How PwD employment is socially relevant and makes sound business sense
• Aimed at sensitizing both retail organizations and the government
In association with Accenture
Intends to equip retail employees with the requisite skills to boost employee performance thus resulting in professional growth & productivity
Courses offered @ Rs 49 (Basic) and Rs. 59 (Augmented) per class per participant• Spoken English for Retail- Levels I /II
& III• Personality Development &
Etiquette• Basics of Retail & Retail Selling Skills• Food Hygiene & Safety
Training & Skill Development Program in partnership with AptechTraining programs can be delivered at client locations Session-wise course details can be shared on demand
Retail Education Program
Additionally, customized content can be created and delivered as per client’s requirement
Our journey so far
5049+ professionals trained
83000+ hours of training delivered
More than 40 major and upcoming retailers have
benefited from our programs
Support services like housekeeping and
security staff at malls covered
DTSS Security Staff @ One Indiabulls Centre
Students at a workshop, creating their own mock retail outlet, at the TRRAIN Mobile Education Centre
Mebaaz Hyderabad
Classic polo
TRRAIN Retail Awards & Retail Employees’ Day
A two pronged strategy.
Create the pride of belonging to the retail community by recognizing their efforts
through public appreciation.
RED - Retail Employees’ Day on 12th Dec
Recognizing their professional contribution.
Customer Excellence Stories felicitated at TRRAIN Retail
Awards
Creating Affinity and Loyalty withour Retailers and Retail Associates.
18
TRRAIN Retail Awards: Concept
19
TheONLY RETAIL AWARDin the country which
recognizes and rewards the Retail Associates at an industry level.
Rewards associates in both Modern and
Traditional retail for SERVICE
EXCELLENCE.
Encourages Associates to raise
the SERVICE
BENCHMARKin Retail.
Creates PRIDE OF
BELONGING to the Retail Industry and DIGNITY of being
a Sales Associate.
19
20
2011: Jitendra Kalyani
Big Bazaar
2012: Mohd. GhouseDominos
2013: Gurdit Singh
Hypercity
2011 2012
TRRAIN Retail Awards: Winners
2014: Pankaj KumarTitanEye+
I Just Did It.
•Published the 20 Winning stories in the book “ I Just Did It”.
•A Compilation of Top 50 Stories of 2011, 2012 & 2013 is published every year
•Circulated to 40,000 retailers & associate industries via Images magazine.
21
National Winners 2015 Study Tour to Dubai
24
With Mr. Ramanathan Hariharan
Landmark Retail School
Store visits
The 3 National Winners went to Dubai end May. The trip included store visits, meeting with various senior management, mall visits. This trip was sponsored by Landmark Group Dubai
Winner Speak
25
My family is more proud of me and respect me as an individual. My parents are extremely happy.
Winning the award has increased my self-esteem and
confidence. Life has more meaning. I feel like I have my
own identity
Now, everyone in my company knows me by my name, not only in Titan but also across all Tata companies.
This trip is one of the greatest achievements of my life and I believe that the knowledge and experience I have gained during this trip will help me to grow in my career and take me to the higher level. I am very thankful to TRRAIN for this lifetime opportunity. After this trip, I felt more motivated and confident in my working areas.
Vinod
Pankaj
Farha
27WE ARE NOW CREATING A TOOLKIT OF INSIGHTS TO UNLOCK EXEMPLARY SERVICE
Are motivated tobe the best theycan be by their
experiences
Have diversedemographicbackgrounds
with underlyingsimilarities
Have similarpersonalitytraits and
motivations
TRRAIN – AIMIA whitepaper
World Best Sales Associate
28
• The Award Ceremony held in April 2015 in Rome awarded 3 finalists who were selected by a panel of experts, led by Mr. Nagesh from TRRAIN.
• The jury’s goal was to honor exceptional performances by a sales associate in fulfilling customer expectations, commitment beyond duty, product knowledge, team work and commercial results.
• Eva Bunzel, from The KaDeWe Group, won the trophy
Inspired by the TRRAIN Retail Awards, World's Best Sales Associate awards were launched by The World Department Store Forum to recognize outstanding work in the retail sphere across the globe.
A Simple Idea….
• Retail Employees’ Day – Create the pride of belonging to the retail community by recognizing
their efforts through public appreciation.
Celebrated on December 12 every
year.
An event to create a sense of pride and
belonging to the retail industry.
Encourage consumers & industry to say “Thank
You” to retail employees.
Impact – Buzz to be created through Social
Media, retailer network &
Internal Corporate celebrations.
• Tie up with RAI – Retailers Association
of India
• Working on Employee Assistance Program
• Retail Employees day and TRRAIN Retail awards.
• Enhancing the skill set of the existing Retail Associates.
• Inclusion: Training People with Disabilities (PwD) to enter retail.
High Attrition rate in the
Retail Industry.
Career Growth in the
Retail Industry.
Social Security and
Healthcare benefits of
Retail Associates.
Image of the Retail
Industry
A holistic approach to empower the Retail Industry
36
Summary