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Trust for Retailers and Retail Associates of India (TRRAIN) Trust for Retailers and Retail Associates of India TRRAIN Empowering people in retail July 2015

TRRAIN - Trust for Retailers & Retail Associates of India

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Trust for Retailers and Retail Associates of India (TRRAIN)Trust for Retailers and Retail

Associates of India

TRRAIN

Empowering people in retail

July 2015

TRRAIN

2

VisionEmpowering People in Retail.

MissionWe are committed to upgrading lives of people in retail both at work

and home. We are the catalysts who create sustainable platforms through thought leadership backed by a not for profit objective.

Develop and enhance skills through relevant

education and training for abled

retail employees & people with disability

seeking retail employment

Creating a sense of pride & dignity for the

retail employee

Create Social Security & Healthcare solution

for retail associates

Objectives of TRRAIN

Pankh: Training and placing People with Disabilities (PwD) in various roles in Retail

Training and skill development of retail associates.

TRRAIN Retail Awards for Customer Service Excellence – awarded to retail associates

Retail Employees Day on 12th Dec every year

Our Projects

People with Disabilities Program

Won the Best Retail Institute of the year award at the Indian Educational Awards 2014

Identified and mapped various roles in retail & QSR to disabilities; select, train and employ People with Disabilities (PwDs) in retail industry

45 to 60 days of residential training – English, Computer, Life skills & Retail

1866+ PwDs trained and employed as Cashiers, Sales Associates & in Customer service department till date

The Employers

Success story

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ESWARAMMA, Cashier - HyperCITY retail since October 2011

“My parents are very happy to see me stand on my own feet and they are no longer worried about my future, as I have proved my point that I am no less capable than any other person”

Not only has her salary grown more than 30% in the last 2 years, she has won several recognitions for her work at HyperCITY Retail, Hyderabad

She supports her family financially and is a role model to her younger sibling.

Success StoryCandidate Name: Khushbu Patel

Kind of Disability: Orthopedic; Disability 75 %  

“Khushbu has proved every normal human being wrong with her confidence and dedication  towards her work. She is the Front Desk Executive (FDE) for CRS, Navrangpura, Ahmedabad attending all kind of walk in customers , solving their queries by the way of registering their requests and complaints. She is actively selling Postpaid and Prepaid numbers enabling the store to increase their revenue and operating profits. She is also an active partner of “Guard of Honour” every morning with lot of enthusiasm and energy”

Richard William – Idea Store

KHUSHBU PATEL, IDEA, AHMEDABAD

Atul, a 12th grade pass, belongs to a small village in the Jalna District where he had been trying to get a job in a factory but couldn’t succeed because of his disability. He is deaf by nature but not by attitude. He decided to transform his life and came to Mumbai to train with Pankh. He is now recruited with Lifestyle as a cashier and has the resources to support his family and give wings to his dreams.

Atul Sakhare, Cashier - Lifestyle

Success story

Graduation ceremony - Bangalore Reliance Retail felicitates Pankh employees

Graduation ceremony at Pankh TMF center, Mumbai

Graduation ceremony – Nadiad, Gujarat

Pankh Graduation Ceremonies

SENSITIZATION WORKSHOPS

CREAM CENTER

HYPERCITY

WHITEPAPER Launched in Jan 2014

Objective:• How the Indian retail industry stands to

benefit by hiring Persons with Disabilities (PwD)

• How PwD employment is socially relevant and makes sound business sense

• Aimed at sensitizing both retail organizations and the government

In association with Accenture

Intends to equip retail employees with the requisite skills to boost employee performance thus resulting in professional growth & productivity

Courses offered @ Rs 49 (Basic) and Rs. 59 (Augmented) per class per participant• Spoken English for Retail- Levels I /II

& III• Personality Development &

Etiquette• Basics of Retail & Retail Selling Skills• Food Hygiene & Safety

Training & Skill Development Program in partnership with AptechTraining programs can be delivered at client locations Session-wise course details can be shared on demand

Retail Education Program

Additionally, customized content can be created and delivered as per client’s requirement

Our journey so far

5049+ professionals trained

83000+ hours of training delivered

More than 40 major and upcoming retailers have

benefited from our programs

Support services like housekeeping and

security staff at malls covered

Organizations we have worked with so far

Trainings at client locations

DTSS Security Staff @ One Indiabulls Centre

Students at a workshop, creating their own mock retail outlet, at the TRRAIN Mobile Education Centre

Mebaaz Hyderabad

Classic polo

TRRAIN Retail Awards & Retail Employees’ Day

A two pronged strategy.

Create the pride of belonging to the retail community by recognizing their efforts

through public appreciation.

RED - Retail Employees’ Day on 12th Dec

Recognizing their professional contribution.

Customer Excellence Stories felicitated at TRRAIN Retail

Awards

Creating Affinity and Loyalty withour Retailers and Retail Associates.

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TRRAIN Retail Awards: Concept

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TheONLY RETAIL AWARDin the country which

recognizes and rewards the Retail Associates at an industry level.

Rewards associates in both Modern and

Traditional retail for SERVICE

EXCELLENCE.

Encourages Associates to raise

the SERVICE

BENCHMARKin Retail.

Creates PRIDE OF

BELONGING to the Retail Industry and DIGNITY of being

a Sales Associate.

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2011: Jitendra Kalyani

Big Bazaar

2012: Mohd. GhouseDominos

2013: Gurdit Singh

Hypercity

2011 2012

TRRAIN Retail Awards: Winners

2014: Pankaj KumarTitanEye+

I Just Did It.

•Published the 20 Winning stories in the book “ I Just Did It”.

•A Compilation of Top 50 Stories of 2011, 2012 & 2013 is published every year

•Circulated to 40,000 retailers & associate industries via Images magazine.

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MILESTONES Retail Study Tour for National

Winners

Awards 2014

National Winners 2015 Study Tour to Dubai

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With Mr. Ramanathan Hariharan

Landmark Retail School

Store visits

The 3 National Winners went to Dubai end May. The trip included store visits, meeting with various senior management, mall visits. This trip was sponsored by Landmark Group Dubai

Winner Speak

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My family is more proud of me and respect me as an individual. My parents are extremely happy.

Winning the award has increased my self-esteem and

confidence. Life has more meaning. I feel like I have my

own identity

Now, everyone in my company knows me by my name, not only in Titan but also across all Tata companies.

This trip is one of the greatest achievements of my life and I believe that the knowledge and experience I have gained during this trip will help me to grow in my career and take me to the higher level. I am very thankful to TRRAIN for this lifetime opportunity. After this trip, I felt more motivated and confident in my working areas.

Vinod

Pankaj

Farha

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PR Coverage 2014

27WE ARE NOW CREATING A TOOLKIT OF INSIGHTS TO UNLOCK EXEMPLARY SERVICE

Are motivated tobe the best theycan be by their

experiences

Have diversedemographicbackgrounds

with underlyingsimilarities

Have similarpersonalitytraits and

motivations

TRRAIN – AIMIA whitepaper

World Best Sales Associate

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• The Award Ceremony held in April 2015 in Rome awarded 3 finalists who were selected by a panel of experts, led by Mr. Nagesh from TRRAIN.

• The jury’s goal was to honor exceptional performances by a sales associate in fulfilling customer expectations, commitment beyond duty, product knowledge, team work and commercial results.

• Eva Bunzel, from The KaDeWe Group, won the trophy

Inspired by the TRRAIN Retail Awards, World's Best Sales Associate awards were launched by The World Department Store Forum to recognize outstanding work in the retail sphere across the globe.

Retail Employees’ Day

A Simple Idea….

• Retail Employees’ Day – Create the pride of belonging to the retail community by recognizing

their efforts through public appreciation.

Celebrated on December 12 every

year.

An event to create a sense of pride and

belonging to the retail industry.

Encourage consumers & industry to say “Thank

You” to retail employees.

Impact – Buzz to be created through Social

Media, retailer network &

Internal Corporate celebrations.

• Tie up with RAI – Retailers Association

of India

Retail Employees’ Day Communication

Celebrations 2014 : 2 million retail employees & 300+ retailers celebrated this day

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RED celebrations on a large scale in Turkey

2 million people celebrated this day in Turkey

Press & Digital media coverage

The reach…..

• Working on Employee Assistance Program

• Retail Employees day and TRRAIN Retail awards.

• Enhancing the skill set of the existing Retail Associates.

• Inclusion: Training People with Disabilities (PwD) to enter retail.

High Attrition rate in the

Retail Industry.

Career Growth in the

Retail Industry.

Social Security and

Healthcare benefits of

Retail Associates.

Image of the Retail

Industry

A holistic approach to empower the Retail Industry

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Summary

Thank You