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© 2 0 1 6 N a t i o n a l A r t s S t r a t e g i e s .
CREATIVE COMMUNITY FELLOWSWestern Museums Association2016 Annual Meeting Taylor Craig | @talexiscraig | [email protected]
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ADRIENNE BENJAMINMille Lacs
Band of OjibweIsle, Minnesota
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How many incredible voices and how much brilliant talent has gone idle due to this lack of exposure?
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ROBERT WARRENGigsyNew Orleans, Louisiana
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CREATIVE COMMUNITY FELLOWS
Tucson, AZ
Sarah Gonzales, Co-Director Spoken [email protected]
Tucson Youth Poetry SlamLiberation LyricsKaleidoscope
Core Programs
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Mission & Values
Mission:To create youth –driven theatre that is riveting and relevant, challenging
audiences to hear new stories, start conversations, and participate in their communities
Core Values:We believe:
In the radical potential of youth In creating art that is embedded in and reflective of our community That everyone who wants to see or participate in theatre should have
access to it In what is possible when people from different ethnicities, genders, ages,
social circumstances and cultural contexts come together That youth deserve to see themselves, their values, and their experiences
reflected onstage in making great art
THE PARTNERSHIP
Roosevelt School DistrictCultivate South
PhoenixDesert Botanical
Garden
LAND: THE PHX ADVANTAGE
COMMUNITY DESIGN CHARRETTE
SPACES OF OPPORTUNITY
PHASE ONE
Stage
Day One
COVER CROP
AIREAL SHOT
COMMUNITY GARDENS
SECOND SATURDAY EXPERIENCE
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Journey Mapping
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WHAT IS A JOURNEY MAP?
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The AEIOU framework was originated in 1991 at Doblin by Rick Robinson, Ilya Prokopoff, John Cain, and Julie Pokorny. Its aim was to help analyze Ethnomethodology data and
Conversation analysis with MECE categories.
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PRINCIPLES OF BRAINSTORMING1. Defer judgement (both negative and positive)2. Encourage wild ideas (all ideas are good ideas)3. Build on the ideas of others (don’t shut ideas
down, explore them)4. Stay on topic (put other discussions on the bike rack)5. Have one conversation at a time6. Be visual7. Go for quantity over quality (once you have a full
set of ideas, you can begin to refine)
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© 2 0 1 6 N a t i o n a l A r t s S t r a t eg i e s .
A FEW NOTES1. The most useful way to create a
journey map is with the people who will/do experience it
2. This can be used as a hypothesis or post research
3. You can use this to share your intention with others
4. Or evaluate your work
5. Mapping from the experience of extreme users can be helpful
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10 MINUTES
•Map the museum lobby experience•Be visual!•Circle your high and low touchpoints
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What reactions do you have?
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THANK YOU
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A Few Resources:• Adam Richardson on The Customer Journey Map via HB
R• Derby Museums Human-Centered Design Handbook• IDEO.ORG’s Design Kit: The Field Guide to Human-Cent
ered Design
• Service Design Tools• Stanford d.school’s Virtual Crash Course in Design Thin
king• The Collective Action Toolkit from Frog Design
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