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CREATIVE COMMUNITY FELLOWS Western Museums Association 2016 Annual Meeting Taylor Craig | @talexiscraig | [email protected] © 2016 National Arts Strategies.

Transforming Community Through Culture: Creative Community Fellows

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CREATIVE COMMUNITY FELLOWSWestern Museums Association2016 Annual Meeting Taylor Craig | @talexiscraig | [email protected]

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ADRIENNE BENJAMINMille Lacs

Band of OjibweIsle, Minnesota

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How many incredible voices and how much brilliant talent has gone idle due to this lack of exposure?

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ROBERT WARRENGigsyNew Orleans, Louisiana

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CREATIVE COMMUNITY FELLOWS

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Tucson, AZ

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Sarah Gonzales, Co-Director Spoken [email protected]

Tucson Youth Poetry SlamLiberation LyricsKaleidoscope

Core Programs

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Mission & Values

Mission:To create youth –driven theatre that is riveting and relevant, challenging

audiences to hear new stories, start conversations, and participate in their communities

Core Values:We believe:

In the radical potential of youth In creating art that is embedded in and reflective of our community That everyone who wants to see or participate in theatre should have

access to it In what is possible when people from different ethnicities, genders, ages,

social circumstances and cultural contexts come together That youth deserve to see themselves, their values, and their experiences

reflected onstage in making great art

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THE PARTNERSHIP

Roosevelt School DistrictCultivate South

PhoenixDesert Botanical

Garden

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LAND: THE PHX ADVANTAGE

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COMMUNITY DESIGN CHARRETTE

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SPACES OF OPPORTUNITY

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PHASE ONE

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Stage

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Day One

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COVER CROP

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AIREAL SHOT

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COMMUNITY GARDENS

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SECOND SATURDAY EXPERIENCE

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Journey Mapping

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WHAT IS A JOURNEY MAP?

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The AEIOU framework was originated in 1991 at Doblin by Rick Robinson, Ilya Prokopoff, John Cain, and Julie Pokorny. Its aim was to help analyze Ethnomethodology data and 

Conversation analysis with MECE categories.

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PRINCIPLES OF BRAINSTORMING1. Defer judgement (both negative and positive)2. Encourage wild ideas (all ideas are good ideas)3. Build on the ideas of others (don’t shut ideas

down, explore them)4. Stay on topic (put other discussions on the bike rack)5. Have one conversation at a time6. Be visual7. Go for quantity over quality (once you have a full

set of ideas, you can begin to refine)

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A FEW NOTES1. The most useful way to create a

journey map is with the people who will/do experience it

2. This can be used as a hypothesis or post research

3. You can use this to share your intention with others

4. Or evaluate your work

5. Mapping from the experience of extreme users can be helpful

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10 MINUTES

•Map the museum lobby experience•Be visual!•Circle your high and low touchpoints

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What reactions do you have?

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THANK YOU

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A Few Resources:• Adam Richardson on The Customer Journey Map via HB

R• Derby Museums Human-Centered Design Handbook• IDEO.ORG’s Design Kit: The Field Guide to Human-Cent

ered Design

• Service Design Tools• Stanford d.school’s Virtual Crash Course in Design Thin

king• The Collective Action Toolkit from Frog Design

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