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SOCIAL INNOVATION What is it? Why is it important? What is Alberta’s opportunity?
MARCH 2 0 1 5
Tim Draimin Red Deer March 12, 2015
EvoluJon of SiG Partners 2
SiG NATIONAL PLATFORM SUPPORT
01
Societal change & social innovaJon
HMS Temeraire: moving from one era to another 4
5
When we hear ‘innovaJon’ what do we imagine?
Today, we have aging systems under siege 6
Macleans.ca
c/o Amnesty.ca c/o Jessica-‐Art
Entrenching complex problems 7
I think what connects the challenge for business, the challenge for government and the challenge for communi?es now, is both simple and difficult. We know our socie?es have to radically change. We know we can’t go back to where we were before. Geoff Mulgan Chief Execu?ve, NESTA
9
ShiTing beyond the ‘charity’ mindset
NEED|INADEQUATE|BURDEN à OPPORTUNE|STRENGTH|CHANGE
SYMPTOMS à SOLUTIONS
FUNDRAISING à FINANCING
PROJECTS à PLATFORMS
NECESSITY à EMPATHY + LOVE + NECESSITY
INCREMENTAL CHANGE à SYSTEMS CHANGE
MIN COSTS à TRUE COSTS
InnovaJons that are both social in their ends and in
their means…simultaneously meet social needs & create
new social relaJonships and collaboraJons – Open Book of S.I.
DefiniJons of Social InnovaJon Any iniJaJve (product, process, program, projects or plaborm) that
challenges and, overJme, contributes to changing the defining rouJnes, resource and authority flows or beliefs of the broader social system in which
it is introduced. Successful social innovaJons have durability, scale and transformaJve impact – Frances Westley
Social innovaJon is both a desJnaJon — the resoluJon of complex social & environmental challenges — and a journey — devising new approaches that engage all stakeholders,
leveraging their competencies and creaJvity to design novel soluJons
– Tim Brodhead
The process of designing, developing and growing new ideas that work to meet
pressing unmet needs – Social InnovaJon
Exchange
New ideas that resolve exisJng social, cultural,
economic and environmental
challenges for the benefit of people and
planet – Centre for Social
InnovaJon
Seeing things differently and imagining that which could be. It is about asking quesJons of ourselves and our insJtuJons and wondering whether we
can do bejer – BC Social InnovaJon
Council
SOCIAL INNOVATION
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New ideas that meet unmet needs – Geoff Mulgan
IN THE CONTEXT OF CHANGING THE SYSTEM DYNAMICS THAT CREATED THE PROBLEM IN THE FIRST PLACE, A SOCIAL INNOVATION IS:
Any iniJaJve (product, process, program, project, principles or plaborm) that challenges and, over Jme, contributes to posiJvely changing the defining rou?nes, resource and authority flows or beliefs of the broader social system in which it is introduced.
SiG’s DefiniJon of Social InnovaJon 11
ConnecJng “Social” Ideas & Concepts
SOCIAL INNOVATION
SOCIAL FINANCE
SOCIAL ENTERPRISE
CORPORATE SOCIAL INNOVATION
SOCIAL ENTREPRENEURSHIP
SOCIAL INNOVATION LABS
SOCIAL PARTNERSHIPS
PosiJve Social Change
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BCE 1700s 1800s 1900s 1970s 2000s 2012/13
First Lending Library Benjamin Franklin
1731
InvenJon of Money 3000 BC
Scaled Public Libraries by
Andrew Carnegie
Social Safety Net by Ojo Von Bismarck
Canada’s Bi-‐NaJonal RepresentaJve Democracy by Louis-‐Hippolyte LaFontaine &
Robert Baldwin
Women’s InsJtute 1897
Thomas Edison’s 1st Lab 1876
Microfinance Muhammad Yunus
Human Rights Movement
Florence NighJngale & Nursing
Shared Value by Michael Porter
Launches Resilient Capital
Corporate Social
InnovaJon
The rise of social innovaJon
13
RDSP
Sangudo Opportunity Development CooperaJve
DisrupJve innovaJon creates cycles of change
MID 1970s
MICROFINANCE BOTTOM OF THE PYRAMID
FINANCIAL INCLUSION
SOCIAL BUSINESS
1998 EARLY 2000s 2011
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Scanning the horizon 15
DEMENTIA FRIENDS learn about what it's like to live with demenJa
2005: JAPAN LAUNCHES “DEMENTIA SUPPORTERS” NOW: 3+ MILLION SUPPORTERS TRAINED
And turn that understanding into acJon -‐ www.demen?afriends.org.uk
2013: UK LAUNCHES “DEMENTIA FRIENDS” NOW: 1+ MILLION FRIENDS TRAINED
Canada gets on board too..
MICRO SMALL SCALE/COMMUNITY KAIZEN/INCREMENTAL
MACRO WHOLE SYSTEM CHANGE TRI-‐SECTOR DISRUPTIVE
MESO MID SCALE
CROSS-‐SECTOR
JANE’S WALK
LOCAL SOCENT
FOOD BANKS -‐-‐-‐-‐-‐
LOCAL HUBS
S.O.D.C -‐-‐-‐-‐-‐
C-‐BONDS
JUMP MATH -‐-‐-‐-‐-‐ SVX -‐-‐-‐-‐
ENP-‐AB
PATHWAYS FOR
EDUCATION -‐-‐-‐-‐-‐
COUNTER-‐PARTS
SEF ALBERTA -‐-‐-‐-‐-‐
VENTURE FUND
CENTRE FOR
NATURAL CARE
RDSP -‐-‐-‐-‐
MICRO-‐FINANCE
CIVIC ACTION LAB -‐-‐-‐-‐
THRIVE B Y 5
SOCIAL INNOVATIONS GROUPED ALONG THE SPECTRUM
SoluJon InnovaJon Spectrum
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From: Al Etmanski, IMPACT: SIX PATTERNS TO SPREAD YOUR SOCIAL INNOVATION (2015).
Six Pajerns to Spread Your Social InnovaJon
1. Think and Act Like a Movement 2. Create a Container for Your Content 3. Set the Table for Allies, Adversaries and
Strangers 4. Mobilize Your Economic Power 5. Advocate with Empathy 6. 'Who' is More Important than 'How’
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From: Al Etmanski, IMPACT: SIX PATTERNS TO SPREAD YOUR SOCIAL INNOVATION (2015).
Six Pajerns to Spread Your Social InnovaJon
1. Think and Act Like a Movement 2. Create a Container for Your Content 3. Set the Table for Allies, Adversaries and
Strangers 4. Mobilize Your Economic Power 5. Advocate with Empathy 6. 'Who' is More Important than 'How’
20
Culture shiT: it can happen… 21
C/O the Atlan?c
Culture shiT: it can happen… 22
02
The nature of innovaJon in the social sector
Private sector innovaJon model 24
Two students develop an idea at Stanford. They move into a garage…Google is born.
Google illustrates one private sector innovaJon model:
1. Create a start-‐up. 2. Create project teams on big ideas: computerized eyewear, driverless
cars, etc. 3. Let individual staff members dedicate 20% of their Jme to an
approved project or idea. 4. Buy upstarts – 178 companies bought: Gizmo5, YouTube, Waze,
Zagat, Motorola.
Community sector innovaJon model 25
What is the social sector innovaJon model? History points to:
1. Building from iniJaJves started by the faith
community, labour associaJons, co-‐ops 2. IniJaJves of passionate amateurs, people
personally driven to tackle a problem and most oTen building an organizaJon around their work
3. Building from public sector innovaJon (e.g. New Deal expands social programs)
New Trends:
1. Dedicated innovaJon teams or programs 2. Social change labs, social innovaJon labs… 3. Social InnovaJon Camps
How much is Canada’s social impact spending? 26
CANADA’s public social spend: 17% of GDP (2014) “Social Expenditure -‐ Aggregated data,” OECD StatExtracts
*Incl. UniversiJes, Colleges & Hospitals
Federal R&D spend (2014) est. $5.8 billion
What is the social sector’s innovaJon budget?
What is the social sector’s innovaJon approach?
Nonprofit sector* accounts for:
7.1% of GDP (2009) “Satellite Account of Nonprofit Ins?tu?ons and Volunteering”(2009),
Sta?s?cs Canada via Imagine Canada Alberta’s Human Services Spending:
$4 billion “Human Services Annual Report (Volume 1): 2013-‐14,” Department of
Human Services, Alberta Government
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How innovaJon happens? The bees and the trees
Social InnovaJon Labs 28
C/O TACSI Radical Redesign/ Family by Family Report
CollecJve Impact: FSG’s Framework
THE FIVE CONDITIONS OF COLLECTIVE IMPACT
COMMON AGENDA
SHARED MEASUREMENT
MUTUALLY REINFORCING ACTIVITIES
CONTINUOUS COMMUNICATION
BACKBONE SUPPORT
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CollecJve Impact: Vibrant CommuniJes Canada
30
03
Social Enterprise & Blended Value
A business operated by a non-‐profit organizaJon for the dual purposes of: • GeneraJng income • Achieving a social, cultural or environmental aim Social enterprise models… • Enable greater resiliency and independence within the non-‐
profit sector • Help organizaJons stabilize and diversify their funding base
while enhancing their programs or services • Offer business models for scaling social impact
Social Enterprise (Non-‐Profit) 32
Social Enterprise (All) 33
“Social enterprise is defined as any organiza?on or business that uses market-‐oriented produc?on and sale of goods and/or services to pursue a public benefit mission.” This covers many organiza?onal forms: • enterprising chari?es • non-‐profits • co-‐opera?ves • social purpose businesses
― Canadian Task Force on Social Finance
OperaJonal Charity
On-‐mission Enterprising Arm of a Charity
Enterprising Non-‐Profit Co-‐OperaJves
Social Purpose Business
Socially Responsible Business
Business Giving a PorJon of Profits to Charity
Pure Commercial Enterprise
SOCIAL IMPACT FINANCIAL RETURNS BLENDED
NON-‐PROFIT FOR-‐PROFIT
Social and financial return conJnuum
34
What is a social entrepreneur? 35
"Social entrepreneurs idenJfy resources where people only see problems. They view the villagers as the soluJon, not the passive beneficiary. They begin with the assumpJon of competence and unleash resources in the communiJes they're serving.” From: David Bornstein, How to Change the World. Oxford University Press, 2004.
What is a social entrepreneur?
“Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest unJl they
have revoluJonized the fishing industry.” -‐ Bill Drayton, Founder of Ashoka
36
Centre for Impact Investing Social Finance 37
An evoluJon of corporaJon social innovaJon 38
An evoluJon of corporaJon social innovaJon 39
THE "TRIPLE BOTTOM LINE” – A CONCEPT COINED BY JOHN ELKINGTON IN HIS 1994 BOOK
CANNIBALS WITH FORKS
REDEFINING ‘SUCCESS’ IN BUSINESS
110+ IN CANADA 2006: B-‐LAB FOUNDED NOW: 1,200 IN 28 COUNTRIES
FOUNDED IN 2008. BREAKTHROUGH CAPITALISM
DRIVING COMPANIES TO ENGAGE WITH NEED TO REFRAME GLOBAL ECONOMY
SiG, KPMG, VOLANS, WITH SUPPORT FROM MaRS, PUBLISH A CSI REPORT IN SPRING 2014
FALL 2014: LAUNCH OF PUBLIC DRAFT 1.0 OF FUTURE-‐FIT BUSINESS BENCHMARK
PERPETUAL NO HARM/NET GOOD
2011: MICHAEL PORTER & MARK KRAMER WRITE…
"CREATING SHARED VALUE: REDEFINING CAPITALISM & THE ROLE OF THE
CORPORATION IN SOCIETY” (SSIR)
HOW CAN WE COLLABORATE TO NURTURE AN ECOSYSTEM WHERE SOCIAL INNOVATION THRIVES?
QUEBEC § Social Economy: Le
ChanJer § Public Engagement:
InsJtut du Nouveau Monde
§ Santropol Roulant Inc. § Exeko
BRITISH COLUMBIA § Advisory Council on SI § New hybrid legislaJon: Community
ContribuJon Company § First SI Govt Ministry in the Americas:
Ministry of Social Development & Social InnovaJon
§ BCPSI + HUBCAP § Social InnovaJon Week Vancouver
ONTARIO § Canada’s first tri-‐ministerial SI
Summit § 1st Provincial Policy Wiki § Partnership Project 2.0 § NPO legislaJon for earned income § MaRS SoluJons Lab hosts global
Labs for Systems Change
MANITOBA § Community enterprise tax
incenJves § Winnipeg Boldness Project § Simplifying rules for
government funding of NPOs
NOVA SCOTIA § New Community Interest
Company hybrid § Community enterprise tax
incenJves -‐ CEDIF § Tackling barriers to social
finance for NPOs § SIBs
FEDERAL INITIATIVES § PCO InnovaJon Hub – DesJnaJon 2020
§ Call for proposals: Social Finance | SIBS
§ Ministerial Advisory Council on SI
§ Grand Challenges Canada
NATIONAL INITIATIVES § Counterparts Gathering § Vibrant CommuniJes § McConnell FoundaJon’s SIF § Social InnovaJon GeneraJon § Innoweave § WISIR Graduate SI Diploma § ENP
ALBERTA § CiJzen AcJon Lab § Thrive by Five § Banff Centre Social InnovaJon Residency
§ SEWF 2013 & SEF 2013 in Calgary
§ SEF-‐Venture FUND § Alberta SI Network § Sheldon Kennedy Cntr
NEWFOUNDLAND & LABRADOR
Canada’s 1st Government Department Built on Partnership Brokering
GeneraJve networks for system change 42
Part 1 of a Guide to Network Evaluation
Framing Paper:The State of Network EvaluationNetwork Impact and Center for Evaluation Innovation
July 2014
Exploring the Alberta ecosystem… 43
DYNAMIC MUNICIPAL-‐COMMUNITY LEADERSHIP
SANGUDO OPPORTUNITY DEVELOPMENT COOPERATIVE
SOCIAL INNOVATION RESIDENCY
24,800 NPVS ORGANIZATIONS (600 CO-‐OPS)
APPROX 8/10 ALBERTANS VOLUNTEER
44
Nurturing an ecosystem for social innovaJon
Collabora?on is the human face of systems thinking – Peter Senge
COLLABORATION Silicon Valley is not a place; it's a mindset. The Valley's ecosystem is fueled by culture, connec?vity, and crea?vity – Victor W. Hwang
MINDSET
LEADERSHIP Whatever your vision or passion for the future…take the road less travelled by way of systems entrepreneurship because, as Robert Frost said, we will look back years from now and know “that has made all the difference” – Hamoon Ekh?ari
Social innova?ons not only emerge from rela?onships, but
also thrive and endure in rela?onships – Al Etmanski
BRIDGING SOCIAL CAPITAL
The missing piece? A network as the ‘keystone’ 45
“The traits of a keystone – the abiliJes to bring disparate people together, to exercise persuasion over them, and to give them a common agenda for mutual benefit. Like a honeybee connecJng ecosystems that are miles apart, the power of a keystone is that she makes the whole so much greater than the sum of its parts.” – Victor W. Hwang and Greg Horowim, The Rainforest: The Secret to Building the Next Silicon Valley (2012)
Call to acJon: build a social innovaJon network 46
A plaborm for: • CollaboraJng with new partners (and unusual suspects) • ExperimentaJon and iteraJon • Strategy development • Raising the profile of the field • AjracJng new resources for tackling complex problems • Reducing the costs of innovaJon • Enhancing reciprocity and social capital • Leaping by learning and sharing knowledge/insight • Spreading successful social innovaJons • Unlocking new value • Accessing peer mentors
VALUE PROPOSITION
47
VALUE PROPOSITION
By joining and parJcipaJng in new networks collaboraJng
for social impact, changemakers gain access to new ideas, new approaches and new resources for social
change.
They can use their network parJcipaJon as a powerful way to bridge new ideas into
their work.
Call to acJon: build a social innovaJon network
BC SOCIAL INNOVATION COUNCIL
Networks can accelerate learning…
48
Genng to Maybe: How the World Is Changed
IN A WORLD OF UNPREDICTABLE CHANGE,
WHAT CANADA NEEDS MOST IS
RESILIENCE
THE J. W. MCCONNELL F A M I L Y F O U N D A T I O N
Networks can accelerate learning… 49
WEBSITES
www.sigeneraJon.ca sigknowledgehub.com nesta.org.uk
innoweave.ca diytoolkit.org rockefellerfoundaJon.org
EVENTS
] Next steps?
HOW IS YOUR ORGANIZATION TAKING ADVANTAGE OF SOCIAL INNOVATION?
50
• Are there social innovaJon tools and approaches that could strengthen your impact?
• What are you doing well? What are your assets, your strengths?
• What educaJonal and support resources does Alberta boast that could help your work?
• Are there addiJonal financial resources to be tapped by shiTing financial thinking?
• Are there potenJal partners who could assist your impact strategies?
Thank you
Tim Draimin Social InnovaJon GeneraJon www.sigeneraJon.ca www.sigknowledgehub.com www.socialfinance.ca
04
Thanks to my SiG colleagues, especially Kelsey Spitz.
