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The future of
digital fundraising#ECF15
9 April 2015
Keble College, University of Oxford
Howard Lake
Fundraising UK Ltd
fundraising.co.uk
@howardlake
mashable.com/2014/01/10/twitter-fire-safey-sign
Portable Thumb Unit
• Windscreen or rear mirror
• The value of making the most of old and current
digital opportunities
• Future fundraising skills that we'll need, and some
we won't
• "Twitter isn't the point. People are the point"
• OK, some tech guesses
• Some key trends - academic fundraising research,
understanding data and people, embracing
campaigning and what that means for you…
The next 60 minutes at any rate
1. Windscreen or rear mirror?
blogs.constantcontact.com/nonprofit-email-data
https://resources.lloydsbank.com/insight/uk-business-digital-index/
2. Make the most of current
opportunities
www.flickr.com/photos/tadokoro/64402761/
blog.techimpact.org/infographic-2015-nonprofit-communications-trends-report
• Body Level One
– Body Level Two
• Body Level Three
– Body Level Four
» Body Level Five
26 October 2010
• Body Level One
– Body Level Two
• Body Level Three
– Body Level Four
» Body Level Five
3. Future fundraising skills
Twitter isn’t the point.
Relationships are the point.
Relationships are always the
point.
Marc A Pitman
fundraisingcoach.com/articles/twitter-for-nonprofits-and-fundraising
March 2009
4. Twitter isn’t the point
© 2010 Fundraising UK Ltdwww.fundraising.co.uk
mattcantdraw.deviantart.com
5. Some tech guesses
6. Key trends
Understanding data & people
http://pages.justgiving.com/rs/justgiving1/images/Meet%20the%20fundraisers.pdf
www.museummakers.co.uk/get-involved/minutes-to-spare/
Worth a read
theagitator.net
data.ncvo.org.uk
cafonline.org
