Telling Your Stories - Part 1 (Nairobi ver.)

Jambo Karibu!Henry Tenenbaum

Today’s Focus:SUCCESS!

• Successful Interviews

• Successful Storytelling


THE INTERVIEW:

What is the most valuable skill for an interviewer?


THE INTERVIEW:

What is the most valuable skill for an interviewer?

Listening!


THE INTERVIEW:KENYA


THE INTERVIEW:Know the purposeENY A


THE INTERVIEW:Know the purposeEducate yourselfNY A


THE INTERVIEW:Know the purposeEducate yourselfNotes (take them!)Y A


THE INTERVIEW:Know the purposeEducate yourselfNotes (take them!)Y (Why, why why?)A


THE INTERVIEW:Know the purposeEducate yourselfNotes (take them!)Y (Why, why why?)Acknowledge your subject


THE INTERVIEW:Know your purpose and your audience:

Donors

Public

Media

Internal


THE INTERVIEW:Educate yourself:



W W W W W H



WHO?

WHAT?

WHEN?

WHERE?

WHY?

HOW?



Why do an interview?• Authority

• Emotion

• Opinion

• Humanity and humor


THE INTERVIEW:Notes!:


THE INTERVIEW:Notes!:

• Written

• Recorded

• Photos/Video


THE INTERVIEW:Y


THE INTERVIEW:Y (Why? Why? Why?):


THE INTERVIEW:Y (Why? Why? Why?): Keep asking

• Persistence

• Patience

• Repetion

• Several sources


THE INTERVIEW:Acknowledge:


THE INTERVIEW:Acknowledge:

– Actively Listen

– Feedback

– Body language

– Reflect answers

– Respect


THE INTERVIEW:K E N Y A


THE INTERVIEW:Know the purpose (and audience)

Educate yourselfNotes (take them!)Y (Why, why why?)Acknowledge your subject

BREAK!!!!!!!!!•

Telling Your Story• F• O• C• U• S

Telling Your Story• Find the Audience and Aim

• Optimize the Message

• Communicate the Message

• Understand the Medium

• Short and Simple



Who will read the story?



Why will they read it?

What do you want from the story? (support, money, volunteers, affirmation, behavior change)









What do THEY want from the story? (proof, entertainment, affirmation, satisfaction)

Telling Your Story• Optimize the message

Grab your audience!

Tell the truth. Write what you believe.

Headline power.

Telling Your Story• Communicate the Message

• Basic elements of a story:• Protagonist (mhusika)• Context (WWWWWH)• Conflict or obstacle• Change, struggle and empowerment• Setbacks?• Success

Telling Your Story• Understand the medium

Telling Your Story• Understand the medium

LINEAR VS. NON-LINEAR• Print• Radio and television• Internet

Telling Your Story• Short and Simple

• Distill the facts.• Avoid jargon/acronyms• Speak your audience’s “language”


• Optimize the Message

• Communicate the Message

• Understand the Medium

• Short and Simple

Telling Your StoryDonor/Sponsor Public News Media

Title/Headline

SIMPLE/ACTION VERBS/GRAB ATTENTION/PRESENT TENSE

KENYA VOTES: Volunteer Youth Mobilize For Fair, Peaceful Election

From Perp to Peacemaker: A Revolution of Hope

TOMORROW: Gang Members Trading Guns for Games

Grabber During Kenya’s bloody election of 2007, John xxxx led a youth gang, burning houses and attacking rival ethnic groups. Last week, he was awarded a ??? For his peacemaking work in the elections of 2013…..

Impact Connect $$ with results Create emotion 10 million KSH Saved As Local Organizations ….etc.

Sidebars Anecdotes How To Help Time/Place/Food!

Tomorrow’s Focus:SUCCESS!

• Successful Engagement With the Media

Government & Nonprofit

Telling Your Stories - Part 1 (Nairobi ver.)