…AND NOT JUST SHINY NEW ONES

C H A R I T Y + C H I L D R E N = G U A R A N T E E D N E W S

R I G H T ?

• Second tier charity

• Messages were weak

• We had no news! Or research

• Complex story

• Not many facts

• Hadn’t developed campaigning

voice

• Limited brand collateral

• Not many stories

• No real position statements so

hard to respond

• Campaigns not integrated

• Lacking confident spokespeople

• BUT we had a great team,

creative skills and determination

B E A S T O RY- T E L L I N G P R O

• U S E Y O U R N E T W O R K S T O S O U R C E

S T O R I E S

• G E T O R G A N I S E D – Y O U N E E D Y O U R

S T O R I E S AT Y O U R F I N G E R T I P S T O B E

O N T H E F R O N T F O O T

• B U I L D R E L AT I O N S H I P S T H AT C A N

F L O U R I S H

• I N F R E E L A N C E W E T R U S T

I T ’ S K I N D O F W H AT W E D O

• E V E RY P I C T U R E T E L L S A S T O RY:

M A K E T U R G I D P O L I C Y C O M E A L I V E

W I T H I M A G E S

• S O C I A L M E D I A W O R K O U T

• I T S H A R D T O E X P L A I N – T U R N S TAT S

I N T O I N F O G R A P H I C S

• G E T C R E AT I V E A N D H AV E S O M E F U N

• A S K Y O U R PAT R O N S T O H E L P

Y O U K N O W Y O U WA N T T O

• M A K E T I M E F O R H O R I Z O N - S C A N N I N G . I T ’ S

A W H O L E L O T E A S I E R T H A N T R Y I N G T O

P U L L S T O R I E S O U T O F T H I N A I R

• G E T B U Y I N F R O M Y O U R T E A M – Y O U ’ L L

N E V E R B E A B L E T O R E S P O N D T O A S T O R Y

Q U I C K LY A N D C L E A R LY W I T H O U T T H E M

• B E B R AV E . I F Y O U C A N A D D S U B S TA N C E T O

A S T O R Y, L E T T H E W O R L D K N O W A B O U T I T

• S U C C E S S I S N ’ T A LWAY S M E A S U R E D I N

C O L U M N I N C H E S

M A K E U P Y O U R M I N D

• Simple messages for each area of our strategy

• Core briefing for our five ask and facts to illustrate each point

• Position statements on key issues = rapid engagement/agile approach

• Monday morning tactics – so we know what's coming up

• Media training and coaching

• Building confidence in CEO/Senior Team = rapid sign off

• Content strategy for every campaign across PR, Digital, Newsletters,

Public Affairs, Blogs

• Integrated approach

• B U I L D I N G B L O C K S T O S U C C E S S – K E Y M E S S A G E S , FA C T S , A N D C A M PA I G N A S K S

• P R A C T I C E M A K E S P E R F E C T – M E D I A T R A I N I N G A N D C O N F I D E N C E B U I L D I N G

• B O L D A S B R A S S – S P E A K O U T B U T AV O I D T U B - T H U M P I N G

• C O O L C O N T E N T – M A K E L I G H T W O R K O F I T

J E R R Y S E I N F E L D

( Y E P – T H AT J E R R Y S E I N F E L D )

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do:

www.charitycomms.org.uk

South West Networking Group

10 February 2017

Bristol

#ccsouthwest

How to gain

coverage when you have no ‘news’