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Open & Digital
Supporting the digital transformation of public
services
Carl HaggertyDigital Communications Manager
Devon County Council
Chair - LocalGov Digital
@carlhaggerty
http://carlhaggerty.wordpress.com
A bit about me
The story from Devon in 5 chapters...
...It started about 3 years ago
–Devon Digital Content Strategy 2011-2015
"Our aim is to ensure that users can access
content where they need it and not have to
rely on accessing and navigating their way
through a council website to find critical or
timely information and services.”
Chapter 1 - Digital Content Strategy
Standards Driven (consistent)
User Driven (evidence)
Work with others (commission)
Agile / Responsive (iterate)
Future proof (modern tech)
Build something
+
Show something
=
“Credibility”
social.devon.gov.uk / beta.devon.gov.uk / new.devon.gov.uk
Standards Driven• Design Principles
• Global Header and Footer
• Initial Design Patterns
• Content standards
User Driven
- Understand needs
- Design around demand
- Prototype, test and iterate
Working
With
Others
(A framework for Commissioning)
Develop through iteration (keep showing something)
Over 60 service sites developed on new.devon.gov.uk so far…
Initial Cost Comparison “Keep showing something”
New
Free Open Source CMS = £0
Support = £0
Single Hosting Environment = £3.5k
Free Search = £0
Free Temporary Document storage = £0
Total – £3.5k
Legacy
CMS = £60KSearch = £30
PlusExternal hosting costs across various websitesApprox = £50k per year
Plusdevelopment of external sitesApprox = £150k a year
Total – £290K
NB: All costs exclude staff costs
Chapter 2 – Opening Data
–Devon Open Data Programme – Hackathon
"We hold much information that is, in effect, the
market intelligence for a big service provider; now
we need to turn that into market intelligence for
communities and business. We can only do that
by understanding needs, both for the type of
information and how it can be presented.”
Publish
and
Consume
Learn and develop
our thinking
Grow and connect
the network
Standards for IT Procurement
–Future Landscape
“We need to review both our role and function,
and our relationship with our citizens and
communities.”
Chapter 3 - A Changing Council
Thinking Different Future Landscape
Chapter 4 - Challenging Thinking
–Phil Norrey Chief Executive
“Everyone has the potential to be creative and
this month is an ideal time to get involved, find
out more, and above all to think about how
you could do what you do differently.”
Global Service Jam
• 48 hours
• Innovative approaches
• Problem solving
• Learning through experience
Chapter 5 - National Voice / Leadership
–Digital Framework for Local Public Services
“A ubiquitous digital climate that animates and
inspires creativity and transformation and
enables growth and wellbeing.”
National Leadership People and Places
Collaborative Action
Open by default - Digital by design
Think, Do, Share
Making and Sharing http://localgovdigital.info/localgov-digital-makers/
Pipeline
Usability Dashboard
Content Standards
Rewiring Local Democracy Redesigning the democratic relationship
Digital Democracy
Discovery Days
Curating
Sharing and Collecting
For the people by the people Constructive Disruption
Better together Greater than the sum of its parts
So what…
Where are we today…5 good things/reflections
1. We’ve made more progress in 2-3 years than in the last 10
2. We’ve got corporate and political support and recognition
3. We can talk about transformation not just websites
4. We have to manage expectations
5. We are influencing through doing
Where are we today…5 not so good things
1. Digital for some people is still just about technology
2. We are still individuals or volunteers
3. People see the Public Sector Network (PSN) as a barrier
4. Invest to save is still silo based (but this is changing)
5. We still haven’t done the “big” thing
Key Lessons
1. Focus on doing - prototype as a specification
2. Focus on user needs - citizen not organisational
3. Design for outcomes
4. Be open by default and digital by design
5. Think Different, Do Different, Share what you have learnt
