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Super PAC Hacks and Voter (Public) Advocacy
For Libraries
EveryLibrary@everylibrary
PC Sweeney@pcsweeney
What is EveryLibrary
What Kind of Advocacy
How is EveryLibrary Different
EveryLibrary’s Successes
Why Talk in Terms of Votes
The Numbers
Party Affiliation Doesn’t Matter
Library Card Stats Don’t Matter
Library Use Doesn’t Matter
What Does Matter
The Librarian is the Candidate
Your Library
isthe Campaign
The Platinum Rule
No Need for a Ballot Measure
Tell the Stories that Matter
Develop Your Message
Build a Coalition of Supporters
Keep them Engaged Online
Give me an email list long enough and a program from which to send it and I can
move the world. - Archimedes
Get Out of the Library
Door-to-Door Library Card Campaign
House Parties
Letter Writing and Earned Media
Advertising and
Paid Media
Community Meetings
Networking Opportunities
Questions?
• Tweet at me - @pcsweeney or @everylibrary
• Email me – [email protected]
• FB me – facebook.com/pcsweeney
• Read the blog – www.pcsweeney.com
