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May 27, 2015 – 1:00PM EDT
Sponsored by:
Government Social Media, LLC & Emerging Local Government Leaders (ELGL)
#AskFacebookKatie
Moderated by Luke Stowe, City of Evanston, IL
@LukeStowe
Facebook for Government – Q&A
Katie Harbath & Kristy Dalton
Thank you sponsors!
facebook.com/katieharbath
@katieharbath
Katie Harbath, Facebook
Global Politics and Government
Outreach Manager
facebook.com/governmentsocialmedia
@governmentsm
Kristy Dalton, CEO
Government Social Media, LLC
Katie Harbarth’s Presentation
Governments on Reaching, impacting, and
activating citizens at scale
Katie Harbath Global Lead, Politics and Government Outreach
Facebook worldwide: 1.4 billion+
186M people monthly
Facebook in the United States
160M people monthly
on mobile
74%
return every day
1 Choose a lasting page name & URL
2 Set appropriate administrator roles
3 Publish Comments Policy
4 Inform content and ads with Page Insights
5 Schedule and target page posts appropriately
Everything Starts with Your Page
1 Personal accounts
2 Business Manager
3 Admin Roles
4 Adding new admins
Administrating Your Page
1 Strong Password
2 Login Alerts/Notifications
3 Secure email account
4 One-Time Passwords
5 Facebook.com/hacked
Securing Your Account
Wasted time
What are we trying to solve for?
• Shared log-ins / grey accounts • Permissions • Password updates • Log-in/out • New / old employees
• Ad account creation • Cumbersome • Multi-touch communications • Credit
• Book of Business Management • Excel tracking docs
• Tools • Power Editor • Ads Manager • Page Manager • Page Insights
Key benefits of Business Manager Everything in one place Manage all your Facebook Pages and ad accounts and give people access without sharing login details.
See talking points in notes below. Do not share in PPT format
w/ clients.
Include other slides in long-form version
(hidden / greyed out).
Keep work separate You don't need to be friends with anyone from work to get access to Pages and ad accounts.
Increased control Clearly see who has access to your Pages and ad accounts, and remove or change their permissions.
Work faster and better Reduce the time it takes to set up and manage your ad accounts and Pages so it's easier to grow your business.
But most will discover your content in News Feed
1 Pages are a source, not a destination
2 Creativity and authenticity are rewarded
3 Keep content succinct, timely & visual
4 Post engaging updates roughly once per day
5 Host regular “Q&A” sessions
Facebook Newsfeed
Source: TechCrunch - http://techcrunch.com/2014/04/03/the-filtered-feed-problem/
visual authentic social informative
Upload videos directly to
Facebook.
Highlight unique photos and
original graphics.
visual
post engaging content
Share your story.
Post updates from your public and
your personal life; help voters learn
more about you.
Bring people along on the
campaign.
authentic
bring people behind the scenes
Post before, during, and after
Use photo and video to
display the roles and duties of
responders
Use hashtags to increase
exposure and discussion
Communicate during disasters
informative
Tag other Pages (surrogates,
allies, media, etc.) and
locations you visit.
Use hash tags to give your
audience more context.
social
make your content social
Engage your fans by hosting a live
Q&A, and regularly replying to their
questions and comments.
Regular engagement creates new
advocates.
social
build a community
Page Insights
Post when your fans are on
Post when your fans are on
Schedule Posts Be posting regular content even when
you can’t be available
Target Posts Send content to only some of your
fans based on gender or age
Next Steps
Questions?
Kristy Dalton’s Presentation
Kristy Dalton h"p://GovernmentSocialMedia.com h"p://GovGirl.com
@kristydalton22 #govgirl
h"p://GSMCON.com
#GSMCON Recap • 365 parEcipants • 55 speakers
• 30 sessions • Announcements
#GSMCON 2016 • April 5-‐8, 2016 • Reno, Nevada • Offsite acEviEes
• Repeat & new sessions • More PowerTalks
Government Social Media Effort Formula
Audience PercepEon of Boring ∝ Effort Required on Social Media
∝ Symbol means ‘directly proporEonal to’
We can’t all have it as easy as agencies that can show happy ci>zens with big checks! Govies are geCng very crea>ve with social media, and it’s >me to get agencies talking & sharing best prac>ces.
#GSMCHAT • Bi-‐weekly chat for government social media managers • Starts Thursday, June 4 • 1pm PDT / 3pm CDT / 4pm EDT • First topic – Government Social Media Resources • GSM Podcast within next month
Member AssociaEon
• GSM is in planning stages of launching a member associaEon for government social media managers • Summer 2015 Launch • YOU can determine what this associaEon will look like • Survey being developed
THANK YOU! h"p://GovernmentSocialMedia.com [email protected]
Organic Reach Issues
229% Organic Reach and
Still Rising
How do we get verified status on Facebook? http://bit.ly/fbgovverify
Articles of Incorporation or Tax Exempt ID Letter/Certification are acceptable
Does verification aid search results for pages with lower numbers of followers/likes?
Question?
Verified Status Form
Verified Accounts &
govtech.com/social
Page names vs Username? What’s the difference? What about merging pages?
Are there restrictions on page names? (Must include City of, etc.) Who gets the name if more than one with same name?
facebook.com/username to change your Facebook URL (username)
Question?
Could you please provide an overview of
Facebook's policies on 1) intellectual
property and 2) reporting cyber-bullying?
https://www.facebook.com/help
Question?
What one piece of advice do you offer
government info officers for most
effectively using Facebook to
communicate with citizens?
Question?
How can municipal Facebook pages be
better represented on the geographic
place pages created by Facebook?
Question?
Is there a possibility to spread emergency
posts such as natural disaster information
broader without paying for a promotion?
(Amber Alerts, Safety Check)
Question?
How exactly does the new Business
Manager function for government staff
managing government pages? (personal
vs. work logins, pros/cons, etc.)
Explain “gray” accounts.
Question?
What are some search tools that can be
used for data mining within Facebook?
Question?
When do you anticipate FB will allow us to
view the newsfeeds of pages we manage
via the FB Pages app on iOS mobile
devices?
Question?
Do you have a recommendation for
blurring images / Address/ LP in videos
used on FB?
Any suggestions to get more people
watching our Facebook videos?
Question?
1st Amendments rights and violations.
When could we block a commenter? The
filters do not seem to work at times, is
there a fix?
Question?
I would like for our sheriff to be able to
post directly to our feed, using his
personal account, is this possible?
Question?
Lots of questions about the future for
government pages with Facebook.
(Discounted boosting, feature
enhancements likes polls, algorithm
changes, etc.)
Question?
What are your thoughts on hashtag use in
Facebook. Is it effective? How many
should we use?
Question?
Explain post targeting (gender, geographic
location, etc.)
Using post targeting to “expire” posts?
Does it remain on agency page after
expiration?
Question?
Live Questions?
Best Practices, Case Studies, Other Resources
GovLoop Guide to Facebook
http://direct.govloop.com/FacebookGuide
Katie Harbath [email protected]
@KatieHarbath
Kristy Dalton [email protected]
@KristyDalton22
Luke Stowe [email protected]
@Luke Stowe
Thank You!
