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A presentation aimed at NGOs, non-profit organizations and activists in India about how social media has changed the dynamic with the audience. Delivered in September 2014.
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The world’s first social media news agency.
• State-of-the-art strategies and tools for finding news as it is breaking on social media
• Verifying eyewitness content from all over the world
• Distributing newsworthy eyewitness content to newsrooms.
• Licensing viral content
Credit: SparkFreedom
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Klout.com
The Usual Suspects• Fans/followers• Retweets/shares• Replies/comments• UGC submissions• Reach• Klout Score
Real Indicators• Intended audience acquired• Reader -> Customer• Conversations generated• Reader -> Participant• New sources acquired• Gains made
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Mandy [email protected]
@mjenkins
MandyJenkins.com
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