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Hi!I’m Angie Meeker.
I offer digital strategyto help increase revenue.
@angiemeeker
Why We’re Here:To discover how social media can help you increase awareness, revenue and efficiency.(read: make money)
CommunityCrowd
CommittedCustomers
Core
Do you knowyour people?Her StoryHer DemographicHer NeedsHer Goals
COMMUNITYattracting those who are unfamiliar with your organizationCROWDengaging those who are,COMMITTEDeducating those who are considering a commitmentCUSTOMERSconverting those who are ready to make a gift,COREand remembering those who have already have.
COMMUNITYattracting those who are unfamiliar with your organization
TACTICS
• Blogging• Social Network Publishing• Pay Per Click Campaigns• Traditional PR
HOW TO KEEP THEM
COMING BACK?
CROWDengaging those who are now familiar with your organizationTACTICS
• Landing Pages• Calls to Actions• Forms
Consider offering value in return
YOUR MISSION:GET THEIR
EMAIL ADDRESS
• Wallpapers• Tips and Resources• Ebook• White Paper, Case Study,
Market Study • Free consultation
• Free sample• Invitation to a Webinar or
Video• Assessment or Checklist• Annual Report• Discount
EXAMPLES OF OPTINS
COMMITTEDeducating those who are considering a gift
TACTICS
• CRM/Donor Database• Email• Automation and Drips• Remarketing Campaigns
YOUR MISSION:PREQUALIFYPROSPECTS
Answerthe
questions.All of them.
CUSTOMERSconverting those who are ready to make a gift
TACTICS
• Targeted, Transactional Content• Social Monitoring• Ecommerce Promotion
YOUR MISSION:MAKE THE SALE
COREremembering those who have already made a purchase
TACTICS
• Referrals• Resells• Upsells and Cross-sells
YOUR MISSION:MAKE A SALE
AGAIN
Offer opportunities related to theneeds of your
giver.
THE MOTIVATIONS OF SOCIALFacebook: Conversation around Images and Video.Twitter: Conversation around current #conversation.Instagram: Real Life: What are you doing?Pinterest: Aspiration and Utility.YouTube: Entertainment and Education.
All social networks:Stop talking about yourself to yourself.Be human and talk to your people.
Content #1 Facebook Twitter Instagra
m Pinterest YouTube
PERSONA
FUNNEL POSITION
CALL TO ACTION?
Why We’re Here:To discover how social media can help you increase awareness, revenue and efficiency.(read: make money)
Hi!I’m Angie Meeker.
I offer digital strategyto help increase revenue.
@angiemeeker
