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These are the slides used at the SCMAF Institute on September 25, 2014
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Heather Davis
Explorediscovercreate.com
OBJECTIVES:
Explore Marketing strategies that you may be missing out on.
Explore Conventional & Digital Marketing
Why Go Social
Discover what works and how some people have done it
Discover who is your audience
How to Go Social
Create your own strategy for implementation
Create An action Plan.
What you need to get social
#explorediscovercreate
“IN THE ATTENTION ECONOMY,YOUR COMPETITION IS EVERYBODY.”
#explorediscovercreate
TIMES: THEY HAVE ‘A CHANGEDGet your conventional
marketing working with
your digital marketing
MARKETING THAT STICKS NEED TO BE ACTIVE (SPRINKLED WITH A LITTLE STATIC).
StaticClassic Marketing
Newsletters
Flyers & Posters
Press releases
Website*
Email*
Social Media*
ActiveDigital Marketing
Social Media*
Content
Mobile
Search (Paid & Organic)
SEO
Video
#explorediscovercreate
This is what your Marketing Plan Should Look Like.
This is what your Marketing Plan Probably Looks Like.
ITS 2014… TIME TO JOIN THE 74%
Users Are:
74% of online adults use social media
89% 18-29
49% 65+
No difference in income level
No difference in education level
71% use Facebook
17% use Instagram
21% use Pinterest
22% use LinkedIn
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
#explorediscovercreate
GO FROM FRIED OUT TO FIRED UP ABOUT YOUR MARKETING EFFORTS
Flat
Repetitive
Interruptive
Erratic
Dull
Frequent
Interactive
Relevant
Entertaining
Directed
#explorediscovercreate
#explorediscovercreate
Know Your AudienceYour marketing should have a voice and be directed to the right audience. Intention
Purpose
Direction
Goals
One Size Does Not Fit All : who are they?
If you don’t know who you want to reach – how do you expect them to find you?
#explorediscovercreate
“VOICE”
What tone of voice do you want to have?
Information -Educator
Authoritarian -Expert
Funny – Regular Joe
Other?
#explorediscovercreate
GET ONLINE AND CONNECT.
DO:
Give
Advise
Warn
Amuse
Inspire
Amaze
DON’T:
Talk too much about yourself
Be too edgy or offensive
Be obscene or rude
Ask for likes
Bore them to death
“People buy from people they know, like and trust.” – Bob Burg
Start Sharing… But remember the Do’s and Don’ts:
#explorediscovercreate
DO THESE 4 SOCIAL THINGS And they all avoid the “F”
word (Facebook)
#1: PINTEREST
Share your photos: arts & craft projects, program successes, coaching techniques, etc.
80% of Pinterest Users are women
90% of Pins are Re-pinned =
Large opportunity to create original content and become the lead in your field!
Images work! And it links to your website or other social media sites.
VERY SHAREABLE! = Conversation
#explorediscovercreate
Find what you want &
Post Original Content!
PINTEREST.COM/HEATHERANDTIM3
PINTEREST.COM/HIDEF7
#2 INSTAGRAM
A FREE App to Share your photos: arts & craft projects, program successes, coaching techniques, etc.
Pictures are Personal & People like to connect with PEOPLE!
Used on smart phones/devices –sharing can me instantaneous
Use & Create #HASTAGS
VERY SHAREABLE! = Starts a Conversation
#explorediscovercreate
GET ON THE #HASHTAG TRAIN#explorediscovercreate #hashtagsareawesome
Make sure to pick a #hashtag no one else is using.
PROMOTE it on your other marketing materials and at the event.
#Hashtags allow people to join a conversation.
Create a #Hashtag and use them at your event, classes, parks, program, etc.
Then you can search your #hashtags and see what people are doing/saying across multiple social platforms, such as:
Vine
http://youtu.be/57dzaMaouXA
#explorediscovercreate
TONIGHT SHOW#HASTAGS
#CPRS
#explorediscovercreate
#SCMAF
#explorediscovercreate
#3: HOOTSUITE
HootSuite provides a social media dashboard that helps marketers post, monitor, and measure their social media tools. It allows you to schedule posts to Twitter, Facebook, and Google+ throughout the day, and even manage multiple accounts. Additionally, it provides analytics that are essential for marketers to be able to report and figure out how to increase their followers, traffic, and clicks. Similar to other apps, HootSuite can be accessed from your smartphone so you can continue to monitor and engage with your followers at any time. This app is available on all desktops.
www.hootsuite.com There’s a free version to manage 5 accounts/streams
#explorediscovercreate
#4: CANVA.COM
Amazingly Simple Graphic Design
-FREE to use
-Free and paid image gallery
-Amazing templates
-Publish in PDF, JPEG, Links, Socail
-It will make you look awesome at everything
#explorediscovercreate
INFO
GRA
PHIC
S
HO
W P
ARK
S &
REC
CA
N U
SE T
HEM
FREE (YES FREE) INFOGRAPHIC RESOURCES
Infogr.am
Easel.ly
Piktochart.com
Visal.ly*
Embed Code generators:
Article: http://blog.hubspot.com/how-to-create-embed-codes-generator-infographic-content-ht
Generator: http://www.siegemedia.com/embed-code-generator
And create them in Powerpoint! Great resources and templates on the web. Check out hubspot.com for marketing resources. http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint?__hstc=20629287.8e6ec6f3d6fa26aa31064fadefbbe196.1395377157839.1395377157839.1395377157839.1&__hssc=20629287.2.1395377157840&__hsfp=2624290441
#explorediscovercreate
SAMPLE INFOGRAPHIC LESSON
Take the info you’d use in a press release or and expanded version of what's in your Brochure:
Basics:
Who (who is your audience & who is your client?)
What (description of your program/class)
When (class starts, when registration begins/ends)
Where (is the class, where to register)
Why (why your class/program rocks)
How (call to action: how do they take your class)
#explorediscovercreate
Made in about 10
minutes using a free
template on
www.piktochart.com
EVENTS.. GET THE WORD OUT MOREEXAMPLE: EVENTBRITE.COM
www.eventbrite.com
Free & Super Easy To Use!!
List free events
List events with costs
Create Personal Event URL to promote it. http://sctcfallmeeting.eventbrite.com
They send a barcode ticket
You can download a free check in app to track participation.
TRY IT: YELP EVENTS
FREE to add events to Yelp.
Yelp powers Apple Maps – so people can find you and your events when searching on their iPhones.
Yelp also powers organic search results on Google.
Yelp also likes to work with communities to help promote events… so reach out to them!
MEET UP
“Find Your People”
Create or Find A MeetupGroup that is your audience
Create Meet Ups that align with your programs (cross promote your programs).
You’ll have access to more people (especially new people to the area).
Free and Low Cost Options
WHAT’S YOUR PLAN?
Traditional Marketing Efforts:
Digital Marketing Efforts:
Efforts to consider during the event/program:
How do you measure success?
Who’s Your Audience?
What’s your voice?
What’s Your Goal or Expected
Outcome?
What are your
opportunities/resources?
Q&A
RESOURCES TO
www.Prezi.com
- Online presentation tool (you build dynamic presentations & share)
www.Slideshare.net
-Online presentation tool (you upload and share). It’s a great FREE resource to find presentations too.
www.Dropbox.com
- Online storage, accessible from any device
www.join.me
-Free online web conference
www.YouTube.com
- duh. Start a Channel & post videos
Vine (app)
-Instagram for 5 second videos.
www.Wordpress.com
-Open source & FREE blog & website building tool
Infographics:
www.infogr.am
www.easel.ly
www.piktochart.com
Instagram (app)
-Phone Picture App
-create event/program hashtag
Ex: #explorediscovercreate
QR Code Builder
www.visualead.com
Social Management
www.hootsuite.com
www.eventbrite.com
-Free online event pages
www.yelp.com/events
-List Your event for FREE on Yelp
www.google.com/+/business
-List Your Parks & Facilities for Free & link to Google Maps. Oh, and the hangouts are cool too.
Google AdWords
www.Google.com/giving
www.Adwords.google.com
MORE RESOURCES TO
CONNECT
Heather Davis
Social Media & Content Strategist
909-896-5200
Coming soon!
#GovSocialSolutions
@hidef7
@heatherantim
@fifestarmedia
@teencoalition
/heatherkdavis
/hattrickinspirations
/fifestarmedia
/socalteencoalition
/hidef7
/heatherandtim3
