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#Lesta: well, who are ya?
Kasabian Attenborough
brothers Sue Townsend Gary Lineker John Merrick Gok Wan Joe Orton Englebert
Humpberdinck Showaddywaddy And more…
Here’s us…
Twitter.com/leicester_news
Set up: July 2009Followers: 11.5K and growing
Pros: great for real time communications, breaking news and quick information sharing
Cons: limited space, user numbers are stagnating and there’s too much noise
This too…
Facebook.com/leicestercitycouncil
Set up: July 2011Likes: 1.8K and growing
Pros: still biggest social platform, wide functionality
Cons: clunky and it’s Facebook
We need our social to…
1. Promote Leicester and our role in the city.
2. Support local democracy.
3. Make our council business easier to understand.
4. Encourage more people to use our website and online services.
5. Support efforts to increase our revenues.
Show and tell time…
Good:
now integral part of our mar/comms mix
core corporate profiles and key services well managed
business critical real time communications channel
awareness/engagement levels keep increasing
offers real time insight recognition by key
staff.
Bad:
wider council efforts (x65 plus!) still not joined up
“I-want-one-too-i-tis” condition widespread
no real strategic direction and objectives
quality varies greatly across profiles
staff still don’t get social – even those using it.
Stuff we’re doing…
In headline terms: setting a strategic direction implementing a tactical action plan doing more of what works review what we’re doing – pinpoint good/bad and why benchmarking our social efforts refine our assets/tactics to support core business and corporate priorities.
Such as…
Focusing on: Q+A sessions with Executive Team, councillors and key officers attending high value events for real-time coverage embedding digital/social as lead channel for corporate campaign activity promoting our corporate social profiles harder audit/review process to monitor outputs of service areas guidelines/health checks/workshops.
Get it out there…
Remember:• Sign post everywhere• Hash tags• Key words do count• Great content promotes itself • Sharing content works too• Re-use evergreen content • Don’t be shy - jump in on trends• Cross promote all your profiles.
Keep those bean counters happy...We keep asking ourselves:
• Can we JUSTIFY using social media?
• Can we ADD value?
• Do we KNOW our objectives and goals?
• Can we EVALUATE our impact online and offline?
• Can we SHOW return on investment (ROI)?
Go on – say hello…
Digital Media Team [email protected]
Dave Doherty, Digital Media [email protected]
Ian Gallagher, Digital Media Officer [email protected]