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Presentation by Anna Whicher: Design thinking: Theory and practice: Case studies of public administrations of Great Britain and other countries. Overview – what European Commission is doing in Design Thinking field?
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SEE PLATFORM DESIGN & INNOVATION IN EUROPE
ANNA WHICHER | PDR / CARDIFF MET.RIGA, 13 MAY 2014
• What is design thinking?• What is the link between design and
innovation?• Why is it important?• How is the EU supporting design?• Why use design thinking in the public
sector?
OVERVIEW
To accelerate the integration of design into innovation policies and programmes
SEE PLATFORM AIM
Supported by the European Commission
SEE PARTNERSHIP
PDR / Cardiff Metropolitan University UKDesign Flanders BelgiumRegional Development Agency of South Bohemia (RERA) Czech RepublicDanish Design Centre DenmarkEstonian Design Centre EstoniaAalto University School of Art and Design FinlandJAMK University of Applied Sciences FinlandBusiness and Cultural Development Centre (KEPA) GreeceBorder, Midland and Western Regional Assembly IrelandCastle Cieszyn PolandDesign Council UK
• 500 public officials engaged;• 80 half-day workshops;• 5 SEE toolboxes;• 3 Design Policy Monitors (annual);• 44 Case studies on programmes &policies;• 6 Bulletins containing research, policy
proposals, case studies &resources.
SEE ACTIVITIES
DESIGN POLICY TOOLBOX
DESIGN POLICY TOOLBOX
What is design thinking?What is the link between design and innovation? Why is it important?
WHAT IS DESIGN?
Design thinking is a set of methods that puts the user at the heart of the process and
can be used across the private and public sectors.
WHAT IS DESIGN THINKING?
WHAT IS THE LINK BETWEEN DESIGN AND INNOVATION?
WHAT IS THE LINK BETWEEN DESIGN AND INNOVATION?
For every £100 spent on design there is a return on investment of £225.
Design Council. (2007) ‘The Value of Design Factfinder report’, London, p.4.
WHY IS DESIGN IMPORTANT FOR THE PRIVATE SECTOR?
Design-led companies outperform their
competitors by 205%.
Design Council. (2004) ‘Impact of design on stock market performance’, London, p.5.
VALUE
PUBLIC & BUSINESS EXPENDITURE ON DESIGN
How is the EU supporting design?
WHAT’S HAPPENING ACROSS EUROPE?
• Transforming ideas into user-friendly products;
• For innovation in private and public services;
• For tackling challenges in the public sector and society.
INNOVATION IS CHANGING
It is the European Commission’s “vision that by 2020, design should
be a fully acknowledged, well-known, well-recognised element of innovation policy across Europe, at
European level, at national level and at regional level”.
Head of Innovation Policy Unit, European Commission DG Enterprise and Industry, speaking at the SEE Conference, 29 March 2011
EUROPEAN COMMISSION VISION FOR DESIGN
A more systematic use of design as a tool for user-centred and market-driven
innovation in all sectors of the economy, complementary to R&D, would improve
European competitiveness.
European Commission (2013) ‘Implementing an Action Plan for Design-Driven Innovation’ Commission Staff Working Document SWD(2013)380, p.4.
ACTION PLAN FOR DESIGN-DRIVEN INNOVATION
DESIGN POLICY MONITOR
IN 2014, 15 OF THE 27 EU MEMBER STATES HAD DESIGN INCLUDED IN NATIONAL POLICY
Why use design thinking in government?
DESIGN THINKING & GOVERNMENT
User needs are an effective route to efficiency. By designing a
service or policy around them, you can mitigate risk and cut
costs.
DESIGN THINKING & GOVERNMENT
WHY USE DESIGN THINKING IN GOVERNMENT
PUBLIC SECTOR DESIGN LADDER
Source: SEE Design for Public Good Report (2013),
p.30.
12 case studies of the public sector
using design strategically
DESIGN FOR PUBLIC GOOD REPORT
MAKE IT WORK
MAKE IT WORK
SPIDER
MINDLAB / CABINET OFFICE POLICY LAB
• Design support programmes (subsidies/vouchers, export, tax credits)
• Training primary school teachers, knowledge transfer into industry or multi-disciplinary education.
• Using design thinking to innovate the public procurement process.
• Piloting design as an approach to policy-making or public service re-development
EXAMPLES