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Substance Abuse & Mental Health Services Administrati Out-of-Home Poster Placements

SAMHSA Underage Drinking DC OOH Poster Campaign

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Page 1: SAMHSA Underage Drinking DC OOH Poster Campaign

Substance Abuse & Mental Health Services Administration

Out-of-Home Poster Placements

Page 2: SAMHSA Underage Drinking DC OOH Poster Campaign

Seventh Largest Metro Area in the U.S. Population: 6 million (metro area)

336 Miscellaneous Posters Value: $525,450 Gross Impressions: 60 million

Washington, DC

Page 3: SAMHSA Underage Drinking DC OOH Poster Campaign

Airport Dioramas Washington, DC Metro Transit

100 Interior Metro Railway Posters 177 Bus Interior/Exterior Posters

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Washington, DC Metro Transit Authority Busses-Interior Car Cards

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Washington, DC Metro Transit Authority Busses-Exterior Posters

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Washington, DC Metro Transit Authority Subway Interior Car Cards

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Page 8: SAMHSA Underage Drinking DC OOH Poster Campaign

Washington DC National Four Posters in Baggage Claim Main Terminal

Page 9: SAMHSA Underage Drinking DC OOH Poster Campaign

Washington DC National Main Terminal Next to Escalator

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Washington DC National Main Terminal Next to Metro Exit

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Washington DC National Main Terminal Concourse

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Washington DC National Main Terminal Concourse

Page 13: SAMHSA Underage Drinking DC OOH Poster Campaign

Washington DC National Main Terminal Next to Escalator

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Washington DC Dulles Main Terminal Baggage Claim & Gates

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Shopping Centers 10 malls 34 posters

*45 with photos ** 180 with photos

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*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Columbia Mall Suburb of Washington, DC

Page 18: SAMHSA Underage Drinking DC OOH Poster Campaign

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Suburb of Washington, DC

Dulles Town Center

Page 19: SAMHSA Underage Drinking DC OOH Poster Campaign

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

A Suburb of Washington, DCIverson Mall

Page 20: SAMHSA Underage Drinking DC OOH Poster Campaign

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Spotsylvania Towne Center Suburb of Washington, DC

Page 21: SAMHSA Underage Drinking DC OOH Poster Campaign

*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

A Suburb of Washington, DCThe Mall at Prince Georges

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*Gross Impressions= Mall traffic x 4 months average duration of posting x # of posters

Suburb of Washington, DCWhite Flint Mall