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TÄHÄN LISÄOTSIKKO, HANKETIETOA TAI KESKEIN VIESTI Gyor, Hungary November 29, 2016 Pentti Meriläinen Association of ProAgria Centres Finland RuralDigiServ 2016-2017 - Steps for the digital future

Rural Digiserv project

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TÄHÄN LISÄOTSIKKO, HANKETIETOA TAIKESKEINVIESTI

Gyor, HungaryNovember 29, 2016

Pentti MeriläinenAssociation of ProAgria Centres

Finland

RuralDigiServ 2016-2017- Steps for the digital future

CONTENTS1. INTRODUCTION2. PROAGRIA ADVISORY SERVICES IN BRIEF3. RURALDIGISERV PROJECT4. RESULTS AND CONCLUSION5. Q&A

RuralDigiServ

TÄHÄN LISÄOTSIKKO, HANKETIETOA TAIKESKEINVIESTI

1. Introduction

About me

• Currently responsible for three projects at ProAgria• 25 years experience as a advisor, trainer, internal developer,

project manager, director• Owner of a farm in Sotkamo, Kainuu region

Introduction

TÄHÄN LISÄOTSIKKO, HANKETIETOA TAIKESKEINVIESTI

2. ProAgria Advisory Service in brief

Let's Succeed Together

Active renewal and new services –for the countryside

ProAgria Centres• 11 regional Finnish ProAgria Centres• The services focus on developing rural and

agricultural businesses• The largest quality and environment educator and

rural development organization in Finland• 25 000 customers (customer share app. 50 %)• Turnover of 40 million euros• 107 000 members• 650 Employees

Association of ProAgria Centres• the national central organization of ProAgria

Centres

Efficientservices

Solutions

Partnership

ProAgria Services

Futureplanning

Investment Production Analyses Management Software

• Business monitoring• Change Of Ownership

•Investment plan• Economic evaluation• Investment teams

• Yield• Feeding• Breeding• Book-keeping• Tax and subsidy• Annualmonitoring

DW/bench-marking services- economic- efficiency- knowledge- environ-ment

• Business plan• Competiti-veness analysis• Profitanalysis• Training and auditing

• Cultivation• Feeding• Breeding• Bookkeeping• Cattleregistration

ProAgria Keskusten ja ProAgria Keskusten Liiton johtamisjärjestelmälle on myönnetty ryhmäsertifikaatti

Facts and figures in Kainuu region

Rural Enterprises

37 %

Farms63 %

Number of Farms and Rural Enterprises in Kainuu 1300 (2014)

ProAgria Keskusten ja ProAgria Keskusten Liiton johtamisjärjestelmälle on myönnetty ryhmäsertifikaatti

Facts and figures in Kainuu region

TÄHÄN LISÄOTSIKKO, HANKETIETOA TAIKESKEINVIESTI

3. RuralDigiServ -project

RuralDigiServ -project• Takes place in Kainuu• Based on national-level decision all citizens should have access

to broadband • Good availability of optical fibre. High speed broadband (100

Mbit/s) penetration 61% (one of top 3 regions in Finland).• 1/3 (28000) of people live in the countryside

– higher distance to achieve services than other part of Finland• Pre-study project of needs for digital services (2014): many

farmers are interested in to getting help for using digital services

Background

RuralDigiServ -project• Duration: from November 2015 to December 2017• Funding decision: spring 2016, started in August 2016• Results are not yet available only plans will be presented• Project is run by Association of ProAgria Centres and ProAgria

Kainuu• Project budget is 158 000 €

– co-financed by The European Agricultural Fund for Rural Development (EAFRD) (80%) and by ProAgria and farmers (20%)

Background

Project’s general aims are to increase knowledge of digitalization. It means that:

• Knowledge and skills will be improved so that farmers could better use digital services and farmers and advisors could understand each others better when discussion digital opportunities

• Provide farmers with experience of utilizing on-line and cost efficient digital services

RuralDigiServTARGET 1

RuralDigiServWORK PACKAGE 1

Work package 1:Identifying economic crises among farmers and rural entrepreneurs by using different kinds of databases

Work package 2:Aims to training farmers to use on-line advisory procedures and appointments, for example mobile meeting

RuralDigiServWORK PACKAGE 2

Work package 3:Existing online videoconference (e.g WebEx, Skype) systems will be used as part of individual and group advisory services.

RuralDigiServWORK PACKAGE 3

Projects general aims are to increase knowledge of digitalization. It means that:

• Finding new applications and giving support for daily use• Giving support mobile- and cloud services and

measurement equipment, making advisory services easier for farmers

• Providing advice for better farm and production management

• Increasing interaction between farmers and advisors

RuralDigiServTARGET 2

Work package 4:Sensors, tracking methods and cloud services will be utilized as part of animal and field management to provide online data.

RuralDigiServWORK PACKAGE 4

TÄHÄN LISÄOTSIKKO, HANKETIETOA TAIKESKEINVIESTI

4. Results and Conclusion

RuralDigiServTARGET 1

Project results so far…

Target Content Action plan and present situation

TARGET 1:Project general aims are toincrease knowledge of digital issues.

Knowledge and skills will be improved that farmers could use better digital services and farmers and advisors could understand better each others in digital opportunities

Training- A few training sessions have been givenInfo-meeting- Under negotiationGeneral informing- Info on web pages, in brochure

Pilots how farmers can utilize on-line and cost efficiency digital services

WORK PACKAGE1Identifying economic crises among farmers and rural entrepreneurs by using different kinds of databases. Under negotiationWORK PACKAKE 2Aims to train farmers to use on-line advisory procedures and appointments, for example mobile meetings. Under negotiationWORK PACKAGE 3Existing online videoconference (e.g. WebEx, Skype) systems will be used as part of individual and group advisory services. Under negotiation

RuralDigiServTARGET 2

Project results so far…Target Content Action plan and present situation

TARGET 2

Finding new applications and giving support for daily use

Providing advice for better farm and production management

Increasing interaction between farmers and advisors

Sensors, tracking methods and cloud services will be utilized as part of animal and field management to provide online data.

Purpose of this pilot is to find solutions which could be helpful for farmers’ daily life.

WORK PACKAGE 4Drones: Crops are photographed and results will be utilized in farm environment planning. Information will be analyzed and results will be used to improve the future use of drones. Results are processedWORK PACKAGE 4Cows condition assessment. Work package will be tested digitalcondition assessment, and reliability of results will be compared with traditional assessment by specialist. Results are processed

WORK PACKAGE 4My Farm platform. It will test usability of new digital platform for farm management. Process is ongoing, feedback is being giving

WORK PACKAGE 4Real-time and digital silage moisture measurement. It helps feedingplanning if results are available immediately. Results of experiment will be reported. Under negotiation

… and the end• The aim of the project is find new procedures for interaction between

farmers and advisors and make some pilots utilizing new digital application. It’s important that farmers and advisors will do it together for better implementation of good practice

• Approach will be practical and easy to use for farmers. “The simpler, the better”.

• The method used will be piloting and there will be several pilot periods running at the same time

• We are hopeful of getting good results from project -

Conclusion

TÄHÄN LISÄOTSIKKO, HANKETIETOA TAIKESKEINVIESTI

5. Q&A

Thank you