City Council Presentation

SEDP and Funding Request DiscussionMonday, April 25, 2016

ROSWELL COMPARISON

Roswell

Alpharetta

Sandy

Springs

Johns

Creek

Milton

COM

MER

CIA

LRE

SID

ENTI

ALLAN

D U

SE

COM

POSI

TIO

N

ALPHARETTA

ROSWELL

MAR

KET

COM

POSI

TIO

NRETAIL

SERVICE

OFFICE

WAREHOUSE/FLEX

21% Automotive79% All Other

Retail

99% Warehouse

RETAIL

SERVICE

OFFICE

WAREHOUSE/FLEX

Roswell

Alpharetta

Sandy

Springs

JohnsCree

kMilto

nRoswell

Alpharetta

Sandy

Springs

JohnsCree

kMilto

n

DEV

ELO

PMEN

T SI

NCE

200

5

All numbers in square feet.

43% Automotive

Roswell

Alpharetta Sandy

Springs

Johns Creek Milton

BUSI

NES

S LI

CEN

SES

BUSINESS SURVEY FINDINGS(346 Responses)

Other Servic

es

Professional, Technical, Scientific

Retail

Trade

Health Care, Social

Assistance

Real Estate

TOP

RESP

ON

SE

IND

UST

RY

SECT

ORS

65% of All Responde

nts

Small Business = Large Impact 60% < $1M in sales 24% home based businesses 67% have fewer than 5 employees

80% fewer than 10 employees 35% of workers live in Roswell (respondents who

reported) 60% of small businesses have more than ¾ workers live in

Roswell

Market Factors 63% primary consumers from outside North Fulton County Market climate factors generally positive in Roswell

27% see transportation as a problem 24% see business regulation as a problem 5% to 12% on all other factors

12% indicated a decline in business since 2012 20% due to scaling back/semi-retirement 25% due to government interference 50% due to market/economy

5% will downsize (workers or space) 10 respondents indicate will leave Roswell

Need more/better space Costs (operational/governmental)

Workforce Opportunities and Challenges

83% of respondents have ¾ workforce as ‘skilled’ 51% indicate need more employees in 3 years

Almost all have hourly needs (skilled and unskilled) Perception of unskilled labor worst in market

Lowest scores for both quality and availability 17% say workforce a detriment

18% have trained workers using contractors Only 5 have used state programs

Lack of local supply of labor

Other

Housing affordability

Housing availability

Availability of public

transportationInadequate skill

setsI have no trouble

finding employees

What factors

contribute to

difficulties in

recruiting personnel

?

30% women-owned 27% members of Chamber

55% members of trade organization 144 respondents (42%) want further information

from Roswell Inc 60 gave contact information for immediate communication

Other Significant Findings

ROSWELL INC 2015 REPORT CARD

STRATEGY SUMMARY

Small Business Development THINGS WE ARE DOING

Roswell Business Academy Ombudsman Program Network events Community Connectors

THINGS WE WANT TO DO Virtual Incubator Program (RBA phase 2) Mentorship Program Financial Institution Network

Industry Support THINGS WE ARE DOING

Roswell Restaurant Alliance Ombudsman program Site visits Roundtables (auto, health, real estate, professional

services, IT) THINGS WE WANT TO DO

Target industry recruitment Annual business survey More frequent, proactive site visits Roundtables (hospitality, retail, entertainment)

Workforce Development THINGS WE ARE DOING

RUMC Job Networking partnership Advertising existing programs Ad hoc requests

THINGS WE WANT TO DO Provider networking and outreach Industry workforce recruitment events Annual business survey

Targeted workforce outreach In-house programs

Marketing THINGS WE ARE DOING

Website Newsletter Video Regional and Local Advertisements

THINGS WE WANT TO DO Industry materials Downloadable cut sheets Testimonial book Catalyst site identification Catalyst site asset book Xceligent Software (verified commercial real estate information

including comprehensive inventory of commercial properties, historical trends, market analytics, and demographic)

Networking THINGS WE ARE DOING

Roswell Connect Building Opportunity Roswell (real estate professionals

luncheon) Roswell Coffee Connect Daily small business connections

THINGS WE WANT TO DO Women in Business events Industry specific events (i.e. healthcare, logistics…) Implementation partner events Regional events (North Fulton Opportunity Outlook) Young professional development events

Community Engagement THINGS WE ARE DOING

Roswell Leadership Focus (bi-annual) Economic Development Alliance Council updates Website Report card

THINGS WE WANT TO DO Advocate program Economic development 101 Town hall meetings HOA outreach

Toolbox THINGS WE ARE DOING

Marketing state programs (Opportunity Zone) Unified Development Code

THINGS WE WANT TO DO Better location/Business resource center CID TAD

FY2017 Funding Request

FY2017 Funding Areas Local educational, retention and

communication programs, including small business outreach

External marketing, outreach and response to opportunities, including regional coordination and planning

Administrative and Staffing

FY2017 Funding AreasFunding Purpose Expense Additional Notes

Local educational, retention and communication programs, including small business outreach

198,110Includes Roswell Leadership Focus, Roswell Restaurant Alliance and Industry Roundtables (auto, health, professional services, IT)

External marketing, outreach and response to Economic Development opportunities, including regional coordination and planning

67,088

Includes regional interfacing with Metro Area partners, site selectors, site visits, commercial real estate analysis and trends, regional conferences

Administrative and Staffing 511,602Includes ombudsman support, small business consulting, business community and economic development liaison support

FY2017 Funding Sources Revenue producing programs expected to

continue to grow in FY2017 Corporate and business sponsorships

(IncVestors) also anticipated to increase City Support (less funding required from the City

in FY2017 budget. If adoption of SEDP recommendations increases FY2017 programming expenses, a mid-year funding request may be required)

FY2017 Funding Request

Total Expense776,800

Roswell Inc Generated Income260,800

City Funding Request516,000*

*24,000 less than FY2016