Room to fail – encouraging innovation

The story of Macmillan’s Team Up

Polly Cook

Senior Digital Project Manager

21 May 2015

Source: PwC

“You can’t localise without a local. You need a physical

presence. You need to have a community to grow and care

for”

– Joe Gebbia, Airbnb founder

steps to building trust online

1. Verification

2. Connection

3. Interests and values

4. Ratings and reviews

Trust

Trust

1.Spotting opportunities

2. Learning from tech start ups

3.Co-locating

4.Being truly Agile

5.Cross functional teams

6.Iterating fast but having the time and space

to do so

7.Working with pioneering technologies

8.Transitioning a product

Visit the CharityComms website to

view slides from past events, see what

events we have coming up and to

check out what else we do.

www.charitycomms.org.uk

Digital

transformation

Conference

21 May 2015

London

#charitydigital

Sponsored by