Results Evaluation Mocktails 2015

IMPACT 2015 | 18th-23rd May| Torres Vedras Best Practice Health Promotion & Prevention Initiative

“Mocktails: memories of a funny evening”

PRINCIPLES OF HEALTH PROMOTION Ottawa Charter (WHO 1986)

Process of enabling individuals and communities to increase control over their health reinforcing responsibility and the people’s right to health. Focus on programmes and actions oriented to makings changes in behaviours and risky lifestyles: reckless driving, substances abuse,… STRATEGIES: • Advocate • Enable: access to information, life skills and opportunities for making healthy choices • Mediate: coordinated action by governments, by health and other social and economic

sectors, by nongovernmental and voluntary organization, by local authorities, by industry and by the media.

“Health is a basic human right and is essential for social and economic development. […] It is a process of enabling people to increase control over, and to improve. their health.”

in Jakarta Declaration, 1997

MARIJUANA USE AND PERCEIVED RISK AMONG 12th GRADERS, 1975 TO 2009

50%

Past Year Use 40%

30%

Perceived Risk 20%

10% ’75

’80

’85

’90

’95

’00

’05

Source: The Monitoring the Future study, the University of Michigan

Benchmark | Deeper Social Perception on Risk Diminishes Drug Abuse

SOURCE Kevin A. Sabet Presentation – Russia May 2013

Torres Vedras 24.600 inhabitants

40kms from Lisbon

The Community Problem

ESPAD’11 Drug use 17- 18 years

old 8% other drugs 16% cannabis 52% alcohol

School dropouts 18-24 years old

20,8% (against 13% EU) Eurostat’12

Rising in delinquency

12,9% &

Teenage pregnacy 9% (#1 EU)

Rising in cannabis and alcohol abuse in

the municipality

Rising in road accidents and

domestic violence

Lack of prevention plans in school environment

Mocktails Initiative 2009-2015 WHAT IS IT? Health promotion initiative of community engagement based on a mediation strategy fostered by Dianova in partnership with 42 national, regional, and local entities.

FOR WHAT? FOR WHOM? Increase awareness among youngsters and young adults (15-25 years old) for the problematic use of alcohol and drugs and its consequences such as school dropouts, anxiety/depression, accidents.

METHODOLOGY Intervention in the community – reaching the whole city of Torres Vedras Direct intervention (students, drivers, clients and clubbers in night life clubs, bars, discos) Integrated intervention (42 partners – schools, bars and night clubs, Public Security agents, alcohol and non beverage companies, public entities, national agency, regional authorities)

DYNAMICS Engage institutional partners, sponsors, media, educational communities and young adults in a socially responsible initiative.

WHERE? Torres Vedras, May, 2009-2015

Mocktails 2015

The philosophy behind this health promotion action is to increase awareness without moral prejudice and building relationships based on

proximity and cooperation.

School environment Live to Learn – Grow – Accomplish

• Schools represent one the most important social and educational contexts in societies .

• The opportunity to raise awareness among youngsters, in the school environment, and in collaboration with peers and professionals, is one of the axis that assures this project’s sustainability.

• The project’s technical team goes to high schools in the municipality to promote the project and its actions, but also to inform on the risks of alcohol abuse by youngsters. This is part of the National School Health Programme that targets lifestyles as a primary intervention area (European Network).

.

School environment Live to Learn – Grow – Accomplish

• “Lifestyles are a set of response habits and behaviours to daily life situations, learned through socialisation processes and constantly reinterpreted and tested through the course of life.” – Law | Despacho Lei nº1916/2004

• With an attitude of active and motivational listening, youngsters are invited to participate in this project having access to a voucher for a free drink at one of the partners establishments.

• The tone for a different night is set…

• “In the time frame of analysis – the year before and the year after the legislation under study – there is a tendency among the respondents and interviewed youngsters to maintain the frequency of consumption, including spirit drinks among the under 18 years old”, according to a SICAD analysis.

• “Generally, the tendency is to maintain the frequency of alcoholic drinks consumption and of all consumptions”, refers the same study.

• From 1st of July 2015, the law only allows sales and consumption of alcohol to individuals over 18 years old. This law seeks to fight against early alcohol consumption, a reality ever more common among Portuguese youngsters.

• This isn’t the first time the Portuguese government changes laws in this matter. In 2013 the minimum age for spirit drinks consumption changed from 16 to 18 years old, while other beverages (wine and beer) maintained the 16 years old minimum.

COMMUNITY ENVIRONMENT Nightlife Clubs, Bars and Discos

Despite the implementation of measures, and contrary to expectations, attitudes of alcohol abuse did not decrease. On the contrary. According to the decree “risky behaviour and excessive consumption” continued and “it were specially the 16 year old who reported increased easy access to alcoholic drinks, regardless of its alcohol content”. Government then urges to the need for “better underage children protection measures when it comes to access to alcohol beverages”. It explains that these measures seek to progressively diminish alcohol consumption among teenagers, counteracting an entrenched drinking culture in Portugal.

COMMUNITY ENVIRONMENT Nightlife Clubs, Bars and Discos

Mocktails 2015

The use of drugs and alcohol “is the main cause of road accidents in Portugal followed by excessive speeding” | 2.234 drivers between 15-19 years old involved in road accidents

22 PSP & GNR officers + Red Bull Wing Girls raise awareness for responsible civic

attitudes diminishing risky behaviour

40 0% Alcohol Citizen Award = 40 Cans of Red Bull + 20 Tickets for the show at Cine-

Teatro Torres Vedras

42 National and Regional Partners

18 INSTITUTIONAL, SPONSORS, AND

MEDIA

7 SCHOOLS

5 RESTAURANTS

12 CLUBS AND BARS


3 MEDIA PARTNERS

ORGANISATION

4 INSTITUTIONAL PARTNERS


7 SCHOOLS


10 SPONSORS


17 LOGISTICS PARTNERS

Volunteer Ambassadors

101 Night spots’ employees

42 Health ambassadors

24 PSP, GNR, PC TVD officers

Red Bull Wing Girls

Publicity material

Flyers | Posters | Vouchers | T-shirts | Banners | Headers

Publicity material

Facebook Frame

Publicity material

Photo Booth

Comedy & Music Show – 5th Edition

Media Spread

Newspapers Websites

Media Spread

Sponsors

Media Spread

Radio

Social Media Spread

Twitter Facebook LinkedIn Websites

Direct Impact 2015

2.500 People drank

Mocktails

1.285 Students in 7 schools

24 PSP | GNR & Protecção Civil TVD

officers 8 Patrol vehicles

42 volunteers with an open smile and a

lot of energy

42 Partners* &

101 Nightspots’ employees

40 People affected by road safety operations of

PSP/GNR + 1 (2) Red Bull Wing Girls Team

40 0% Alcohol Citizen Awards (Red Bull

cans)

2.000 Viewers at the 5th

Edition of the Comedy & Music

Show

6.035 PEOPLE

*1 person per partner as minimum indicator

Direct Impact 2009-2015

16.974 People drank

Mocktails

6.485 Students in 9 schools

163 PSP | GNR & Protecção Civil TVD

officers

283 volunteers with an open smile and a

lot of energy

232 Partners* & 579

Nightspots’ employees

528 People affected by road safety operations of

PSP/GNR + 6 (16) Red Bull Wing

Girls Teams

160 0% Alcohol Citizen Awards (Red Bull

cans)

5.553 Viewers at concerts

and other events associated with this

action

30.973 PEOPLE

*1 person per partner as minimum indicator

Positive Behaviour Change through Education and Health Promotion ↓

An effective way for individuals and peers to learn how to behave in order to foster, maintain and/or regain health by informing, educating, and mobilising the

public opinion and engaging the community!

Join us to Inspire Change.

Be a partner in this action

EMBRACE CHANGE

LEARN FROM MISTAKES

HAVE FUN WITHOUT TAKING RISKS

Network Dianova | Public Affairs Hub Internationally Recognised Commitment

MISSION: to develop actions and programmes to foster Personal Autonomy and Social Development

3 Continents| 11 Countries

Dianova is publicly recognised as Private Social Solidarity Institution, a Public Utility Association and a Non-Governmental Organisation for

Development

Education and Health

Promotion

Addiction Treatment

Socio-professional reinsertion

Psychosocial support

Training & Qualification

(Hard | Soft Skills)

Agent of Organisational

& Social Innovation

Promoter of Culture,

Cooperation and

Competition

Agent of Social and Solidary

Economy

Promoter of Social

Transformation

AFFILIATIONS

PROTOCOLS

Certifications| Accreditations Dianova

ISO 9001:2008 Quality Management System at the Therapeutic Community (1st in Portugal)

EFR Family Responsible Entity – Social Economy (1st in Portugal)

DGERT | CCPFC Accredited Training Entity (CFD) DGERT – MTSS | CCPFC – ME

Nursery Flowers Socio-professional Reintegration

Headquarters Dianova Portugal

Therapeutic Community Quinta Lapas Dianova Training Centre

Social Reintegration Apartment

Psychosocial Support Centre – Lisbon

Dianova | Areas Units of Intervention (Lisbon | Torres Vedras)

Dianova Team

TALENT RETENTION

AGE Average: 44,3

QUALIFICATIONS 30% University

70% 1st – 9th grade

SEX 47% Women

53% Man

AREAS 78% Programmes 22% Management

30 WORKERS 90% Direct contracts

10% Indirect

Data from March 2015

• Innovative? •Good

governance? • Social value?

•Good place to work?

•Creative team?

•Quality? •Effectiveness? •Partnerships?

•Good Corporate Citizen?

• Social Development? Community

Leaders Analysts

Investors and Sponsors

General Public Academia

Media

Market Prescribers Health professionals, Education, Social Potential clients Families Opinion leaders Competition

Government Legislators Regulators Politicians Central and Local Administration Project Analysts International Agencies

Organisation Board

Staff Volunteers

Suppliers Partners

Clients Shareholders

Reliable? Commitment?

Culture of Cooperation with multiple stakeholders based on strong Social Capital, Strategic Partnerships and

Community Networks

Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: [email protected]| Website: www.dianova.pt

www.dianova.pt

www.formacao.dianova.pt

dianova-portugal

dianova-portugal

www.apoiopsicossocial.dianova.pt

Government & Nonprofit

Results Evaluation Mocktails 2015