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[Webinar] Spring Cleaning: Quick Ways to Refresh Your Core Volunteer Program Materials
Presented by Tobi Johnson, MA, CVA April 22, 2016
@volpronet #volunteerpro
+ Presenter
Tobi Johnson, MA, CVA Tobi Johnson & Associates | VolunteerPro 206.799.9038 [email protected] www.tobijohnson.com www.volpro.net
© Tobi Johnson & Associates LLC All rights reserved
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Happy B(earth) Day!!
Watch a live stream of our home planet from the International Space Station http://eol.jsc.nasa.gov/HDEV/
Photo Credit: Scandinavia at Night/NASA.
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© Tobi Johnson & Associates LLC All rights reserved
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All webinars are 60 minutes & held from 1:00-‐2:00pm EST/10:00-‐11:00am PST. All registrants get the recording & handouts.
MAY
Count What Matters: How to Develop Smart Outcome Metrics for Volunteer Programs – Tuesday, May 10 The Reluctant Supervisor: How to Coach Volunteers & Feel Good About It! – Wednesday, May 25 JUNE
Beyond PowerPoint: Creative Volunteer Training Activities That Boost Interaction, Inspiration & Learning – Monday, June 6 The New Volunteer Coordinator: Cutting-‐edge Leadership Skills for Today’s Professionals – Tuesday, June 21 JULY
FREE – True Independence: Time Management Hacks & Tools for Volunteer Coordinators – Friday, July 1 Cultivating Commitment: Research-‐based Volunteer Retention Tactics – Tuesday, July 12
See More Courses www.volpro.net/training-‐calendar/
Join VolunteerPro & get access to all
© Tobi Johnson & Associates LLC All rights reserved 4
+ Today’s Agenda n How to use core documents to improve volunteer touch points
n How to “prime” volunteer commitment using simple psychology
n How to make volunteer position descriptions more mission focused
n How to generate more compelling volunteer testimonials
n How to spice up dry and boring volunteer manuals
n How to share volunteer rules and regulations in a friendly way
n © Tobi Johnson & Associates LLC All rights reserved
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Chat: What purpose does volunteer paperwork serve?
© Tobi Johnson & Associates LLC All rights reserved
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+ What Purpose Does Paperwork Serve?
n Collect Necessary Data
n Communicate Information & Values
n Build & Strengthen Relationships
n Inspire Action
© Tobi Johnson & Associates LLC All rights
reserved
+ “We don't know where our first impressions come from, or precisely what they mean,
so we don't always appreciate their fragility.” ~ Malcolm Gladwell
© Tobi Johnson & Associates LLC All rights reserved
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+ The Little Things Matter
A dexterity task that normally took more than six minutes was accomplished in just over three, when the participants were wished good luck.
Source: Lysann Damisch, Keep Your Fingers Crossed! How Superstition Improves Performance, Psychological Science, 21(7) 1014–1020 (2010)
© Tobi Johnson & Associates LLC All rights reserved
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+ • Business Cards
Outreach & Marketing
• Volunteer Applications Application
• Position Descriptions Placement
• Volunteer Manual Orientation
• Timesheets Service
• Project Charters & Plans
Leadership
Volunteer Touch Points
Observer
Inquirer
Joiner
Learner
Doer
Leader © Tobi Johnson & Associates LLC
All rights reserved
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SEE HANDOUT:
Core Volunteer Progr
am
Documents Checklist
+ For Example …
• Inspirational sayings
• Facts about volunteer impacts
• Photos • Referral info • Interview info
The Backs of Business Cards
n “Volunteer coordinators are merchants of hope & inspiration; they must focus on the possibilities not the problems.”
n “Supporters want to be part of something bigger than themselves.”
n “Working against human nature is like trying to stop a waterfall.”
n “In order for volunteers to invest their time, the experience must be worth their time.”
n “Avoid desperate pleas for help; they only cast doubts on whether your program is worthy of support.”
© Tobi Johnson & Associates LLC All rights reserved
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Working against human nature is like trying to stop a waterfall.
Photo Credit: Wallaman falls panorama. Tsilikka/Wikimedia.
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© Tobi Johnson & Associates LLC All rights reserved
+ “Priming” a Mindset n Schema = a mental structure of organized ideas or concepts that are associated.
n When a specific concept is activated, the associated schema becomes activated via spreading activation (through nodes in our connected semantic network)
© Tobi Johnson & Associates LLC All rights reserved
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+ “Priming” a Mindset
Flexible
Elastic
Rubber
Change
Open-‐Mindedness
Respect
Honor
Considerate
Handshake
Politeness
Sports
Achievement
Togetherness
Action
Teamwork
Checklist
Complete
Consistent
Secure
Compliance
See: Kolenda, Nick, Methods of Persuasion: How to Use Psychology to Influence Human Behavior (Kolenda Entertainment LLC, 2013)
© Tobi Johnson & Associates LLC All rights reserved
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Chat: What mindset do you most want to promote in
your volunteers? How could you prime it using words &
images?
© Tobi Johnson & Associates LLC All rights reserved
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+ Mission Focused Position Descriptions
1) Philosophy of Volunteer Involvement
2) Mission + Impact Statement(s)
3) “Voice” of the Volunteer
© Tobi Johnson & Associates LLC All rights reserved
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+ Philosophy of Volunteer Engagement
For Example:
“Volunteers are a valued as an essential part of accomplishing the [agency] mission to reach out and deliver [agency] services with compassion and care. Volunteers provide education and information that empowers Medicare recipients to make informed decisions about their health care coverage options, rights, and benefits. Through their unique skills and talents,
volunteers augment the work of paid staff and expand our services far beyond our agency doors into new and diverse communities in need.”
Importance of Volunteers + Standards/Characteristics + Tasks + Results
© Tobi Johnson & Associates LLC All rights reserved
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+ Mission + Impact Statement(s) Organization Mission Statement
n Our Cause (Who? What? Where?)
n Our Actions (What do you do?)
n Our Impact (What changes do you make?)
Volunteer Impact Statement n Change in Knowledge (What do people now know as a result?)
n Change in Behaviors (What do people now do as a result?)
n Change in Status Quo (What has changed as a result?)
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© Tobi Johnson & Associates LLC All rights reserved
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+ Mission + Impact Statement(s) Sample Mission Statement
Larkin Street’s mission is to create a continuum of services that inspires youth to move beyond the street. We will nurture potential, promote dignity, and support bold steps by all.
Sample Volunteer Impact Statements n Because of dedicated volunteer tutors, 23 youth were able to transition
off the streets and begin their first year of community college.
n Because of caring mentors, 36 young adults were able to get and keep jobs for over a year.
n Because of community volunteer ambassadors, Bay Area employers are now seeing the potential in homeless youth as entry-‐level employees.
✚
© Tobi Johnson & Associates LLC All rights reserved
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+ Testimonials: “Voice” of the Volunteer
n Where to Get Them
n At special events
n After trainings
n At conferences
n When to Get Them
n After a team achievement
n When a volunteer thanks or compliments you
n How to Get Them
n Ask when the opportunity is ripe!
© Tobi Johnson & Associates LLC All rights reserved
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SEE HANDOUT: Tip Sheet for Better Volunteer Testimonials
+ Testimonials: “Voice” of the Volunteer
What’s it like to be a [insert volunteer role]? How has it changed you?
What impact does your volunteer role have on the clients or community?
Why does this cause matter?
Would you recommend this experience to others? Why?
© Tobi Johnson & Associates LLC All rights reserved
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+ Bring the Bling to Volunteer Manuals
n Volunteer & paid staff testimonials (why we love volunteers)
n Volunteer photos (e.g., annual contest winners)
n Break up long text n Chunk text using call out boxes
n Charts & graphs n Infographics
© Tobi Johnson & Associates LLC All rights reserved
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Chat: What are other ways you could (or have) spiced up
your volunteer manuals?
© Tobi Johnson & Associates LLC All rights reserved
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+ Making Rules & Regulations Palatable
1) Keep Consistent
2) Leverage Social Proof
3) Emphasize Social Norms
© Tobi Johnson & Associates LLC All rights reserved
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SEE HANDOUT: Using Psychology to Get Commitment Tip Sheet
+ Mere Exposure Effect
n Use same graphic elements (look & feel)
n Use similar wording style of section headings
n Use common content elements
n Use same messaging across all platforms
© Tobi Johnson & Associates LLC All rights reserved
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Where can you use these tactics to refresh your volunteer materials?
+ Social Proof
n Use testimonials from “people like me”
n Photos boost “trustworthiness”
n Beware of negative social proof!
n Authority still rules!
© Tobi Johnson & Associates LLC All rights reserved
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Where can you use these tactics to refresh your volunteer materials?
+ Normative Influence
n Communicate that the majority of volunteers are compliant
n “Seed” volunteer sign-‐in or sign-‐up sheets
n Have volunteers deliver training on compliance
n Use the norm of reciprocity in your favor
© Tobi Johnson & Associates LLC All rights reserved
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Where can you use these tactics to refresh your volunteer materials?
+ For Marketing Documents …
Consider these four relationship goals: n Capturing Attention n Holding Interest n Making a Decision n Moving Forward with an Action
© Tobi Johnson & Associates LLC All rights reserved
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+ For Application Documents …
Consider these four relationship goals: n Gathering “Need to Know” Info n Learning About the Human Being n Communicating Values n Reassuring Decision to Join
© Tobi Johnson & Associates LLC All rights reserved
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+ For Active Service Documents …
Consider these four relationship goals: n Tracking Accurate Time Contributions n Documenting Team Impacts n Appreciating Commitment & Progress n Cultivating Ongoing Loyalty
© Tobi Johnson & Associates LLC All rights reserved
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+ Remember Our Quick Ways … n Program documents are more than just paperwork, they can strengthen
relationships!
n Make sure they are easily accessible to volunteers.
n Use words in a specific schema to activate semantic networks and take advantage of positive associations.
n To increase the power of volunteer position descriptions, include a Philosophy of Volunteer Involvement & your Mission plus Impact Statements.
n Tap social proof by including the “Voice” of the Volunteer wherever you can to convince volunteers to act.
n Keep a consistent look & feel to documents to reduce cognitive burden.
n Don’t be afraid to repeat yourself – familiarity breeds … acceptance!
© Tobi Johnson & Associates LLC All rights reserved
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+ Our Birthday Deal – Ends May 1
$150 off Annual Membership -‐ Coupon Code: birthdayannual
$50 off 6-‐Month Membership -‐ Coupon Code: birthday6mo
$25 off Quarterly Membership -‐ Coupon Code: birthday3mo
© Tobi Johnson & Associates LLC All rights reserved
Go to: http://volpro.net/join-‐volunteerpro/
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+ Good Reads on Trust & Influence
n Covey, Stephen M.R., The Speed of Trust: The One Thing That Changes Everything (Free Press, 2006)
n Friedman, Ron Ph.D., The Best Place to work: The Art and Science of Creating an Extraordinary Workplace (Penguin Group, 2014)
n Goldstein, Martin & Robert Cialdini, The Small Big: Small Changes That Can Spark Big Influence (Grand Central Publishing, 2014)
n Kolenda, Nick, Methods of Persuasion: How to Use Psychology to Influence Human Behavior (Kolenda Entertainment LLC, 2013)
© Tobi Johnson & Associates LLC All rights reserved
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